Web 2.0 Expo New York 2009 Workshops
Three hour workshops are more in-depth, half-day tutorials and require an additional fee or are included in the Conference Plus Workshops Pass. Workshops take place on Monday, November 16.
Location: 1A14
Rasmus Lerdorf (Unaffiliated)
This talk will focus on the architecture, performance and security of Web 2.0 applications. The Web is inherently simple and lends itself well to highly scalable fast Web applications. But, if you get the architecture wrong, it can have disastrous performance consequences which will be illustrated with tools such as strace, callgrind and xdebug.
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Location: 1A08
Jennifer Zeszut (Scout Labs),
Peter Kim (Dachis Group),
James M Smith (Disney Online),
Randy Ksar (Motorola),
Aaron Dignan (Undercurrent),
Valeria Maltoni (SunGard Availability Services),
Shiv Singh (Razorfish)
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization.
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Location: 1A06
Erin Malone (Tangible UX)
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
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Location: 1A21
Eric Ries (Lessons Learned)
High-tech product development projects are notoriously difficult to
manage. Many fail outright. Even when the product work as specified,
far too often there are no customers willing to purchase it. All of
these problems share a common cause: the tremendous waste inherent in
an undisciplined approach to imagining, designing, and building new
products.
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Location: 1A14
James Ward (Heroku)
This is a 3 hour, hands on course for attendees wanting to learn the basics of communications from Flash, Flex and AIR based systems to Java app servers, REST style XML over HTTP, Restful SOA, Web Services (SOAP), connecting to PHP using HTTP, AMF binary format and more. Every attendee will complete a minimum of 8 different code projects and be able to take their work home on their laptop.
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Location: 1A21
Christine Herron (Intel Capital),
Bryce Roberts (O'Reilly AlphaTech Ventures),
Amish Jani (FirstMark Capital),
Oren Netzer (DoubleVerify),
Avner Ronen (Boxee)
Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include the venture fund landscape, financing strategies, and revenue models.
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Location: 1A24
Semantically enabled content can now tap into a wide variety of data and services available in "the cloud." This session walks content managers and Web 2.0 developers through the fundamental concepts behind semantic representation, how to start semantically enabling content and what you can do when your content is connected to the web of data.
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Location: 1A08
Nancy Duarte (Duarte Design)
This interactive workshop helps presenters to develop presentations that engage their audience and turn them into participants. Presentations are collaboration between the presenter and the audience and never has collaboration been more important or the ability to develop and deliver clear, concise and compelling stories been so critical.
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Location: 1A06
Christina Wodtke (MySpace)
This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right.
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Sponsors
Diamond Sponsors
Silver Sponsors
Sponsor & Exhibitor Opportunities
Rob Koziura
(415) 947-6111
rkoziura@techweb.com
Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus
Media Partner Opportunities
Kaitlin Pike
(415) 947-6306
kpike@techweb.com
Contact Us
View a complete list of Web 2.0 Expo contacts.
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