James M Smith
Vice President, Disney Online

| Attendee Directory Profile

James Smith is a pioneer in the fields of online and integrated media. Having launched media properties in the past decade in the US, Europe and Japan, James plays an instrumental role in the development of the Disney.com online strategy. Focusing on all aspects of Disney online, James creates revenue streams outside of standard media through cutting edge branded entertainment products, large scale cross media programs & the development of a newly created ad network at Disney.com. Prior to joining Disney Online, James held executive roles at Nielsen & United Business Media and also spent time driving strategy in the social networking space as an executive at Leverage Software.

Sessions

9:00am Monday, 11/16/2009
Real-Time Marketing: Operationalizing The Use of Social Media
Marketing & Community , Social Media, Workshop
 Location: 1A08
Jennifer Zeszut (Scout Labs), Peter Kim (Dachis Group), James M Smith (Disney Online), Randy Ksar (Motorola), Aaron Dignan (Undercurrent), Valeria Maltoni (SunGard Availability Services), Shiv Singh (Razorfish)
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization. Read more.
Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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