Shwen is part of the Corporate Communications group at Vertex Pharmaceuticals, where he leads New Media Communications and focuses on New/Social Media, Web 2.0, and Health 2.0. He develops and implements digital strategies in support of Marketing and Communications initiatives and establishes/maintains key relationships with new media publishers and “new influencers”.
Shwen speaks regularly at industry events on New/Social Media and advises various industry-related organizations on their social media strategies. For 2009, he will chair the annual Digital Pharma conference and sits on the advisory board for IAmBiotech.org.
Shwen also hosts the Med 2.0 Blog & Podcast (med20.com) and is the founder of the Social Pharmer Network and Unconference (SocialPharmer.com)—a network for new and social media in pharma and healthcare.
For more info, please see: http://www.linkedin.com/in/shwen
Rob Koziura
(415) 947-6111
rkoziura@techweb.com
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Kaitlin Pike
(415) 947-6306
kpike@techweb.com
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