Gentry Underwood
Jedi Master, IDEO

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Gentry Underwood specializes in social software design and strategy for IDEO. He heads the Knowledge Sharing department, which designs and deploys tools that help IDEO collaborate internally world-wide. He helps the marketing and communications department make strategic use of social media, and he works with IDEO’s clients and project teams to design effective software for groups and communities.

Prior to IDEO Gentry worked in a number of fields, ranging from software design to psychotherapy to documentary filmmaking. He has a BS in Symbolic Systems and Human-Computer Interaction (Stanford University), an MA in Psychology (Santa Clara University), and an MS in Community Research and Action (Peabody School, Vanderbilt).