Personal schedule for Carlos Nepomuceno
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Soeren Stamer (Digital Media Paradox)
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation.
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Nilofer Merchant (Rubicon)
Constraints can drive creativity & innovation in that “do more with less” kind of way. But, the truth is, constraints are never fun. Constraints means dealing w/tough conversations, tradeoffs between entirely viable options, & wanting to optimize results. This session provides a framework for making tough choices and safely kill off options, or murder 'em, so you can do stuff that matters.
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Lane Becker (Get Satisfaction)
A 17 year old who blogs about his Xbox can command more attention than Microsoft's entire PR army. Engaging with these customers is the future of customer communication. Find out where your company sits in the new customer engagement landscape, what tools are emerging to help, and how your company can get true value out of building a truly two-way relationship with your customers.
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Jennifer Pahlka (Code for America),
Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by the Web 2.0 Expo NY program chairs Jen Pahlka and Brady Forrest.
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Tim O'Reilly (O'Reilly Media, Inc.)
Keynote given by Tim O'Reilly.
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Brady Forrest in conversation with Jay Adelson and Kevin Rose from Digg.
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Chris Brogan (New Marketing Labs)
How pathmakers challenge existing structure through the use of flexible networks and social weaving.
Or, what to *really* do with Twitter, LinkedIn, and your blog.
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Jennifer Pahlka (Code for America),
Caterina Fake (Hunch)
Jen Pahlka in conversation with Caterina Fake of Hunch.
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danah boyd (Microsoft Research)
Networked social media provide infrastructure that allows information
to flow far and wide. Politicians, celebrities, and corporations are
jumping in with the hopes that they can get their message out.
Sometimes messages do get widespread attention, but people complain
that these are the "wrong" messages - the inaccurate, the humiliating,
the saccharine.
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Marissa Louie (AD-Village),
Tom Bedecarre (AKQA),
Steve Hall (Adrants),
Rob Beeler (AdMonsters),
Alisa Leonard-Hansen (iCrossing)
Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist.
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Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. This panel will present strong case studies where successful social software implementations exist, showing how these examples provide a beacon of understanding for companies attempting to implement Web 2.0 technologies.
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Veronica Fielding (Digital Brand Expressions)
The social media landscape is full of both opportunities and pitfalls. Veronica Fielding will discuss strategies to have in place before your sales team, customer service reps or marketing managers start communicating in the social media environment on behalf of your brand.
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Alina Fu (Microsoft Corp.),
Tanuj Bansal (Microsoft Corporation)
It's becoming general knowledge that being active in a social network can help you create richer content, garner broader feedback, help people find your work and extend your social reach and influence. But how do these actions help enterprises be more productive and innovative? In this session we'll reveal how user data and feedback have changed enterprise software including SharePoint 2010.
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Clara Shih (The Facebook Era)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook and Twitter to bootstrap brand conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Hear how transitive trust, hypertargeting, and fringe-relationship “options” are rewriting the rules, and how to best prepare.
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Jennifer Pahlka (Code for America),
Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by the Web 2.0 Expo NY program chairs Jen Pahlka and Brady Forrest.
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Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of.
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Douglas Rushkoff (Author, "Life Inc.")
Keynote given by Douglas Rushkoff, author of Life, Inc.
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Gina Trapani (The Complete Guide to Google Wave)
Google Wave is one of the most ambitious product launches of 2009. It's also the one most likely to make you say, "I don't get it." Wave's hyped elevator pitch is that it reinvents email for the modern web, but that's an oversimplification. Wave combines document
collaboration and instant messaging into a single workspace, whose live moving cursors and non-linear nature can melt brains.
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Sarah Milstein (TechWeb),
John Borthwick (betaworks)
Brady Forrest in conversation with John Borthwick of betaworks.
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Scott Berkun (Berkun Consulting)
What do storytelling, twitter, social media, public speaking, your hidden
desires, Cool Hand Luke and big events like Web 2.0 Expo have in common?
Bestselling author Scott Berkun will share some provocative and inspiring
secrets that connect all these disparate ideas, and more, together, pulled
from his new book, Confessions of a Public Speaker.
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Michael Ogrinz (Mashup Patterns),
Olivier Poupeney (DreamFace Interactive),
Oliver Piccioto (Convertigo)
Mashup Patterns author and principal architect of Bank of America Mike Ogrinz builds live examples of enterprise-based mashups that will show how this technology allows IT teams (and end-users!) to build new solutions and tackle problems previously dismissed as impossible. All using less resources than traditional development techniques.
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Sarah Milstein (TechWeb)
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter.
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Heather Gold (the Heather Gold Show)
Keynote given by Heather Gold.
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Tim O'Reilly (O'Reilly Media, Inc.),
Beth Noveck (Executive Office of the President/OSTP)
Tim O'Reilly in conversation with Beth Noveck, United States Deputy Chief Technology Officer
for Open Government.
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Kevin Marks (British Telecom (BT))
Keynote given by Kevin Marks of British Telecom.
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Ching-Yung Lin (IBM Research)
Nine hundred and forty-eight dollars. That's the annual dollar value of each person in your email contact at work, according to a novel IBM Research study with researchers in MIT Sloan Management School. Those with strong links to a manager produced an average of $588 of revenue per month over the norm. Economists and computer scientists are showing how social network helps you more successful.
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Yousef Khalidi (Microsoft)
We all use cloud computing, we just don’t call it that. It is Yahoo mail. Gmail. Hotmail. Facebook. It is in our personal lives in many different ways. But until now it is not really in the business world in a big way. Yousef Khalidi will share his work to change this. A Distinguished Engineer at Microsoft will talk of where Microsoft is heading, and how we can harness it in many ways.
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Gentry Underwood (IDEO)
Just as early computer interfaces were complicated and non-intuitive, most Web 2.0 tools today are socially awkward. The added complexity of designing not only for the human-to-computer interaction but also for human-to-human interaction is a real challenge.
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Allan Holmes (nextgov.com),
Eric Gundersen (Development Seed)
More government data is being opened up and made more accessible, but what does that really look like? This session will demo and discuss four examples of government data being used to provide valuable information to the public that previously wasn't accessible, including examples that use city government data, data from the U.S. Census Bureau, and GIS data from a UN agency.
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Allan Holmes (nextgov.com),
Peter Koht (City of Santa Cruz)
Peter Koht of the City of Santa Cruz will discuss how the City is using social media to engage residents in resolving the City’s budget crisis. He will provide best practices for other cities looking to use the technology and insights to Web 2.0 vendors on the issues that local governments are dealing with and the technology they need to address these issues.
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Ben Huh (I Can Has Cheezburger),
Lane Becker (Get Satisfaction),
Rashmi Sinha (SlideShare, Inc.),
Micah Baldwin (TakeComics),
Charlie O'Donnell (Path 101)
Good entrepreneurs know that the road to success is best paved with epic failures. Myself and other Web 2.0 gurus will share the unique failures and risk we've faced so you don't have to.
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Sanjay Dholakia (Lithium Technologies)
Rules of thumb are no longer enough to align social media efforts to business objectives. This session will demonstrate with data the basis for deriving business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Value Index to align social media strategies to company objectives.
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Tom Hughes-Croucher (Yahoo!),
Carlos Bueno (Yahoo! Inc.)
Cloud computing comes with problems you can't code your way out of, such as network latency. The high latency of inter-cloud data exchange creates a bias towards a single vendor solutions, no matter how open the standards are. In this talk we explore the "latency trap" and how "cloud peering" can help customers avoid it and help cloud & web services evolve in a more flexible, sensible way.
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Allan Holmes (nextgov.com),
Josh Knauer (Rhiza Labs)
In under 48 hours, and working pro bono, Rhiza Labs harnessed crowds' wisdom and professionals' expertise to create a free portal that tracks the spread of H1N1 swine flu 5-6 days faster than government sources. Join Rhiza to learn how to implement fast, flexible crowdsourcing technology that makes data accessible to non-experts, scales to unexpected traffic and ensures the validity of data.
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Jeanne Murray (IBM )
The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams.
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Peter Semmelhack (Bug Labs)
The business benefits of open source software are well documented. But can the same or similar benefits also be realized by using open source hardware (OSH)? Peter Semmelhack, founder and CEO of Bug Labs, will address some of these issues, discuss the opportunities and challenges, and provide anecdotes from his experiences at Bug Labs.
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Allan Holmes (nextgov.com),
Elena Rapisardi (formez, ispro, gruppo comunale pernumia, distretto bassa padovana)
Two experiences in the field of Italian Civil Protection show how
emergency management systems can be more effective when using
knowledge sharing platforms and the Web 2.0 tools. The last earthquake
in April 2009 revealed that participation (citizens and civil
protection operators) is key to manage and cope with major disasters.
Read more.
Lisa Conquergood (Picnik.com),
Avner Ronen (Boxee)
In this session, we’ll give examples of companies that utilize word of mouth marketing as main touch points with their audiences and techniques for allowing customers to become brand evangelists successfully. We’ll also go through customer feedback and discuss why engagement at this level with your customers is key to growing your business – from the startup level to the corporate level.
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Adam Lavelle (iCrossing )
Online users are vying to replace the brand manager. Your car buying experience today is radically different than five years ago, and today we know where Starbuck’s beans come from (fair-trade). Is this all good? Transparency, by design or by force effects brands in new ways that are no longer solved by traditional means.
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Allan Holmes (nextgov.com),
Michael Wallick (NASA Jet Propulsion Laboratory)
A discussion of the new scientific search interface being developed for mission data relating to the Mars Science Laboratory being develop for launch in 2011, and how it incorporates paradigms of Web 2.0, as well as other web technologies being exploited for current and future NASA mission operations.
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Sponsors
Sponsor & Exhibitor Opportunities
Rob Koziura
(415) 947-6111
rkoziura@techweb.com
Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus
Media Partner Opportunities
Kaitlin Pike
(415) 947-6306
kpike@techweb.com
Contact Us
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