The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams.
The team behind the hugely popular I Can Has Cheezburger and Failblog created the web's leading network of humor web sites by putting the power in the hands of their users. The result is a user-driven content model that is disrupting traditional media business models, yet producing better content, happier users, and lower costs. Learn by example how it's done, best practices, and pitfalls.
Brady Forrest in conversation with John Borthwick of betaworks.
Tim O'Reilly in conversation with Beth Noveck, United States Deputy Chief Technology Officer
for Open Government.
Jen Pahlka in conversation with Caterina Fake of Hunch.
Brady Forrest in conversation with Jay Adelson and Kevin Rose from Digg.
Social Media is increasingly recognized as a valuable tool in developing and executing business strategy across industry types. In this session, you will learn how to create a social media plan that supports your business strategy and, more importantly, how to build in the right metrics to measure results vital for continued upper management support.
If you think mashups are just a cool technology for the consumer web, you might be missing out on a real opportunity to lower development costs and reduce IT backlog.
Come listen to leading RIA experts from Microsoft and Adobe discuss many of the best and worst practices in building a RIA (Rich Internet Application) covering topics like state management, fault tolerance, service composition, communications protocols, message formats and much more.
Two experiences in the field of Italian Civil Protection show how
emergency management systems can be more effective when using
knowledge sharing platforms and the Web 2.0 tools. The last earthquake
in April 2009 revealed that participation (citizens and civil
protection operators) is key to manage and cope with major disasters.
Mashup Patterns author and principal architect of Bank of America Mike Ogrinz builds live examples of enterprise-based mashups that will show how this technology allows IT teams (and end-users!) to build new solutions and tackle problems previously dismissed as impossible. All using less resources than traditional development techniques.
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook and Twitter to bootstrap brand conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Hear how transitive trust, hypertargeting, and fringe-relationship “options” are rewriting the rules, and how to best prepare.
Peter Koht of the City of Santa Cruz will discuss how the City is using social media to engage residents in resolving the City’s budget crisis. He will provide best practices for other cities looking to use the technology and insights to Web 2.0 vendors on the issues that local governments are dealing with and the technology they need to address these issues.
We all use cloud computing, we just don’t call it that. It is Yahoo mail. Gmail. Hotmail. Facebook. It is in our personal lives in many different ways. But until now it is not really in the business world in a big way. Yousef Khalidi will share his work to change this. A Distinguished Engineer at Microsoft will talk of where Microsoft is heading, and how we can harness it in many ways.
What do storytelling, twitter, social media, public speaking, your hidden
desires, Cool Hand Luke and big events like Web 2.0 Expo have in common?
Bestselling author Scott Berkun will share some provocative and inspiring
secrets that connect all these disparate ideas, and more, together, pulled
from his new book, Confessions of a Public Speaker.
The success of Web 2.0 strategies depends on our ability to deliver content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one?
Earth Aid has developed the Mint.com for utilities - employing patent-pending technology to make it possible for all Americans to automatically link all their utility accounts in one place, at any resolution of data. Earth Aid leverages this new datastream to help folks identify new ways to save energy and water - & to entice them to do so with an innovative rewards program, launching in NYC soon.
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation.
This talk is meant for startups that are working on launching a product, for designers who want to learn to work in a more agile manner, for anyone who wants to learn about moving fast while building great products.
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
Just as early computer interfaces were complicated and non-intuitive, most Web 2.0 tools today are socially awkward. The added complexity of designing not only for the human-to-computer interaction but also for human-to-human interaction is a real challenge.
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter.
Foodspotting is visual local guide that lets you find dishes, not just restaurants. Foodspotters take pictures of foods they love, earning badges, titles and capabilities, which enables foodseekers to find whatever they're craving and see what's good at any restaurant.
Real-time search engine optimization is not about trying to rank in what are known as the niche "real-time search engines" (e.g. Twitter Search, Scoopler, Tweetmeme), since these engines command such a small silver of the total market share for search. Thus, when practicing "real-time" SEO, one's attention must be placed squarely on Google (and secondarily on Yahoo and Bing of course).
The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5--reinventing well-established genres, challenging desktop applications, and jump-starting a renaissance in web start-ups.
Rules of thumb are no longer enough to align social media efforts to business objectives. This session will demonstrate with data the basis for deriving business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Value Index to align social media strategies to company objectives.
Semantically enabled content can now tap into a wide variety of data and services available in "the cloud." This session walks content managers and Web 2.0 developers through the fundamental concepts behind semantic representation, how to start semantically enabling content and what you can do when your content is connected to the web of data.
This session explains how Java can be used to develop Web 2.0 services blending RIA, web and communications.
Technologies running on the Java Platform are first introduced and then demonstrated through the creation of services from scratch using open source Java Software including Java SE, Netbeans, Java EE RI and MySQL. These services will mashup existing SaaS including Twitter, Google and Yahoo
Dealing with latency is enables the real time web. From Twitter’s up to the moment updates, to instant messaging, to Google serving a search result in the blink of an eye dealing with latency is the key to keeping the web, and your own computer, running quickly. Learn how to conquer latency for building fantastic products by looking at examples from around the industry.
We'll choose five companies to present their new company or product on stage at Web 2.0 Expo New York. Each will have five minutes to present and will receive real-time feedback from a panel of industry experts and the audience.
A 17 year old who blogs about his Xbox can command more attention than Microsoft's entire PR army. Engaging with these customers is the future of customer communication. Find out where your company sits in the new customer engagement landscape, what tools are emerging to help, and how your company can get true value out of building a truly two-way relationship with your customers.
Google Wave is one of the most ambitious product launches of 2009. It's also the one most likely to make you say, "I don't get it." Wave's hyped elevator pitch is that it reinvents email for the modern web, but that's an oversimplification. Wave combines document
collaboration and instant messaging into a single workspace, whose live moving cursors and non-linear nature can melt brains.
In this session, we’ll give examples of companies that utilize word of mouth marketing as main touch points with their audiences and techniques for allowing customers to become brand evangelists successfully. We’ll also go through customer feedback and discuss why engagement at this level with your customers is key to growing your business – from the startup level to the corporate level.
Mobile carriers and device manufacturers have recently launched app stores or announced plans for one. We’ll hear the developers’ perspective on this newly flooding channel. Is it necessary to build an app for each store? What are the pluses and minuses of each virtual location? How do you price? Does advertising work in mobile apps, and if so, how?
Constraints can drive creativity & innovation in that “do more with less” kind of way. But, the truth is, constraints are never fun. Constraints means dealing w/tough conversations, tradeoffs between entirely viable options, & wanting to optimize results. This session provides a framework for making tough choices and safely kill off options, or murder 'em, so you can do stuff that matters.
Neighborhoodr is a hyperlocal blog network built on the tumblr network. We are the first application to leverage the power of crowdsourcing using the unique services tumblr provides.
Keynote given by Kevin Marks of British Telecom.
The PubSubHubbub protocol enables existing RSS and Atom feeds to become real-time streams. It levels the playing field by decentralizing control of real-time content on the web. No company owns the protocol and anyone may participate-- the key attributes that
have built the web into what it is today.
Apstrata is a Cloud-based service which combines two powerful concepts for developers of Web Applications:
1. Client2Cloud architecture enables Rich Client applications to access a persistent data store without the need for a dedicated, custom application server.
2. Pushbutton Data Hub enables integration with the realtime Web through the use of event-driven Web Hooks and Custom APIs.
Keynote given by Douglas Rushkoff, author of Life, Inc.
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization.
This talk will focus on the architecture, performance and security of Web 2.0 applications. The Web is inherently simple and lends itself well to highly scalable fast Web applications. But, if you get the architecture wrong, it can have disastrous performance consequences which will be illustrated with tools such as strace, callgrind and xdebug.
Every design problem has a number of viable solutions. So, how do you know you’ve chosen the right one? Far too often, we as designers, get stuck on our first design concept and don’t explore multiple solutions. What if you could explore multiple design options quickly and easily? What if you could find a way to test your designs without a lengthy usability test?
Social Business Design is the intentional creation of a dynamic business culture that empowers all of its constituents to better exchange value. This presentation will define and break down key elements of "social business" from distinct vantage points delivered by four well known practitioners in the industry. From analysis of industry trends, to in depth case studies and measurement.
The social media landscape is full of both opportunities and pitfalls. Veronica Fielding will discuss strategies to have in place before your sales team, customer service reps or marketing managers start communicating in the social media environment on behalf of your brand.
This breakout will focus on how you can leverage Social Media to increase your search engine optimization (SEO) programs to attract new customers. You’ll learn what you need to know about search engine technology and social media to maximize your SEO results.
Getting people to fall in love with your site is never easy. Fortunately, you don't have to sit back and hope for passionate users to come along. There are steps you can take to make yourself more "crush-worthy." You'll leave this session equipped with practical tools, patterns and relationship advice for diagnosing and addressing attraction issues.
In under 48 hours, and working pro bono, Rhiza Labs harnessed crowds' wisdom and professionals' expertise to create a free portal that tracks the spread of H1N1 swine flu 5-6 days faster than government sources. Join Rhiza to learn how to implement fast, flexible crowdsourcing technology that makes data accessible to non-experts, scales to unexpected traffic and ensures the validity of data.
Networked social media provide infrastructure that allows information
to flow far and wide. Politicians, celebrities, and corporations are
jumping in with the hopes that they can get their message out.
Sometimes messages do get widespread attention, but people complain
that these are the "wrong" messages - the inaccurate, the humiliating,
Cloud computing comes with problems you can't code your way out of, such as network latency. The high latency of inter-cloud data exchange creates a bias towards a single vendor solutions, no matter how open the standards are. In this talk we explore the "latency trap" and how "cloud peering" can help customers avoid it and help cloud & web services evolve in a more flexible, sensible way.
Walk through real-world examples of how to track a social media ROI and simplify metrics.
Thinking about adding Community or Social components to your website? There’s no doubt that this trend can seem compelling: who wouldn’t want increases in User session frequency, improved content relevancy, and even content you don’t have to pay to create. Or do you pay? Ay, there’s the rub: what you thought was going to be free, is far from it! We will examine the Hidden Costs of Social Sites.
More and more, users are interacting with web sites and software on a conversational, physical, and emotional level -- just like we've always interacted with other people. UX designers, then, must stop thinking about interfaces as dumb control panels and begin imagining them (literally!) as human beings. This talk will discuss past, present, and future ways of humanizing the user experience.
High-tech product development projects are notoriously difficult to
manage. Many fail outright. Even when the product work as specified,
far too often there are no customers willing to purchase it. All of
these problems share a common cause: the tremendous waste inherent in
an undisciplined approach to imagining, designing, and building new
Since the late 90s companies and consumers alike have dreamed of bringing the power of the internet to traditional TV. Instead, just the opposite has happened--traditional TV has been brought to the internet. The implications are just as profound however, and a new kind of TV is now possible, one that is personal, interactive, and social.
How pathmakers challenge existing structure through the use of flexible networks and social weaving.
Or, what to *really* do with Twitter, LinkedIn, and your blog.
Keynote given by Tim O'Reilly.
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of.
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful.
Keynote by Dennis Crowley, foursquare.
Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include the venture fund landscape, financing strategies, and revenue models.
It's not always clear what to do with the data that comes from conducting user research. In this interactive workshop, participants will experience a framework for turning data from the field into insights, for turning insights into opportunity areas, and for turning opportunity areas into concepts. Designers can more effectively draw a connection all the way from observation to design solutions.
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. This panel will present strong case studies where successful social software implementations exist, showing how these examples provide a beacon of understanding for companies attempting to implement Web 2.0 technologies.
A discussion of the new scientific search interface being developed for mission data relating to the Mars Science Laboratory being develop for launch in 2011, and how it incorporates paradigms of Web 2.0, as well as other web technologies being exploited for current and future NASA mission operations.
Nine hundred and forty-eight dollars. That's the annual dollar value of each person in your email contact at work, according to a novel IBM Research study with researchers in MIT Sloan Management School. Those with strong links to a manager produced an average of $588 of revenue per month over the norm. Economists and computer scientists are showing how social network helps you more successful.