Presentations: Social Media
The media capital of the world is fast becoming the social media capital of the world, as established brands convert their audiences into communities. In the midst of some of the greatest creative destruction of any industry, new models for participation, content, and revenue are being built. This track looks at the daunting questions we will be grappling with for many years and highlights successful models on the horizon.
Jeanne Murray (IBM )
Presentation File:
A Social Software Adoption Program Accelerates the Business Value of Web 2_0 Presentation [PDF]
A Social Software Adoption Program Accelerates the Business Value of Web 2_0 Presentation [PDF]
The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams.
Marissa Louie (AD-Village),
Tom Bedecarre (AKQA),
Steve Hall (Adrants),
Rob Beeler (AdMonsters),
Alisa Leonard-Hansen (iCrossing)
Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist.
Michael Lazerow (Buddy Media)
The "walled gardens" on the web are coming down, one by one. People can now connect with your brand via one "profile" across platforms and share their experiences with their social graph in real time. A person on Facebook plays a game against a person on their iPhone. What does that mean for marketers looking to strategically develop or expand their body of social media content?
Clara Shih (The Facebook Era)
Presentation File:
http://www.slideshare.net/clarashih/business-community-in-the-facebook-era-presentation-at-web-20-expo-new-york
http://www.slideshare.net/clarashih/business-community-in-the-facebook-era-presentation-at-web-20-expo-new-york
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook and Twitter to bootstrap brand conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Hear how transitive trust, hypertargeting, and fringe-relationship “options” are rewriting the rules, and how to best prepare.
Presentation
Alistair Croll (Bitcurrent),
Sean Power (Watching Websites)
Let's face it. If you're doing anything related to online communities (and most of us are), you're probably starting to feel that flying blind doesn't cut it anymore. You may be hoping online community engagement will improve customer relationships, offer better support, alert you to problems before they become disasters, or simply spread the word and generate interest.
Stephan Spencer (Covario)
Real-time search engine optimization is not about trying to rank in what are known as the niche "real-time search engines" (e.g. Twitter Search, Scoopler, Tweetmeme), since these engines command such a small silver of the total market share for search. Thus, when practicing "real-time" SEO, one's attention must be placed squarely on Google (and secondarily on Yahoo and Bing of course).
Sanjay Dholakia (Lithium Technologies)
Presentation Files:
Innovative Analytics_ Quantifying the Business Value of Relationships on the Social Web Presentation [PPTX],
Innovative Analytics_ Quantifying the Business Value of Relationships on the Social Web Presentation 1 [PDF]
Innovative Analytics_ Quantifying the Business Value of Relationships on the Social Web Presentation [PPTX],
Innovative Analytics_ Quantifying the Business Value of Relationships on the Social Web Presentation 1 [PDF]
Rules of thumb are no longer enough to align social media efforts to business objectives. This session will demonstrate with data the basis for deriving business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Value Index to align social media strategies to company objectives.
Genevieve Bell (Digital Home Group - Intel Corporation)
Recent reports on Internet usage patterns document the presence of ex-users, and a persistent population of non-users. This presentation draws on recent quantitative studies, ethnographic research and other social scientific inquiry to shed light on what motivates people to become ex-users and what this teaches us about how to make technology compelling.
Lane Becker (Get Satisfaction)
Presentation Files:
http://www.slideshare.net/monstro/the-new-customer-relationship-landscape-web-20-expo-ny-111709,
Let_s Get Engaged! The New Customer Relationship Landscape Presentation [PDF]
http://www.slideshare.net/monstro/the-new-customer-relationship-landscape-web-20-expo-ny-111709,
Let_s Get Engaged! The New Customer Relationship Landscape Presentation [PDF]
A 17 year old who blogs about his Xbox can command more attention than Microsoft's entire PR army. Engaging with these customers is the future of customer communication. Find out where your company sits in the new customer engagement landscape, what tools are emerging to help, and how your company can get true value out of building a truly two-way relationship with your customers.
Presentation
Lisa Conquergood (Picnik.com),
Avner Ronen (Boxee)
Presentation File:
Marketing via Fan Boys_Fan Girls_ Your Customers As Your Brand Evangelists Presentation [PPTX]
Marketing via Fan Boys_Fan Girls_ Your Customers As Your Brand Evangelists Presentation [PPTX]
In this session, we’ll give examples of companies that utilize word of mouth marketing as main touch points with their audiences and techniques for allowing customers to become brand evangelists successfully. We’ll also go through customer feedback and discuss why engagement at this level with your customers is key to growing your business – from the startup level to the corporate level.
Sean Power (Watching Websites),
Jeffrey Neu (J. C. Neu and Associates),
Chris Brogan (New Marketing Labs),
Shwen Gwee (Vertex Pharmaceuticals),
Liz Mair (Hynes Communications)
Social media advocates encourage us to be transparent and accessible online. As companies, we rush to join our competitors on social media platforms. But what happens when our employees' personal profiles become stronger brand presences than our own corporate ones, and who owns it?
Adam Lavelle (iCrossing )
Online users are vying to replace the brand manager. Your car buying experience today is radically different than five years ago, and today we know where Starbuck’s beans come from (fair-trade). Is this all good? Transparency, by design or by force effects brands in new ways that are no longer solved by traditional means.
Jennifer Zeszut (Scout Labs),
Peter Kim (Dachis Group),
James M Smith (Disney Online),
Randy Ksar (Motorola),
Aaron Dignan (Undercurrent),
Valeria Maltoni (SunGard Availability Services),
Shiv Singh (Razorfish)
Presentation File:
Real-Time Marketing_ Operationalizing The Use of Social Media Presentation [FILE]
Real-Time Marketing_ Operationalizing The Use of Social Media Presentation [FILE]
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization.
David Armano (Dachis Group),
Jeff Dachis (Dachis Group)
Presentation Files:
http://www.dachisgroup.com/2009/11/clobber-social-media/,
Social Business Design_ It_s Clobberin_ Time Presentation [PDF]
http://www.dachisgroup.com/2009/11/clobber-social-media/,
Social Business Design_ It_s Clobberin_ Time Presentation [PDF]
Social Business Design is the intentional creation of a dynamic business culture that empowers all of its constituents to better exchange value. This presentation will define and break down key elements of "social business" from distinct vantage points delivered by four well known practitioners in the industry. From analysis of industry trends, to in depth case studies and measurement.
Presentation
Veronica Fielding (Digital Brand Expressions)
Presentation File:
Social Media Protocols_ What You Need to Know BEFORE Your Team Starts Posting, Tweeting and Commenting Presentation [PDF]
Social Media Protocols_ What You Need to Know BEFORE Your Team Starts Posting, Tweeting and Commenting Presentation [PDF]
The social media landscape is full of both opportunities and pitfalls. Veronica Fielding will discuss strategies to have in place before your sales team, customer service reps or marketing managers start communicating in the social media environment on behalf of your brand.
Erick Schonfeld (TechCrunch),
Akhil Wable (Facebook),
Tobias Peggs (OneRiot),
Vik Singh (Yahoo Inc.),
Gerry Campbell (Collecta)
The basic premise of realtime search is to answer the simple yet important question: “What are other people saying about my query right now?” The result is an intriguing blend of news, trends, navigation and discovery, all powered by shared information. Panelists from Yahoo!, Facebook, OneRiot and Collecta, will come together to discuss the future of web search.
Ron Surfield (Turner Broadcasting System, Inc.)
Thinking about adding Community or Social components to your website? There’s no doubt that this trend can seem compelling: who wouldn’t want increases in User session frequency, improved content relevancy, and even content you don’t have to pay to create. Or do you pay? Ay, there’s the rub: what you thought was going to be free, is far from it! We will examine the Hidden Costs of Social Sites.
Tara Hunt (Shwowp)
Presentation Files:
http://www.slideshare.net/missrogue/your-social-media-strategy-wont-save-you-2,
The Whuffie Factor_ The 5 Keys for Maxing Social Capital and Winning with Online Communities Presentation [PDF]
http://www.slideshare.net/missrogue/your-social-media-strategy-wont-save-you-2,
The Whuffie Factor_ The 5 Keys for Maxing Social Capital and Winning with Online Communities Presentation [PDF]
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities
Presentation
Chris Brogan (New Marketing Labs)
Presence management: the use of various social and mobile tools to maintain an online presence, is the new phone. If you haven't prepared for this next wave of business interaction, you're missing out on opportunities. The social phone is ringing. Will you answer?
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