Presentations: Landscape & Strategy

This track covers the fundamentals of Web 2.0 and explores how they drive strategy, business models, and revenue. We’ll look at how Web 2.0 is affecting finance, advertising, media, fashion, and real estate, and explain how the building blocks of Web 2.0—user-generated content, rich internet applications, collective intelligence, the wisdom of crowds, software as a service, lightweight development models, and mashups—are changing the landscape of media, software, and the economy. See how companies are using Web 2.0 to discover new business opportunities, enter new markets, develop new products, and make real money.

Clara Shih (Hearsay Labs)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook and Twitter to bootstrap brand conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Hear how transitive trust, hypertargeting, and fringe-relationship “options” are rewriting the rules, and how to best prepare.

Presentation

Soeren Stamer (Yokudo, Inc.)
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation.
Sarah Milstein (TechWeb)
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter.
Oren Michels (Mashery), Drew Bartkiewicz (The Hartford)
Companies from Amazon to Twitter to Facebook are opening their API's to mash valuable content, data, and web applications with their partners and customers. While balancing the risks of data privacy and intellectual property loss, API management is moving into the spotlight for both IT compliance and information governance. Open Api's are rapidly becoming the lubricant of a Newly Mashed Order.
Ben Huh (I Can Has Cheezburger), Lane Becker (Get Satisfaction), Rashmi Sinha (SlideShare, Inc.), Micah Baldwin (TakeComics), Charlie O'Donnell (First Round Capital)
Good entrepreneurs know that the road to success is best paved with epic failures. Myself and other Web 2.0 gurus will share the unique failures and risk we've faced so you don't have to.
Sanjay Dholakia (Lithium Technologies)
Rules of thumb are no longer enough to align social media efforts to business objectives. This session will demonstrate with data the basis for deriving business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Value Index to align social media strategies to company objectives.
Jamie Taylor (Metaweb), Toby Segaran (Google), Robert Cook (Metaweb)
Semantically enabled content can now tap into a wide variety of data and services available in "the cloud." This session walks content managers and Web 2.0 developers through the fundamental concepts behind semantic representation, how to start semantically enabling content and what you can do when your content is connected to the web of data.

Presentation

Nilofer Merchant (Rubicon)
Presentation File:
Murder As A Way to Win Presentation [PDF]
Constraints can drive creativity & innovation in that “do more with less” kind of way. But, the truth is, constraints are never fun. Constraints means dealing w/tough conversations, tradeoffs between entirely viable options, & wanting to optimize results. This session provides a framework for making tough choices and safely kill off options, or murder 'em, so you can do stuff that matters.
Peter Semmelhack (Bug Labs)
The business benefits of open source software are well documented. But can the same or similar benefits also be realized by using open source hardware (OSH)? Peter Semmelhack, founder and CEO of Bug Labs, will address some of these issues, discuss the opportunities and challenges, and provide anecdotes from his experiences at Bug Labs.
Vanessa Fox (Nine By Blue)
With 118 billion monthly US searches, search is no longer a channel, it is the medium in which business transacts. You can’t afford to think of search as a box to be checked or a task to be outsourced; you also need to be smart about incorporating search acquisition and SEO into your overall business strategy. This bootcamp session helps you understand how to think like Google.
Tom Hughes-Croucher (Change.org), Carlos Bueno (Yahoo! Inc.)
Cloud computing comes with problems you can't code your way out of, such as network latency. The high latency of inter-cloud data exchange creates a bias towards a single vendor solutions, no matter how open the standards are. In this talk we explore the "latency trap" and how "cloud peering" can help customers avoid it and help cloud & web services evolve in a more flexible, sensible way.

Presentation

Eric Ries (Lessons Learned)
High-tech product development projects are notoriously difficult to manage. Many fail outright. Even when the product work as specified, far too often there are no customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to imagining, designing, and building new products.
Eric Ries (Lessons Learned)
High-tech product development projects are notoriously difficult to manage. Many fail outright. Even when the product work as specified, far too often there are no customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to imagining, designing, and building new products.

Presentation

Christine Herron (Intel Capital), Bryce Roberts (O'Reilly AlphaTech Ventures), Amish Jani (FirstMark Capital), Oren Netzer (DoubleVerify), Avner Ronen (Boxee)
Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include the venture fund landscape, financing strategies, and revenue models.

Presentation

Jeff Jarvis (Buzzmachine.com)
Jeff is writing another book and by the Fall he would like to discuss: What comes after the utter destruction of major industries - opportunities and potential.
Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.