BEGIN:VCALENDAR
X-WR-CALNAME:Web 2.0 Expo New York 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T095000
DTSTART;TZID=US/Eastern:20091117T090000
DTSTAMP:20091203T174535
LOCATION:1A21
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10127
UID:http://www.web2expo.com/ny--s2009-11-17-09:00--10127
SUMMARY:Darwinism on the Web: Surviving and Thriving in a Web 2.0 World
DESCRIPTION:Presented by Soeren Stamer (Digital Media Paradox). Keeping 
 up with what’s new is enough of a challenge, learning what to embrace an
 d adopt, and how to do so cost effectively is the key to leading the pac
 k. Learn how to prepare your organization up to keep pace with the new s
 peed of innovation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T120000
DTSTART;TZID=US/Eastern:20091117T111000
DTSTAMP:20091124T153231
LOCATION:1A21
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9243
UID:http://www.web2expo.com/ny--s2009-11-17-11:10--9243
SUMMARY:Murder As A Way to Win
DESCRIPTION:Presented by Nilofer Merchant (Rubicon). Constraints can dri
 ve creativity & innovation in that “do more with less” kind of way. But,
  the truth is, constraints are never fun. Constraints means dealing w/to
 ugh conversations, tradeoffs between entirely viable options, & wanting 
 to optimize results. This session provides a framework for making tough 
 choices and safely kill off options, or murder 'em, so you can do stuff 
 that matters.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T120000
DTSTART;TZID=US/Eastern:20091117T111000
DTSTAMP:20091211T173846
LOCATION:1A08
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10320
UID:http://www.web2expo.com/ny--s2009-11-17-11:10--10320
SUMMARY:Let's Get Engaged! The New Customer Relationship Landscape
DESCRIPTION:Presented by Lane Becker (Get Satisfaction). A 17 year old w
 ho blogs about his Xbox can command more attention than Microsoft's enti
 re PR army. Engaging with these customers is the future of customer comm
 unication. Find out where your company sits in the new customer engageme
 nt landscape, what tools are emerging to help, and how your company can 
 get true value out of building a truly two-way relationship with your cu
 stomers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T130500
DTSTART;TZID=US/Eastern:20091117T130000
DTSTAMP:20091111T221235
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10854
UID:http://www.web2expo.com/ny--s2009-11-17-13:00--10854
SUMMARY:Welcome
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre
 st (O'Reilly Media, Inc.). Opening remarks by the Web 2.0 Expo NY progra
 m chairs Jen Pahlka and Brady Forrest.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T132500
DTSTART;TZID=US/Eastern:20091117T130500
DTSTAMP:20091211T161610
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10508
UID:http://www.web2expo.com/ny--s2009-11-17-13:05--10508
SUMMARY:The War for the Web
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). Keynote gi
 ven by Tim O'Reilly.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T135000
DTSTART;TZID=US/Eastern:20091117T132500
DTSTAMP:20091211T161549
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10516
UID:http://www.web2expo.com/ny--s2009-11-17-13:25--10516
SUMMARY:A Conversation with Jay Adelson and Kevin Rose
DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Jay Adels
 on (Digg), Kevin Rose (Digg). Brady Forrest in conversation with Jay Ade
 lson and Kevin Rose from Digg.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T140000
DTSTART;TZID=US/Eastern:20091117T135000
DTSTAMP:20091211T173908
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10507
UID:http://www.web2expo.com/ny--s2009-11-17-13:50--10507
SUMMARY:The Serendipity Engine
DESCRIPTION:Presented by Chris Brogan (New Marketing Labs). How pathmake
 rs challenge existing structure through the use of flexible networks and
  social weaving.  Or, what to *really* do with Twitter, LinkedIn, and yo
 ur blog.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T142500
DTSTART;TZID=US/Eastern:20091117T140000
DTSTAMP:20091203T180208
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10592
UID:http://www.web2expo.com/ny--s2009-11-17-14:00--10592
SUMMARY:A Conversation with Caterina Fake
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Caterina Fa
 ke (Hunch). Jen Pahlka in conversation with Caterina Fake of Hunch.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T144500
DTSTART;TZID=US/Eastern:20091117T142500
DTSTAMP:20091130T183800
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10509
UID:http://www.web2expo.com/ny--s2009-11-17-14:25--10509
SUMMARY:Streams of Content, Limited Attention: The Flow of Information t
 hrough Social Media
DESCRIPTION:Presented by danah boyd (Microsoft Research). Networked soci
 al media provide infrastructure that allows information   to flow far an
 d wide.  Politicians, celebrities, and corporations are   jumping in wit
 h the hopes that they can get their message out.   Sometimes messages do
  get widespread attention, but people complain   that these are the "wro
 ng" messages - the inaccurate, the humiliating,   the saccharine.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091117T171000
DTSTART;TZID=US/Eastern:20091117T162000
DTSTAMP:20091202T164433
LOCATION:1A08
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10035
UID:http://www.web2expo.com/ny--s2009-11-17-16:20--10035
SUMMARY:Advertising Strategies in Social Media: Adapt or Die
DESCRIPTION:Presented by Marissa Louie (AD-Village), Tom Bedecarre (AKQA
 ), Steve Hall (Adrants), Rob Beeler (AdMonsters), Alisa Leonard-Hansen (
 iCrossing). Due to declining advertising budgets, low user engagement an
 d click-through rates, and an oversupply of ad inventory, social media w
 ebsites have been forced to re-examine their advertising strategies. So 
 how can Web 2.0 companies make more advertising revenue? Join a panel of
  experts who will show where the opportunities of advertising in social 
 media exist.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T095000
DTSTART;TZID=US/Eastern:20091118T090000
DTSTAMP:20091203T182149
LOCATION:1A24
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9870
UID:http://www.web2expo.com/ny--s2009-11-18-09:00--9870
SUMMARY:Web 2.0 Goes to Work: How Two Media Companies Implemented Busine
 ss Social Software
DESCRIPTION:Presented by Ross Mayfield (Socialtext), Dave Burke (The Was
 hington Post), Patrick Durando (McGraw Hill). Organizations shape societ
 y more than any force, and social software has demonstrated the ability 
 to create sweeping change throughout the organizational culture.  This p
 anel will present strong case studies where successful social software i
 mplementations exist, showing how these examples provide a beacon of und
 erstanding for companies attempting to implement Web 2.0 technologies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T095000
DTSTART;TZID=US/Eastern:20091118T090000
DTSTAMP:20091123T204010
LOCATION:1A08
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9556
UID:http://www.web2expo.com/ny--s2009-11-18-09:00--9556
SUMMARY:Social Media Protocols: What You Need to Know BEFORE Your Team S
 tarts Posting, Tweeting and Commenting
DESCRIPTION:Presented by Veronica Fielding (Digital Brand Expressions). 
 The social media landscape is full of both opportunities and pitfalls. V
 eronica Fielding will discuss strategies to have in place before your sa
 les team, customer service reps or marketing managers start communicatin
 g in the social media environment on behalf of your brand.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T105500
DTSTART;TZID=US/Eastern:20091118T100500
DTSTAMP:20091203T132503
LOCATION:1A24
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10489
UID:http://www.web2expo.com/ny--s2009-11-18-10:05--10489
SUMMARY:Being Social In the Enterprise: Learnings for SharePoint 2010
DESCRIPTION:Presented by Alina Fu (Microsoft Corp.), Tanuj Bansal (Micro
 soft Corporation). It's becoming general knowledge that being active in 
 a social network can help you create richer content, garner broader feed
 back, help people find your work and extend your social reach and influe
 nce. But how do these actions help enterprises be more productive and in
 novative? In this session we'll reveal how user data and feedback have c
 hanged enterprise software including SharePoint 2010.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T120000
DTSTART;TZID=US/Eastern:20091118T111000
DTSTAMP:20091130T204706
LOCATION:1A21
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9249
UID:http://www.web2expo.com/ny--s2009-11-18-11:10--9249
SUMMARY:Business and Community in the Facebook Era: Preparing for a New 
 Kind of Customer Relationship
DESCRIPTION:Presented by Clara Shih (The Facebook Era). This session exp
 lores how real companies are successfully tapping the rich data and comm
 unication media on services like Facebook and Twitter to bootstrap brand
  conversations, virally reach new audiences, and transform existing cust
 omers into a loyal sales force. Hear how transitive trust, hypertargetin
 g, and fringe-relationship “options” are rewriting the rules, and how to
  best prepare.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T133500
DTSTART;TZID=US/Eastern:20091118T133000
DTSTAMP:20090922T165837
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10853
UID:http://www.web2expo.com/ny--s2009-11-18-13:30--10853
SUMMARY:Welcome
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre
 st (O'Reilly Media, Inc.). Opening remarks by the Web 2.0 Expo NY progra
 m chairs Jen Pahlka and Brady Forrest.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T135000
DTSTART;TZID=US/Eastern:20091118T133500
DTSTAMP:20091211T174828
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10517
UID:http://www.web2expo.com/ny--s2009-11-18-13:35--10517
SUMMARY:There's a #Hashtag for That
DESCRIPTION:Presented by Baratunde Thurston. Keynote by Baratunde Thurst
 on, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics
 , Web Editor, The Onion and Host, Popular Science's Future Of.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T140500
DTSTART;TZID=US/Eastern:20091118T135000
DTSTAMP:20091130T204858
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10505
UID:http://www.web2expo.com/ny--s2009-11-18-13:50--10505
SUMMARY:Radical Abundance: How We Get Past "Free" and Learn to Exchange 
 Value Again
DESCRIPTION:Presented by Douglas Rushkoff (Author, "Life Inc."). Keynote
  given by Douglas Rushkoff, author of Life, Inc.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T142000
DTSTART;TZID=US/Eastern:20091118T140500
DTSTAMP:20091201T011422
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11112
UID:http://www.web2expo.com/ny--s2009-11-18-14:05--11112
SUMMARY:Making Sense of Google Wave
DESCRIPTION:Presented by Gina Trapani (The Complete Guide to Google Wave
 ). Google Wave is one of the most ambitious product launches of 2009. It
 's also the one most likely to make you say, "I don't get it." Wave's hy
 ped elevator pitch is that it reinvents email for the modern web, but th
 at's an oversimplification. Wave combines document collaboration and ins
 tant messaging into a single workspace, whose live moving cursors and no
 n-linear nature can melt brains.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T143500
DTSTART;TZID=US/Eastern:20091118T142000
DTSTAMP:20091123T230152
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10504
UID:http://www.web2expo.com/ny--s2009-11-18-14:20--10504
SUMMARY:Listening to the Experts
DESCRIPTION:Presented by Anil Dash (Expert Labs). Keynote by Anil Dash.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T144500
DTSTART;TZID=US/Eastern:20091118T143500
DTSTAMP:20091120T055427
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11319
UID:http://www.web2expo.com/ny--s2009-11-18-14:35--11319
SUMMARY:A Conversation about the Realtime Web
DESCRIPTION:Presented by Sarah Milstein (TechWeb), John Borthwick (betaw
 orks). Brady Forrest in conversation with John Borthwick of betaworks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T150000
DTSTART;TZID=US/Eastern:20091118T144500
DTSTAMP:20091123T204036
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10851
UID:http://www.web2expo.com/ny--s2009-11-18-14:45--10851
SUMMARY:Confessions of a Public Speaker
DESCRIPTION:Presented by Scott Berkun (Berkun Consulting). What do story
 telling, twitter, social media, public speaking, your hidden desires, Co
 ol Hand Luke and big events like Web 2.0 Expo have in common? Bestsellin
 g author Scott Berkun will share some provocative and inspiring secrets 
 that connect all these disparate ideas, and more, together, pulled from 
 his new book, Confessions of a Public Speaker.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T162000
DTSTART;TZID=US/Eastern:20091118T153000
DTSTAMP:20091119T160637
LOCATION:1A24
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9082
UID:http://www.web2expo.com/ny--s2009-11-18-15:30--9082
SUMMARY:Building Enterprise Mashups
DESCRIPTION:Presented by Michael Ogrinz (Mashup Patterns), Olivier Poupe
 ney (DreamFace Interactive), Oliver Piccioto (Convertigo). Mashup Patter
 ns author and principal architect of Bank of America Mike Ogrinz builds 
 live examples of enterprise-based mashups that will show how this techno
 logy allows IT teams (and end-users!) to build new solutions and tackle 
 problems previously dismissed as impossible. All using less resources th
 an traditional development techniques.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091118T162000
DTSTART;TZID=US/Eastern:20091118T153000
DTSTAMP:20100113T153103
LOCATION:1A21
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10408
UID:http://www.web2expo.com/ny--s2009-11-18-15:30--10408
SUMMARY:Effective Twitter for Business
DESCRIPTION:Presented by Sarah Milstein (TechWeb). Twitter is a great wa
 y for small companies and big brands alike to connect with customers. Th
 is session will look not only at businesses that are using Twitter for e
 ffective customer-facing communication, but also at companies that are i
 ntegrating their products with Twitter.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T091500
DTSTART;TZID=US/Eastern:20091119T090500
DTSTAMP:20091211T174907
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10506
UID:http://www.web2expo.com/ny--s2009-11-19-09:05--10506
SUMMARY:How to Tummel: Conversational Mechanics
DESCRIPTION:Presented by Heather Gold (the Heather Gold Show). Keynote g
 iven by Heather Gold.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T095000
DTSTART;TZID=US/Eastern:20091119T091500
DTSTAMP:20091211T175004
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10850
UID:http://www.web2expo.com/ny--s2009-11-19-09:15--10850
SUMMARY:A Conversation with Beth Noveck
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.), Beth Novec
 k (Executive Office of the President/OSTP). Tim O'Reilly in conversation
  with Beth Noveck, United States Deputy Chief Technology Officer for Ope
 n Government.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T101000
DTSTART;TZID=US/Eastern:20091119T100000
DTSTAMP:20091211T174940
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10628
UID:http://www.web2expo.com/ny--s2009-11-19-10:00--10628
SUMMARY:Publics, Flow, Phatic, Tummeling and Out-groups - New Words You 
 Need to Know to Understand the Web
DESCRIPTION:Presented by Kevin Marks (British Telecom (BT)). Keynote giv
 en by Kevin Marks of British Telecom.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T102000
DTSTART;TZID=US/Eastern:20091119T101000
DTSTAMP:20091123T230228
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10039
UID:http://www.web2expo.com/ny--s2009-11-19-10:10--10039
SUMMARY:What's a Friend Worth?  - Knowing Your Social Capital
DESCRIPTION:Presented by Ching-Yung Lin (IBM Research). Nine hundred and
  forty-eight dollars. That's the annual dollar value of each person in y
 our email contact at work, according to a novel IBM Research study with 
 researchers in MIT Sloan Management School. Those with strong links to a
  manager produced an average of $588 of revenue per month over the norm.
  Economists and computer scientists are showing how social network helps
  you more successful.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T103000
DTSTART;TZID=US/Eastern:20091119T102000
DTSTAMP:20091123T230232
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10920
UID:http://www.web2expo.com/ny--s2009-11-19-10:20--10920
SUMMARY:Cloud Computing Goes From Personal to Business
DESCRIPTION:Presented by Yousef Khalidi (Microsoft). We all use cloud co
 mputing, we just don’t call it that.  It is Yahoo mail.  Gmail.  Hotmail
 .  Facebook.  It is in our personal lives in many different ways.  But u
 ntil now it is not really in the business world in a big way.  Yousef Kh
 alidi will share his work to change this.  A Distinguished Engineer at M
 icrosoft will talk of where Microsoft is heading, and how we can harness
  it in many ways.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T104500
DTSTART;TZID=US/Eastern:20091119T103000
DTSTAMP:20091211T174922
LOCATION:Special Events Hall
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10950
UID:http://www.web2expo.com/ny--s2009-11-19-10:30--10950
SUMMARY:Designing Web 2.0: Here Come The Anthropologists
DESCRIPTION:Presented by Gentry Underwood (IDEO). Just as early computer
  interfaces were complicated and non-intuitive, most Web 2.0 tools today
  are socially awkward. The added complexity of designing not only for th
 e human-to-computer interaction but also for human-to-human interaction 
 is a real challenge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T115000
DTSTART;TZID=US/Eastern:20091119T110000
DTSTAMP:20091203T182315
LOCATION:1A24
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9685
UID:http://www.web2expo.com/ny--s2009-11-19-11:00--9685
SUMMARY:What Open Data Looks Like to the Rest of Us: Examples of Governm
 ent Data in Use
DESCRIPTION:Presented by Allan Holmes (nextgov.com), Eric Gundersen (Dev
 elopment Seed). More government data is being opened up and made more ac
 cessible, but what does that really look like? This session will demo an
 d discuss four examples of government data being used to provide valuabl
 e information to the public that previously wasn't accessible, including
  examples that use city government data, data from the U.S. Census Burea
 u, and GIS data from a UN agency.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T141000
DTSTART;TZID=US/Eastern:20091119T132000
DTSTAMP:20091121T180856
LOCATION:1A24
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9979
UID:http://www.web2expo.com/ny--s2009-11-19-13:20--9979
SUMMARY:City of Santa Cruz Offers Blueprint for Solving CA Budget Crisis
  with Social Media
DESCRIPTION:Presented by Allan Holmes (nextgov.com), Peter Koht (City of
  Santa Cruz). Peter Koht of the City of Santa Cruz will discuss how the 
 City is using social media to engage residents in resolving the City’s b
 udget crisis. He will provide best practices for other cities looking to
  use the technology and insights to Web 2.0 vendors on the issues that l
 ocal governments are dealing with and the technology they need to addres
 s these issues.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T141000
DTSTART;TZID=US/Eastern:20091119T132000
DTSTAMP:20091120T194814
LOCATION:1A21
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9227
UID:http://www.web2expo.com/ny--s2009-11-19-13:20--9227
SUMMARY:How To Be A Failure...All The Way To Bank!
DESCRIPTION:Presented by Ben Huh (I Can Has Cheezburger), Lane Becker (G
 et Satisfaction), Rashmi Sinha (SlideShare, Inc.), Micah Baldwin (TakeCo
 mics), Charlie O'Donnell (Path 101). Good entrepreneurs know that the ro
 ad to success is best paved with epic failures. Myself and other Web 2.0
  gurus will share the unique failures and risk we've faced so you don't 
 have to.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T151500
DTSTART;TZID=US/Eastern:20091119T142500
DTSTAMP:20091203T182324
LOCATION:1A08
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10028
UID:http://www.web2expo.com/ny--s2009-11-19-14:25--10028
SUMMARY:Innovative Analytics: Quantifying the Business Value of Relation
 ships on the Social Web
DESCRIPTION:Presented by Sanjay Dholakia (Lithium Technologies). Rules o
 f thumb are no longer enough to align social media efforts to business o
 bjectives. This session will demonstrate with data the basis for derivin
 g business value from social media with the industry validated Community
  Health Index, and describe the next phase of implementing a Business Va
 lue Index to align social media strategies to company objectives.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T151500
DTSTART;TZID=US/Eastern:20091119T142500
DTSTAMP:20091123T165002
LOCATION:1A21
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9537
UID:http://www.web2expo.com/ny--s2009-11-19-14:25--9537
SUMMARY:The Cloud's Hidden Lockin: Network Latency
DESCRIPTION:Presented by Tom Hughes-Croucher (Yahoo!), Carlos Bueno (Yah
 oo! Inc.). Cloud computing comes with problems you can't code your way o
 ut of, such as network latency. The high latency of inter-cloud data exc
 hange creates a bias towards a single vendor solutions, no matter how op
 en the standards are. In this talk we explore the "latency trap" and how
  "cloud peering" can help customers avoid it and help cloud & web servic
 es evolve in a more flexible, sensible way.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T151500
DTSTART;TZID=US/Eastern:20091119T142500
DTSTAMP:20091123T192144
LOCATION:1A24
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9509
UID:http://www.web2expo.com/ny--s2009-11-19-14:25--9509
SUMMARY:Stories From the Trenches: Deploying a Global Pandemic Tracking 
 System in 48 Hours
DESCRIPTION:Presented by Allan Holmes (nextgov.com), Josh Knauer (Rhiza 
 Labs). In under 48 hours, and working pro bono, Rhiza Labs harnessed cro
 wds' wisdom and professionals' expertise to create a free portal that tr
 acks the spread of H1N1 swine flu 5-6 days faster than government source
 s. Join Rhiza to learn how to implement fast, flexible crowdsourcing tec
 hnology that makes data accessible to non-experts, scales to unexpected 
 traffic and ensures the validity of data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T151500
DTSTART;TZID=US/Eastern:20091119T142500
DTSTAMP:20091130T225707
LOCATION:1A06
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9916
UID:http://www.web2expo.com/ny--s2009-11-19-14:25--9916
SUMMARY: A Social Software Adoption Program Accelerates the Business Val
 ue of Web 2.0
DESCRIPTION:Presented by Jeanne Murray (IBM ). The benefits of Web 2.0 a
 re well documented. Less clear is how to drive adoption once an organiza
 tion has decided to employ collaborative business practices.  Social sof
 tware adoption is not merely a technology deployment that can be mandate
 d; rather, a social software adoption program must incorporate business 
 validation, include motivation for change, and accommodate existing norm
 s among teams.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T162000
DTSTART;TZID=US/Eastern:20091119T153000
DTSTAMP:20090915T202851
LOCATION:1A21
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10488
UID:http://www.web2expo.com/ny--s2009-11-19-15:30--10488
SUMMARY:Open Source —Good for Business?
DESCRIPTION:Presented by Peter Semmelhack (Bug Labs). The business benef
 its of open source software are well documented. But can the same or sim
 ilar benefits also be realized by using open source hardware (OSH)? Pete
 r Semmelhack, founder and CEO of Bug Labs, will address some of these is
 sues, discuss the opportunities and challenges, and provide anecdotes fr
 om his experiences at Bug Labs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T162000
DTSTART;TZID=US/Eastern:20091119T153000
DTSTAMP:20091112T160309
LOCATION:1A24
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9497
UID:http://www.web2expo.com/ny--s2009-11-19-15:30--9497
SUMMARY:Building Civil Protection 2.0
DESCRIPTION:Presented by Allan Holmes (nextgov.com), Elena Rapisardi (fo
 rmez, ispro, gruppo comunale pernumia, distretto bassa padovana). Two ex
 periences in the field of Italian Civil Protection show how emergency ma
 nagement systems can be more effective when using knowledge sharing plat
 forms and the Web 2.0 tools. The last earthquake in April 2009 revealed 
 that participation (citizens and civil protection operators) is key to m
 anage and cope with major disasters.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T162000
DTSTART;TZID=US/Eastern:20091119T153000
DTSTAMP:20091124T024747
LOCATION:1A08
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9657
UID:http://www.web2expo.com/ny--s2009-11-19-15:30--9657
SUMMARY:Marketing via Fan Boys/Fan Girls: Your Customers As Your Brand E
 vangelists
DESCRIPTION:Presented by Lisa Conquergood  (Picnik.com), Avner Ronen (Bo
 xee). In this session, we’ll give examples of companies that utilize wor
 d of mouth marketing as main touch points with their audiences and techn
 iques for allowing customers to become brand evangelists successfully.  
 We’ll also go through customer feedback and discuss why engagement at th
 is level with your customers is key to growing your business – from the 
 startup level to the corporate level.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T172500
DTSTART;TZID=US/Eastern:20091119T163500
DTSTAMP:20091203T182339
LOCATION:1A08
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11304
UID:http://www.web2expo.com/ny--s2009-11-19-16:35--11304
SUMMARY:Radical Transparency: Brand Chaos in Networked World
DESCRIPTION:Presented by Adam Lavelle (iCrossing ). Online users are vyi
 ng to replace the brand manager. Your car buying experience today is rad
 ically different than five years ago, and today we know where Starbuck’s
  beans come from (fair-trade). Is this all good? Transparency, by design
  or by force effects brands in new ways that are no longer solved by tra
 ditional means.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20091119T172500
DTSTART;TZID=US/Eastern:20091119T163500
DTSTAMP:20090715T224012
LOCATION:1A24
URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9493
UID:http://www.web2expo.com/ny--s2009-11-19-16:35--9493
SUMMARY:Web as an Inspiration and Platform for Mission Operations
DESCRIPTION:Presented by Allan Holmes (nextgov.com), Michael Wallick (NA
 SA Jet Propulsion Laboratory). A discussion of the new scientific search
  interface being developed for mission data relating to the Mars Science
  Laboratory being develop for launch in 2011, and how it incorporates pa
 radigms of Web 2.0, as well as other web technologies being exploited fo
 r current and future NASA mission operations.
END:VEVENT
END:VCALENDAR