BEGIN:VCALENDAR X-WR-CALNAME:Web 2.0 Expo New York 2009 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T120000 DTSTART;TZID=US/Eastern:20091116T090000 DTSTAMP:20100104T180212 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10499 UID:http://www.web2expo.com/ny--s2009-11-16-09:00--10499 SUMMARY:Designing Social Websites Part I DESCRIPTION:Presented by Erin Malone (Tangible UX). Designing for social interaction is hard. People are unpredictable, consistency is a mixed b lessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web d esign using a sampling of interaction patterns, design principles and be st practices to help you improve the design of your digital social envir onments. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T120000 DTSTART;TZID=US/Eastern:20091116T090000 DTSTAMP:20091119T152146 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9872 UID:http://www.web2expo.com/ny--s2009-11-16-09:00--9872 SUMMARY:Real-Time Marketing: Operationalizing The Use of Social Media DESCRIPTION:Presented by Jennifer Zeszut (Scout Labs), Peter Kim (Dachis Group), James M Smith (Disney Online), Randy Ksar (Motorola), Aaron Dig nan (Undercurrent), Valeria Maltoni (SunGard Availability Services), Shi v Singh (Razorfish). Social media isn’t just for community managers anym ore. Real-time marketing means understanding and responding to the movem ents of the market on both individual and strategic levels. Hear from co mpanies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integr ate real-time marketing practices into your organization. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T120000 DTSTART;TZID=US/Eastern:20091116T090000 DTSTAMP:20091203T132044 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9370 UID:http://www.web2expo.com/ny--s2009-11-16-09:00--9370 SUMMARY:Simple is Hard DESCRIPTION:Presented by Rasmus Lerdorf (Unaffiliated). This talk will f ocus on the architecture, performance and security of Web 2.0 applicatio ns. The Web is inherently simple and lends itself well to highly scalab le fast Web applications. But, if you get the architecture wrong, it ca n have disastrous performance consequences which will be illustrated wit h tools such as strace, callgrind and xdebug. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T120000 DTSTART;TZID=US/Eastern:20091116T090000 DTSTAMP:20091211T020920 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10503 UID:http://www.web2expo.com/ny--s2009-11-16-09:00--10503 SUMMARY:The Lean Startup: a Disciplined Approach to Imagining, Designing , and Building New Products DESCRIPTION:Presented by Eric Ries (Lessons Learned). High-tech product development projects are notoriously difficult to manage. Many fail outr ight. Even when the product work as specified, far too often there are n o customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to im agining, designing, and building new products. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T160000 DTSTART;TZID=US/Eastern:20091116T090000 DTSTAMP:20091202T113602 LOCATION:1A01 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10491 UID:http://www.web2expo.com/ny--s2009-11-16-09:00--10491 SUMMARY:Good Design Faster **SOLD OUT** DESCRIPTION:Presented by Leah Buley (Adaptive Path). This intense one-da y workshop delivers a hands-on guide to the new UX skills required to ta ckle the design challenges of fluid interactions, service design, and mu lti-channel experiences. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T160000 DTSTART;TZID=US/Eastern:20091116T090000 DTSTAMP:20100104T184710 LOCATION:1A03 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10493 UID:http://www.web2expo.com/ny--s2009-11-16-09:00--10493 SUMMARY:Communilytics: Applied Community Analytics **SOLD OUT** DESCRIPTION:Presented by Alistair Croll (Bitcurrent), Sean Power (Watchi ng Websites). Let's face it. If you're doing anything related to online communities (and most of us are), you're probably starting to feel that flying blind doesn't cut it anymore. You may be hoping online community engagement will improve customer relationships, offer better support, al ert you to problems before they become disasters, or simply spread the w ord and generate interest. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T160000 DTSTART;TZID=US/Eastern:20091116T090000 DTSTAMP:20091123T120833 LOCATION:1A05 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10492 UID:http://www.web2expo.com/ny--s2009-11-16-09:00--10492 SUMMARY:Search as Strategy: Connecting with Customers in the Age of Goog le DESCRIPTION:Presented by Vanessa Fox (Nine By Blue). With 118 billion mo nthly US searches, search is no longer a channel, it is the medium in wh ich business transacts. You can’t afford to think of search as a box to be checked or a task to be outsourced; you also need to be smart about i ncorporating search acquisition and SEO into your overall business strat egy. This bootcamp session helps you understand how to think like Google . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T160000 DTSTART;TZID=US/Eastern:20091116T130000 DTSTAMP:20091211T173731 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10498 UID:http://www.web2expo.com/ny--s2009-11-16-13:00--10498 SUMMARY:Designing Social Websites Part II DESCRIPTION:Presented by Christina Wodtke (MySpace). This workshop teach es core principals for creating robust and vibrant online communities, a nd illuminates critical design decisions that help a community thrive. L earn about the building blocks of social software, and which ones are mo st relevant to your business. Learn how to promote desired behaviors wit h interface design, and who’s doing it right. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T160000 DTSTART;TZID=US/Eastern:20091116T130000 DTSTAMP:20091211T020928 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10480 UID:http://www.web2expo.com/ny--s2009-11-16-13:00--10480 SUMMARY:Tools for Visual Storytelling DESCRIPTION:Presented by Nancy Duarte (Duarte Design). This interactive workshop helps presenters to develop presentations that engage their aud ience and turn them into participants. Presentations are collaboration b etween the presenter and the audience and never has collaboration been m ore important or the ability to develop and deliver clear, concise and c ompelling stories been so critical. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T160000 DTSTART;TZID=US/Eastern:20091116T130000 DTSTAMP:20091203T132054 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9164 UID:http://www.web2expo.com/ny--s2009-11-16-13:00--9164 SUMMARY:Connecting RIA's to Services DESCRIPTION:Presented by James Ward (Adobe). This is a 3 hour, hands on course for attendees wanting to learn the basics of communications from Flash, Flex and AIR based systems to Java app servers, REST style XML ov er HTTP, Restful SOA, Web Services (SOAP), connecting to PHP using HTTP, AMF binary format and more. Every attendee will complete a minimum of 8 different code projects and be able to take their work home on their la ptop. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T160000 DTSTART;TZID=US/Eastern:20091116T130000 DTSTAMP:20091120T212110 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10010 UID:http://www.web2expo.com/ny--s2009-11-16-13:00--10010 SUMMARY:VCTips: An Inside Look at the VC Landscape and Fundraising Strat egy DESCRIPTION:Presented by Christine Herron (First Round Capital), Bryce Roberts (O'Reilly AlphaTech Ventures), Amish Jani (FirstMark Capital), O ren Netzer (DoubleVerify), Avner Ronen (Boxee). Whether you’re just star ting a business, looking for capital, or working to outlast the market d rought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land you r first customers. Workshop topics will include the venture fund landsca pe, financing strategies, and revenue models. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T160000 DTSTART;TZID=US/Eastern:20091116T130000 DTSTAMP:20091201T202713 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10026 UID:http://www.web2expo.com/ny--s2009-11-16-13:00--10026 SUMMARY:Integrating the Cloud into Content: Using Semantics to Enhance C ontent Publishing DESCRIPTION:Presented by Jamie Taylor (Metaweb), Toby Segaran (Metaweb), Robert Cook (Metaweb). Semantically enabled content can now tap into a wide variety of data and services available in "the cloud." This sessio n walks content managers and Web 2.0 developers through the fundamental concepts behind semantic representation, how to start semantically enabl ing content and what you can do when your content is connected to the we b of data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091116T213000 DTSTART;TZID=US/Eastern:20091116T190000 DTSTAMP:20091122T012118 LOCATION:New World Stages (340 West 50th St.) URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11239 UID:http://www.web2expo.com/ny--s2009-11-16-19:00--11239 SUMMARY:Ignite NYC DESCRIPTION:Ignite NYC is back once again at the New World Stages for We b 2.0 Expo New York 2009! If you had five minutes on stage what would yo u say? Find out at Ignite NYC our kick-off event for Web 2.0 Expo New Yo rk, where we’ll showcase fast and furious performances celebrating your inner geek. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T095000 DTSTART;TZID=US/Eastern:20091117T090000 DTSTAMP:20091211T173745 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9364 UID:http://www.web2expo.com/ny--s2009-11-17-09:00--9364 SUMMARY:Content First: Why Content Strategy Will Save the Web DESCRIPTION:Presented by Kristina Halvorson (Brain Traffic). The success of Web 2.0 strategies depends on our ability to deliver content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like i t or not, we're all publishers now. Shouldn't you start acting like one? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T095000 DTSTART;TZID=US/Eastern:20091117T090000 DTSTAMP:20091130T195255 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9584 UID:http://www.web2expo.com/ny--s2009-11-17-09:00--9584 SUMMARY:The Hidden Costs of Social Sites DESCRIPTION:Presented by Ron Surfield (Turner Broadcasting System, Inc.) . Thinking about adding Community or Social components to your website? There’s no doubt that this trend can seem compelling: who wouldn’t want increases in User session frequency, improved content relevancy, and eve n content you don’t have to pay to create. Or do you pay? Ay, there’s th e rub: what you thought was going to be free, is far from it! We will ex amine the Hidden Costs of Social Sites. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T095000 DTSTART;TZID=US/Eastern:20091117T090000 DTSTAMP:20091203T132057 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9722 UID:http://www.web2expo.com/ny--s2009-11-17-09:00--9722 SUMMARY:Best and Worst Practices Building Rich Internet Applications (RI As) from Adobe and Microsoft DESCRIPTION:Presented by Josh Holmes (Microsoft), James Ward (Adobe). Co me listen to leading RIA experts from Microsoft and Adobe discuss many o f the best and worst practices in building a RIA (Rich Internet Applicat ion) covering topics like state management, fault tolerance, service com position, communications protocols, message formats and much more. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T095000 DTSTART;TZID=US/Eastern:20091117T090000 DTSTAMP:20091203T174535 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10127 UID:http://www.web2expo.com/ny--s2009-11-17-09:00--10127 SUMMARY:Darwinism on the Web: Surviving and Thriving in a Web 2.0 World DESCRIPTION:Presented by Soeren Stamer (Digital Media Paradox). Keeping up with what’s new is enough of a challenge, learning what to embrace an d adopt, and how to do so cost effectively is the key to leading the pac k. Learn how to prepare your organization up to keep pace with the new s peed of innovation. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T095000 DTSTART;TZID=US/Eastern:20091117T090000 DTSTAMP:20091118T002613 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10526 UID:http://www.web2expo.com/ny--s2009-11-17-09:00--10526 SUMMARY:A Site For Your Dev Community DESCRIPTION:Presented by Lauren Cooney (Microsoft). With the introductio n of Web 2.0 several years ago, the focus on how to increase customer va lue, satisfaction and service through the web and through products is co nstantly changing. As customers and communities look to companies to cre ate more usable and friendly products and websites, companies must adapt to this changing environment. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T105500 DTSTART;TZID=US/Eastern:20091117T100500 DTSTAMP:20091211T173802 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9876 UID:http://www.web2expo.com/ny--s2009-11-17-10:05--9876 SUMMARY:We've Done All This Research: Now What? DESCRIPTION:Presented by Steve Portigal (Portigal Consulting). It's not always clear what to do with the data that comes from conducting user re search. In this interactive workshop, participants will experience a fra mework for turning data from the field into insights, for turning insigh ts into opportunity areas, and for turning opportunity areas into concep ts. Designers can more effectively draw a connection all the way from ob servation to design solutions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T105500 DTSTART;TZID=US/Eastern:20091117T100500 DTSTAMP:20091125T143441 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10090 UID:http://www.web2expo.com/ny--s2009-11-17-10:05--10090 SUMMARY:The Whuffie Factor: The 5 Keys for Maxing Social Capital and Win ning with Online Communities DESCRIPTION:Presented by Tara Hunt (Shwowp). Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard abou t someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? A nd how do you do it? The Whuffie Factor will provide the strategic map a nd specific tactics for success in the world of online communities END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T105500 DTSTART;TZID=US/Eastern:20091117T100500 DTSTAMP:20091211T020938 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9643 UID:http://www.web2expo.com/ny--s2009-11-17-10:05--9643 SUMMARY:NoSQL: The Shift to a Non-relational World DESCRIPTION:Presented by Dwight Merriman (10gen). The need for database systems that scale efficiently has led to many alternatives to the tradi tional RDBMS. This talk examines what these new non-relational databases are and what problems they can be used to solve. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T105500 DTSTART;TZID=US/Eastern:20091117T100500 DTSTAMP:20091202T163947 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10008 UID:http://www.web2expo.com/ny--s2009-11-17-10:05--10008 SUMMARY:The Future of Web Search: From Static to Social to Realtime DESCRIPTION:Presented by Erick Schonfeld (TechCrunch), Akhil Wable (Face book), Tobias Peggs (OneRiot), Vik Singh (Yahoo Inc.), Gerry Campbell (C ollecta). The basic premise of realtime search is to answer the simple y et important question: “What are other people saying about my query righ t now?” The result is an intriguing blend of news, trends, navigation an d discovery, all powered by shared information. Panelists from Yahoo!, F acebook, OneRiot and Collecta, will come together to discuss the future of web search. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T105500 DTSTART;TZID=US/Eastern:20091117T100500 DTSTAMP:20091130T195342 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10487 UID:http://www.web2expo.com/ny--s2009-11-17-10:05--10487 SUMMARY:Open Source Hardware and The Web DESCRIPTION:Presented by Phillip Torrone (Maker Media), Limor Fried (Ada fruit Industries). Open source hardware is a term slowly working its way into many new projects and efforts, but what is it? There are a few def initions, some of which come from “open source software". Because of the openness of the movement it is increasingly being tied to Web 2.0 servi ces. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T120000 DTSTART;TZID=US/Eastern:20091117T111000 DTSTAMP:20091202T114001 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9287 UID:http://www.web2expo.com/ny--s2009-11-17-11:10--9287 SUMMARY:Thinking Visually DESCRIPTION:Presented by David Armano (Dachis Group). Effective communic ation is everyone’s job—whether you are trying to sell in a concept or c onvince a client. Visual Thinking can help us take in complex informatio n and synthesize it into something meaningful. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T120000 DTSTART;TZID=US/Eastern:20091117T111000 DTSTAMP:20091211T173846 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10320 UID:http://www.web2expo.com/ny--s2009-11-17-11:10--10320 SUMMARY:Let's Get Engaged! The New Customer Relationship Landscape DESCRIPTION:Presented by Lane Becker (Get Satisfaction). A 17 year old w ho blogs about his Xbox can command more attention than Microsoft's enti re PR army. Engaging with these customers is the future of customer comm unication. Find out where your company sits in the new customer engageme nt landscape, what tools are emerging to help, and how your company can get true value out of building a truly two-way relationship with your cu stomers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T120000 DTSTART;TZID=US/Eastern:20091117T111000 DTSTAMP:20091208T155512 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11204 UID:http://www.web2expo.com/ny--s2009-11-17-11:10--11204 SUMMARY:HTML 5 and the Future of Web Apps DESCRIPTION:Presented by Tom Hughes-Croucher (Yahoo!). The Ajax revoluti on saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5--reinventing well-established genres, challenging desktop applications, and jump-starting a renaissance in web start-ups. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T120000 DTSTART;TZID=US/Eastern:20091117T111000 DTSTAMP:20091124T153231 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9243 UID:http://www.web2expo.com/ny--s2009-11-17-11:10--9243 SUMMARY:Murder As A Way to Win DESCRIPTION:Presented by Nilofer Merchant (Rubicon). Constraints can dri ve creativity & innovation in that “do more with less” kind of way. But, the truth is, constraints are never fun. Constraints means dealing w/to ugh conversations, tradeoffs between entirely viable options, & wanting to optimize results. This session provides a framework for making tough choices and safely kill off options, or murder 'em, so you can do stuff that matters. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T120000 DTSTART;TZID=US/Eastern:20091117T111000 DTSTAMP:20091119T053548 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11050 UID:http://www.web2expo.com/ny--s2009-11-17-11:10--11050 SUMMARY:Mobile Social Location, a Practical Guide DESCRIPTION:Presented by Matt Biddulph (Nokia). It's a great time to be building mobile location apps. Phones with GPS and compasses are now wid ely deployed, with good mobile data plans available. Projects like Geona mes and OpenStreetMap are creating reusable datasets that provide the da ta backbone for your service. Open source mapping and GIS software is ge tting better and better. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T130500 DTSTART;TZID=US/Eastern:20091117T130000 DTSTAMP:20091111T221235 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10854 UID:http://www.web2expo.com/ny--s2009-11-17-13:00--10854 SUMMARY:Welcome DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre st (O'Reilly Media, Inc.). Opening remarks by the Web 2.0 Expo NY progra m chairs Jen Pahlka and Brady Forrest. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T132500 DTSTART;TZID=US/Eastern:20091117T130500 DTSTAMP:20091211T161610 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10508 UID:http://www.web2expo.com/ny--s2009-11-17-13:05--10508 SUMMARY:The War for the Web DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). Keynote gi ven by Tim O'Reilly. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T135000 DTSTART;TZID=US/Eastern:20091117T132500 DTSTAMP:20091211T161549 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10516 UID:http://www.web2expo.com/ny--s2009-11-17-13:25--10516 SUMMARY:A Conversation with Jay Adelson and Kevin Rose DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Jay Adels on (Digg), Kevin Rose (Digg). Brady Forrest in conversation with Jay Ade lson and Kevin Rose from Digg. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T140000 DTSTART;TZID=US/Eastern:20091117T135000 DTSTAMP:20091211T173908 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10507 UID:http://www.web2expo.com/ny--s2009-11-17-13:50--10507 SUMMARY:The Serendipity Engine DESCRIPTION:Presented by Chris Brogan (New Marketing Labs). How pathmake rs challenge existing structure through the use of flexible networks and social weaving. Or, what to *really* do with Twitter, LinkedIn, and yo ur blog. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T142500 DTSTART;TZID=US/Eastern:20091117T140000 DTSTAMP:20091203T180208 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10592 UID:http://www.web2expo.com/ny--s2009-11-17-14:00--10592 SUMMARY:A Conversation with Caterina Fake DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Caterina Fa ke (Hunch). Jen Pahlka in conversation with Caterina Fake of Hunch. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T144500 DTSTART;TZID=US/Eastern:20091117T142500 DTSTAMP:20091130T183800 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10509 UID:http://www.web2expo.com/ny--s2009-11-17-14:25--10509 SUMMARY:Streams of Content, Limited Attention: The Flow of Information t hrough Social Media DESCRIPTION:Presented by danah boyd (Microsoft Research). Networked soci al media provide infrastructure that allows information to flow far an d wide. Politicians, celebrities, and corporations are jumping in wit h the hopes that they can get their message out. Sometimes messages do get widespread attention, but people complain that these are the "wro ng" messages - the inaccurate, the humiliating, the saccharine. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T160500 DTSTART;TZID=US/Eastern:20091117T151500 DTSTAMP:20091223T043321 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9862 UID:http://www.web2expo.com/ny--s2009-11-17-15:15--9862 SUMMARY:Bootstrap Usability: Enhancing Your Product on a Shoestring Budg et DESCRIPTION:Presented by Sarah Kling (UEVision). Need to enhance your pr oduct but belt-tightening has made your budget uncomfortable? The econom ic downturn has affected everyone, and as companies compete for smaller pools of dollars, the need to be the very best and attract customers bec omes even stronger. This session provides tips and tricks to easily enha nce and improve product usability so you can optimize both your budget a nd your product. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T160500 DTSTART;TZID=US/Eastern:20091117T151500 DTSTAMP:20091123T183356 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9321 UID:http://www.web2expo.com/ny--s2009-11-17-15:15--9321 SUMMARY:They Shall Know Us By Our Dialtone DESCRIPTION:Presented by Chris Brogan (New Marketing Labs). Presence man agement: the use of various social and mobile tools to maintain an onlin e presence, is the new phone. If you haven't prepared for this next wave of business interaction, you're missing out on opportunities. The socia l phone is ringing. Will you answer? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T160500 DTSTART;TZID=US/Eastern:20091117T151500 DTSTAMP:20091120T055400 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9049 UID:http://www.web2expo.com/ny--s2009-11-17-15:15--9049 SUMMARY:Implementing Privacy: OAuth & Token Madness DESCRIPTION:Presented by Evan 'Rabble' Henshaw-Plath (entp.com), Blaine Cook (BT). Ever cringe when you're asked to enter your email address and password to a third party service? This talk will cover how to build an d consume services which protect users privacy with OAuth and other tech niques. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T160500 DTSTART;TZID=US/Eastern:20091117T151500 DTSTAMP:20091211T020957 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9797 UID:http://www.web2expo.com/ny--s2009-11-17-15:15--9797 SUMMARY:Enterprise Mashing. Balancing Risks and Reward DESCRIPTION:Presented by Oren Michels (Mashery), Drew Bartkiewicz (The H artford). Companies from Amazon to Twitter to Facebook are opening their API's to mash valuable content, data, and web applications with their p artners and customers. While balancing the risks of data privacy and in tellectual property loss, API management is moving into the spotlight fo r both IT compliance and information governance. Open Api's are rapidly becoming the lubricant of a Newly Mashed Order. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T160500 DTSTART;TZID=US/Eastern:20091117T151500 DTSTAMP:20091125T144051 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10053 UID:http://www.web2expo.com/ny--s2009-11-17-15:15--10053 SUMMARY: Letting the Inmates Run the Asylum: LOLs, FAILs and User-Driven Content DESCRIPTION:Presented by Scott Porad (Pet Holdings, Inc). The team behin d the hugely popular I Can Has Cheezburger and Failblog created the web' s leading network of humor web sites by putting the power in the hands o f their users. The result is a user-driven content model that is disrup ting traditional media business models, yet producing better content, ha ppier users, and lower costs. Learn by example how it's done, best prac tices, and pitfalls. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T171000 DTSTART;TZID=US/Eastern:20091117T162000 DTSTAMP:20091211T173949 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9046 UID:http://www.web2expo.com/ny--s2009-11-17-16:20--9046 SUMMARY:Designing the Experience Curve DESCRIPTION:Presented by Andy Budd (Clearleft Ltd). These days people ex pect more from a website than a handy set of tools and a pretty interfac e — they want an experience. In this session Andy Budd will look at the 7 key factors that go into designing the perfect customer experience, fr om initial first impressions, through to game like interactions and imme rsive experiences. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T171000 DTSTART;TZID=US/Eastern:20091117T162000 DTSTAMP:20091202T164433 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10035 UID:http://www.web2expo.com/ny--s2009-11-17-16:20--10035 SUMMARY:Advertising Strategies in Social Media: Adapt or Die DESCRIPTION:Presented by Marissa Louie (AD-Village), Tom Bedecarre (AKQA ), Steve Hall (Adrants), Rob Beeler (AdMonsters), Alisa Leonard-Hansen ( iCrossing). Due to declining advertising budgets, low user engagement an d click-through rates, and an oversupply of ad inventory, social media w ebsites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T171000 DTSTART;TZID=US/Eastern:20091117T162000 DTSTAMP:20091203T132118 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9835 UID:http://www.web2expo.com/ny--s2009-11-17-16:20--9835 SUMMARY:Developing Ajax Applications with the jQuery JavaScript Library DESCRIPTION:Presented by Marty Hall (coreservlets.com). jQuery is now th e single most popular JavaScript library for building Ajax applications, having recently supplanted Prototype as the dominant toolkit. This tuto rial gives a practical, hands-on introduction to programming in jQuery, preparing developers to return to their companies and immediately start building jQuery-based applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T171000 DTSTART;TZID=US/Eastern:20091117T162000 DTSTAMP:20091123T023658 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9433 UID:http://www.web2expo.com/ny--s2009-11-17-16:20--9433 SUMMARY:What Happens Next? Opportunities That Come With the Revival of M ajor Industries DESCRIPTION:Presented by Jeff Jarvis (Buzzmachine.com). Jeff is writing another book and by the Fall he would like to discuss: What comes after the utter destruction of major industries - opportunities and potential . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T171000 DTSTART;TZID=US/Eastern:20091117T162000 DTSTAMP:20091211T180727 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10793 UID:http://www.web2expo.com/ny--s2009-11-17-16:20--10793 SUMMARY:The Lean Startup: a Disciplined Approach to Imagining, Designing , and Building New Products DESCRIPTION:Presented by Eric Ries (Lessons Learned). High-tech product development projects are notoriously difficult to manage. Many fail outr ight. Even when the product work as specified, far too often there are n o customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to im agining, designing, and building new products. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T230000 DTSTART;TZID=US/Eastern:20091117T190000 DTSTAMP:20091122T012155 LOCATION:Westin NY at Times Square URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10893 UID:http://www.web2expo.com/ny--s2009-11-17-19:00--10893 SUMMARY:Birds of a Feather Sessions (BoFs) DESCRIPTION:Birds of a Feather (BoF) sessions provide face to face expos ure to those interested in the same projects and concepts. BoFs can be o rganized for individual projects or broader topics, but they are entirel y up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T201500 DTSTART;TZID=US/Eastern:20091117T190000 DTSTAMP:20091120T025238 LOCATION:Plymouth URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10876 UID:http://www.web2expo.com/ny--s2009-11-17-19:00--10876 SUMMARY:Peek Into a Secret Society of Entrepreneurs DESCRIPTION:Asse9 is pronounced asinine. We think it's dumb if you don't 100% of You Inc. This networking session is for entrepreneurial duckies that took the first step (or are thinking of taking that first step) My mentors book, "What They Don't Teach You at Harvard Business School", i s about hacking entrepreneurship, reading peeps and sales. Copies at Ama zon sell for $0.01. Twitter search: "#asse9" END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T200000 DTSTART;TZID=US/Eastern:20091117T190000 DTSTAMP:20091013T214259 LOCATION:Minskoff URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10952 UID:http://www.web2expo.com/ny--s2009-11-17-19:00--10952 SUMMARY:Distributing *.ware for Fun and Profit DESCRIPTION:Are you a publisher or distributor of freeware, trialware, o r shareware that needs monetization? Do you have software that already monetizes but needs distribution? Come meet with each other and get to know application providers looking for the same thing. At the same tim e, Josh and Kristin from W3i would like to help you connect people to ap plications and share our process and listen to you. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T200000 DTSTART;TZID=US/Eastern:20091117T190000 DTSTAMP:20091202T164459 LOCATION:Nederlander URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10991 UID:http://www.web2expo.com/ny--s2009-11-17-19:00--10991 SUMMARY:Kids on the Web, Safety and Business: Bridging the Gaps with myp age.it DESCRIPTION:mypage.it: extraordinary web for kids. The excellence and cr eativity of made-in-Italy applied to web 2.0 for kids. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T200000 DTSTART;TZID=US/Eastern:20091117T190000 DTSTAMP:20091030T014432 LOCATION:New Amsterdam URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11197 UID:http://www.web2expo.com/ny--s2009-11-17-19:00--11197 SUMMARY:Taking Root Safely and Efficiently in NYC -- The Business Incuba tor Option DESCRIPTION:Offered by TRIANA LABS, a Tribeca-based business incubator m ade for existing companies based outside the East Coast and abroad. Sele cted members gain turnkey access to a NYC office & ecosystem (functional team, panel of experts, senior advisory board, growing network of angel s and investors, great member companies for synergies and mutual mentori ng). We ARE here to help you:) END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T210000 DTSTART;TZID=US/Eastern:20091117T200000 DTSTAMP:20091112T200418 LOCATION:Minskoff URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11259 UID:http://www.web2expo.com/ny--s2009-11-17-20:00--11259 SUMMARY:Protecting Your Website from SQL Injection DESCRIPTION:The dangers of SQL injection, and how to defend your website . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T210000 DTSTART;TZID=US/Eastern:20091117T200000 DTSTAMP:20091106T220549 LOCATION:Nederlander URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11318 UID:http://www.web2expo.com/ny--s2009-11-17-20:00--11318 SUMMARY:XML Architectures for Web 2.0 DESCRIPTION:This session will showcase XQuery as a development language for Web applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T210000 DTSTART;TZID=US/Eastern:20091117T200000 DTSTAMP:20091114T160526 LOCATION:New Amsterdam URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11352 UID:http://www.web2expo.com/ny--s2009-11-17-20:00--11352 SUMMARY:Doing More with Less by Design; Culture + Creativity + Collabora tion + Community = Commerce DESCRIPTION:Explore what is needed to serve and bridge a gaping ( and po tentially lucrative) digital divide, getting technology into the hands o f non traditional audiences! Understanding that, Culture + Creativity + Collaboration + Community = Commerce. Design your products to identify, reach develop and support untapped audiences! All while designing projec ts that do more with less resources! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091117T210000 DTSTART;TZID=US/Eastern:20091117T201500 DTSTAMP:20091120T025307 LOCATION:Plymouth URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10936 UID:http://www.web2expo.com/ny--s2009-11-17-20:15--10936 SUMMARY:Entrepreneurs: Three VC Experts to Learn From DESCRIPTION:This session is for anyone interested in getting the inside scoop about venture capital. This workshop addresses whether you should take money, how to get a meeting, what VCs are looking for, getting a VC to hustle for you before the meeting and more. Most of these views are edgy and the speakers are risking their reputation to mentor you. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T095000 DTSTART;TZID=US/Eastern:20091118T090000 DTSTAMP:20091211T174658 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9903 UID:http://www.web2expo.com/ny--s2009-11-18-09:00--9903 SUMMARY:The Human Interface (or: Products are People, Too!) DESCRIPTION:Presented by Christopher Fahey (Behavior Design). More and m ore, users are interacting with web sites and software on a conversation al, physical, and emotional level -- just like we've always interacted w ith other people. UX designers, then, must stop thinking about interface s as dumb control panels and begin imagining them (literally!) as human beings. This talk will discuss past, present, and future ways of humaniz ing the user experience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T095000 DTSTART;TZID=US/Eastern:20091118T090000 DTSTAMP:20091123T204010 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9556 UID:http://www.web2expo.com/ny--s2009-11-18-09:00--9556 SUMMARY:Social Media Protocols: What You Need to Know BEFORE Your Team S tarts Posting, Tweeting and Commenting DESCRIPTION:Presented by Veronica Fielding (Digital Brand Expressions). The social media landscape is full of both opportunities and pitfalls. V eronica Fielding will discuss strategies to have in place before your sa les team, customer service reps or marketing managers start communicatin g in the social media environment on behalf of your brand. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T095000 DTSTART;TZID=US/Eastern:20091118T090000 DTSTAMP:20091120T044528 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9460 UID:http://www.web2expo.com/ny--s2009-11-18-09:00--9460 SUMMARY:Machine Learning Your Customers DESCRIPTION:Presented by Tony Jebara (Sense Networks Inc.). Thanks to an entire planet of data-generating users, machine learning is becoming a common tool for services. Tony Jebara is the Chief Scientist of Sense Ne tworks, a company whose business model depends on making "sense" of a co nstant stream of cellphone data to predict consumer activity. This talk will survey the uses of machine learning and how to get started. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T095000 DTSTART;TZID=US/Eastern:20091118T090000 DTSTAMP:20091203T182149 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9870 UID:http://www.web2expo.com/ny--s2009-11-18-09:00--9870 SUMMARY:Web 2.0 Goes to Work: How Two Media Companies Implemented Busine ss Social Software DESCRIPTION:Presented by Ross Mayfield (Socialtext), Dave Burke (The Was hington Post), Patrick Durando (McGraw Hill). Organizations shape societ y more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. This p anel will present strong case studies where successful social software i mplementations exist, showing how these examples provide a beacon of und erstanding for companies attempting to implement Web 2.0 technologies. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T095000 DTSTART;TZID=US/Eastern:20091118T090000 DTSTAMP:20091223T043350 LOCATION:1A05 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11187 UID:http://www.web2expo.com/ny--s2009-11-18-09:00--11187 SUMMARY:Creating tomorrow’s User Experience for Mobile Phones DESCRIPTION:Presented by Christopher David (Sony Ericsson), Kichiro Kuro zumi (Sony Ericsson). In the session, Sony Ericsson will address these i ssues and the opening up of mobile development which will benefit the co nsumers as well as web and mobile developers and UI designers. Today’s m obile phones are evolving fast to keep up with the consumer requirements . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T095000 DTSTART;TZID=US/Eastern:20091118T090000 DTSTAMP:20091119T062718 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10895 UID:http://www.web2expo.com/ny--s2009-11-18-09:00--10895 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T103000 DTSTART;TZID=US/Eastern:20091118T093000 DTSTAMP:20091211T021006 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10828 UID:http://www.web2expo.com/ny--s2009-11-18-09:30--10828 SUMMARY:Launch Pad DESCRIPTION:We'll choose five companies to present their new company or product on stage at Web 2.0 Expo New York. Each will have five minutes t o present and will receive real-time feedback from a panel of industry e xperts and the audience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T105500 DTSTART;TZID=US/Eastern:20091118T100500 DTSTAMP:20100107T010518 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10042 UID:http://www.web2expo.com/ny--s2009-11-18-10:05--10042 SUMMARY:Sketchboards & Prototyping—Method for Rapid Design DESCRIPTION:Presented by Todd Zaki Warfel (Messagefirst). Every design p roblem has a number of viable solutions. So, how do you know you’ve chos en the right one? Far too often, we as designers, get stuck on our first design concept and don’t explore multiple solutions. What if you could explore multiple design options quickly and easily? What if you could fi nd a way to test your designs without a lengthy usability test? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T105500 DTSTART;TZID=US/Eastern:20091118T100500 DTSTAMP:20091124T155334 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9284 UID:http://www.web2expo.com/ny--s2009-11-18-10:05--9284 SUMMARY:Social Business Design: It's Clobberin' Time DESCRIPTION:Presented by David Armano (Dachis Group), Jeff Dachis (Dachi s Group). Social Business Design is the intentional creation of a dynami c business culture that empowers all of its constituents to better excha nge value. This presentation will define and break down key elements of "social business" from distinct vantage points delivered by four well kn own practitioners in the industry. From analysis of industry trends, to in depth case studies and measurement. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T105500 DTSTART;TZID=US/Eastern:20091118T100500 DTSTAMP:20100216T175727 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10540 UID:http://www.web2expo.com/ny--s2009-11-18-10:05--10540 SUMMARY:Scalable CSS for Developers DESCRIPTION:Presented by Nicole Sullivan (Consultant). CSS is a frustrat ion point for developers and engineers and a stumbling block for startup s. Less is more in CSS, but less is hard to achieve. Learn how to write CSS that scales to thousands of pages or millions of users and results i n leaner code, which is easier to both write and maintain. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T105500 DTSTART;TZID=US/Eastern:20091118T100500 DTSTAMP:20091203T132503 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10489 UID:http://www.web2expo.com/ny--s2009-11-18-10:05--10489 SUMMARY:Being Social In the Enterprise: Learnings for SharePoint 2010 DESCRIPTION:Presented by Alina Fu (Microsoft Corp.), Tanuj Bansal (Micro soft Corporation). It's becoming general knowledge that being active in a social network can help you create richer content, garner broader feed back, help people find your work and extend your social reach and influe nce. But how do these actions help enterprises be more productive and in novative? In this session we'll reveal how user data and feedback have c hanged enterprise software including SharePoint 2010. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T105500 DTSTART;TZID=US/Eastern:20091118T100500 DTSTAMP:20100228T025000 LOCATION:1A01 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10924 UID:http://www.web2expo.com/ny--s2009-11-18-10:05--10924 SUMMARY:Cloud Computing with Windows Azure Using Your Preferred Technolo gy DESCRIPTION:Presented by Sumit Chawla (Microsoft), Tim Wise (Domino's Pi zza LLC). Rather than being forced to use some language or framework you don’t need otherwise, why not just keep using the ones you are familiar with now ? In this session, we will step thru a series of demonstratio ns where non-Microsoft open source programming technologies (like Php or Java) and tools are used natively to create cloud computing solutions w ith the Azure Services platform. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T105500 DTSTART;TZID=US/Eastern:20091118T100500 DTSTAMP:20091214T161858 LOCATION:1A05 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11238 UID:http://www.web2expo.com/ny--s2009-11-18-10:05--11238 SUMMARY:The Elephant in the Room: Social Media ROI DESCRIPTION:Presented by Mike Lewis (Awareness). Walk through real-world examples of how to track a social media ROI and simplify metrics. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T105500 DTSTART;TZID=US/Eastern:20091118T100500 DTSTAMP:20090929T204639 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10897 UID:http://www.web2expo.com/ny--s2009-11-18-10:05--10897 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T173000 DTSTART;TZID=US/Eastern:20091118T110000 DTSTAMP:20091122T012211 LOCATION:Expo Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10496 UID:http://www.web2expo.com/ny--s2009-11-18-11:00--10496 SUMMARY:Expo Hall Open DESCRIPTION:Come visit the Web 2.0 Expo New York expo hall filled with e xhibitors showcasing all things Web 2.0—tools, technologies, services, i nfrastructures, and more! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T120000 DTSTART;TZID=US/Eastern:20091118T111000 DTSTAMP:20091214T140023 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10002 UID:http://www.web2expo.com/ny--s2009-11-18-11:10--10002 SUMMARY:CSS3 for Working Web Designers DESCRIPTION:Presented by Håkon Wium Lie (Opera Software). So you want to learn more about CSS3? Who better to talk to than the co-creator and sp ec editor? Håkon Wium Lie shares what parts of CSS3 developers and desig ners can expect to implement today and what they will be able to do in t he future. This session is for everyone who wants to push the limits of what they can do with CSS. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T120000 DTSTART;TZID=US/Eastern:20091118T111000 DTSTAMP:20091211T174757 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9742 UID:http://www.web2expo.com/ny--s2009-11-18-11:10--9742 SUMMARY:Building Across the Social Web: The Implications of Facebook Con nect, Google OpenSocial and Other Social Web Technologies on Social Medi a Content Strategy DESCRIPTION:Presented by Michael Lazerow (Buddy Media). The "walled gard ens" on the web are coming down, one by one. People can now connect with your brand via one "profile" across platforms and share their experienc es with their social graph in real time. A person on Facebook plays a ga me against a person on their iPhone. What does that mean for marketers l ooking to strategically develop or expand their body of social media con tent? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T120000 DTSTART;TZID=US/Eastern:20091118T111000 DTSTAMP:20091211T021014 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9701 UID:http://www.web2expo.com/ny--s2009-11-18-11:10--9701 SUMMARY:Freeing and Visualizing Financial Data DESCRIPTION:Presented by Toby Segaran (Metaweb), Jesper Andersen (Freeri sk.org). The SECs new XBRL format combined with community efforts will s oon provide enough free financial data that hackers will be able to crea te interactions with data. We'll cover sources and ways that developers can use machine learning and visualization to explore financial data in novel ways, using techniques like multidimensional scaling, network visu alization and variations on traditional charts. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T120000 DTSTART;TZID=US/Eastern:20091118T111000 DTSTAMP:20091130T204706 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9249 UID:http://www.web2expo.com/ny--s2009-11-18-11:10--9249 SUMMARY:Business and Community in the Facebook Era: Preparing for a New Kind of Customer Relationship DESCRIPTION:Presented by Clara Shih (The Facebook Era). This session exp lores how real companies are successfully tapping the rich data and comm unication media on services like Facebook and Twitter to bootstrap brand conversations, virally reach new audiences, and transform existing cust omers into a loyal sales force. Hear how transitive trust, hypertargetin g, and fringe-relationship “options” are rewriting the rules, and how to best prepare. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T120000 DTSTART;TZID=US/Eastern:20091118T111000 DTSTAMP:20091203T132129 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9864 UID:http://www.web2expo.com/ny--s2009-11-18-11:10--9864 SUMMARY:Java in Web 2.0 DESCRIPTION:Presented by Alexis Roos (Sun microsystems). This session ex plains how Java can be used to develop Web 2.0 services blending RIA, we b and communications. Technologies running on the Java Platform are firs t introduced and then demonstrated through the creation of services from scratch using open source Java Software including Java SE, Netbeans, Ja va EE RI and MySQL. These services will mashup existing SaaS including T witter, Google and Yahoo END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T120000 DTSTART;TZID=US/Eastern:20091118T111000 DTSTAMP:20091119T181422 LOCATION:1A01 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11185 UID:http://www.web2expo.com/ny--s2009-11-18-11:10--11185 SUMMARY:Connecting The Dots: Designing the Right Experience For the Righ t Person on the Right Device DESCRIPTION:Presented by Dave Wolf (Cynergy). For years we architected s oftware as a highly scalable distributed model. We moved the right parts of the architecture to the right parts of our network and onto the righ t kinds of hardware. Yet we never did this with arguably the most impor tant part of software, the user experience. We expected a mobile execut ive to work through the same experience as a school kid or an at home mo m. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T120000 DTSTART;TZID=US/Eastern:20091118T111000 DTSTAMP:20091214T161730 LOCATION:1A05 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10928 UID:http://www.web2expo.com/ny--s2009-11-18-11:10--10928 SUMMARY:Amplify Your ROI – Getting things done quickly and Economically with Enterprise Mashups DESCRIPTION:Presented by Nicole Carrier (IBM). If you think mashups are just a cool technology for the consumer web, you might be missing out on a real opportunity to lower development costs and reduce IT backlog. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T120000 DTSTART;TZID=US/Eastern:20091118T111000 DTSTAMP:20090929T204717 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10898 UID:http://www.web2expo.com/ny--s2009-11-18-11:10--10898 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T132000 DTSTART;TZID=US/Eastern:20091118T123000 DTSTAMP:20091122T012339 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10899 UID:http://www.web2expo.com/ny--s2009-11-18-12:30--10899 SUMMARY:Web2Open Session (bring your lunch) DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T133500 DTSTART;TZID=US/Eastern:20091118T133000 DTSTAMP:20090922T165837 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10853 UID:http://www.web2expo.com/ny--s2009-11-18-13:30--10853 SUMMARY:Welcome DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre st (O'Reilly Media, Inc.). Opening remarks by the Web 2.0 Expo NY progra m chairs Jen Pahlka and Brady Forrest. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T135000 DTSTART;TZID=US/Eastern:20091118T133500 DTSTAMP:20091211T174828 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10517 UID:http://www.web2expo.com/ny--s2009-11-18-13:35--10517 SUMMARY:There's a #Hashtag for That DESCRIPTION:Presented by Baratunde Thurston. Keynote by Baratunde Thurst on, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics , Web Editor, The Onion and Host, Popular Science's Future Of. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T140500 DTSTART;TZID=US/Eastern:20091118T135000 DTSTAMP:20091130T204858 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10505 UID:http://www.web2expo.com/ny--s2009-11-18-13:50--10505 SUMMARY:Radical Abundance: How We Get Past "Free" and Learn to Exchange Value Again DESCRIPTION:Presented by Douglas Rushkoff (Author, "Life Inc."). Keynote given by Douglas Rushkoff, author of Life, Inc. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T142000 DTSTART;TZID=US/Eastern:20091118T140500 DTSTAMP:20091201T011422 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11112 UID:http://www.web2expo.com/ny--s2009-11-18-14:05--11112 SUMMARY:Making Sense of Google Wave DESCRIPTION:Presented by Gina Trapani (The Complete Guide to Google Wave ). Google Wave is one of the most ambitious product launches of 2009. It 's also the one most likely to make you say, "I don't get it." Wave's hy ped elevator pitch is that it reinvents email for the modern web, but th at's an oversimplification. Wave combines document collaboration and ins tant messaging into a single workspace, whose live moving cursors and no n-linear nature can melt brains. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T143500 DTSTART;TZID=US/Eastern:20091118T142000 DTSTAMP:20091123T230152 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10504 UID:http://www.web2expo.com/ny--s2009-11-18-14:20--10504 SUMMARY:Listening to the Experts DESCRIPTION:Presented by Anil Dash (Expert Labs). Keynote by Anil Dash. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T144500 DTSTART;TZID=US/Eastern:20091118T143500 DTSTAMP:20091120T055427 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11319 UID:http://www.web2expo.com/ny--s2009-11-18-14:35--11319 SUMMARY:A Conversation about the Realtime Web DESCRIPTION:Presented by Sarah Milstein (TechWeb), John Borthwick (betaw orks). Brady Forrest in conversation with John Borthwick of betaworks. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T150000 DTSTART;TZID=US/Eastern:20091118T144500 DTSTAMP:20091123T204036 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10851 UID:http://www.web2expo.com/ny--s2009-11-18-14:45--10851 SUMMARY:Confessions of a Public Speaker DESCRIPTION:Presented by Scott Berkun (Berkun Consulting). What do story telling, twitter, social media, public speaking, your hidden desires, Co ol Hand Luke and big events like Web 2.0 Expo have in common? Bestsellin g author Scott Berkun will share some provocative and inspiring secrets that connect all these disparate ideas, and more, together, pulled from his new book, Confessions of a Public Speaker. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T162000 DTSTART;TZID=US/Eastern:20091118T153000 DTSTAMP:20091203T182239 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9178 UID:http://www.web2expo.com/ny--s2009-11-18-15:30--9178 SUMMARY:Sparking a Crush: Attracting and Retaining New Users DESCRIPTION:Presented by Alexa Andrzejewski (Adaptive Path). Getting peo ple to fall in love with your site is never easy. Fortunately, you don't have to sit back and hope for passionate users to come along. There are steps you can take to make yourself more "crush-worthy." You'll leave t his session equipped with practical tools, patterns and relationship adv ice for diagnosing and addressing attraction issues. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T162000 DTSTART;TZID=US/Eastern:20091118T153000 DTSTAMP:20091120T044908 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11100 UID:http://www.web2expo.com/ny--s2009-11-18-15:30--11100 SUMMARY:On Security, Identity & Liability in Social Media DESCRIPTION:Presented by Sean Power (Watching Websites), Jeffrey Neu (J. C. Neu and Associates), Chris Brogan (New Marketing Labs), Shwen Gwee ( Vertex Pharmaceuticals), Liz Mair (Hynes Communications). Social media a dvocates encourage us to be transparent and accessible online. As compa nies, we rush to join our competitors on social media platforms. But wh at happens when our employees' personal profiles become stronger brand p resences than our own corporate ones, and who owns it? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T162000 DTSTART;TZID=US/Eastern:20091118T153000 DTSTAMP:20091203T132133 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10944 UID:http://www.web2expo.com/ny--s2009-11-18-15:30--10944 SUMMARY:PubSubHubbub: Scaling Real-time RSS for the Decentralized Web DESCRIPTION:Presented by Brett Slatkin (Google Inc.). The PubSubHubbub p rotocol enables existing RSS and Atom feeds to become real-time streams. It levels the playing field by decentralizing control of real-time cont ent on the web. No company owns the protocol and anyone may participate- - the key attributes that have built the web into what it is today. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T162000 DTSTART;TZID=US/Eastern:20091118T153000 DTSTAMP:20100113T153103 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10408 UID:http://www.web2expo.com/ny--s2009-11-18-15:30--10408 SUMMARY:Effective Twitter for Business DESCRIPTION:Presented by Sarah Milstein (TechWeb). Twitter is a great wa y for small companies and big brands alike to connect with customers. Th is session will look not only at businesses that are using Twitter for e ffective customer-facing communication, but also at companies that are i ntegrating their products with Twitter. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T162000 DTSTART;TZID=US/Eastern:20091118T153000 DTSTAMP:20091119T160637 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9082 UID:http://www.web2expo.com/ny--s2009-11-18-15:30--9082 SUMMARY:Building Enterprise Mashups DESCRIPTION:Presented by Michael Ogrinz (Mashup Patterns), Olivier Poupe ney (DreamFace Interactive), Oliver Piccioto (Convertigo). Mashup Patter ns author and principal architect of Bank of America Mike Ogrinz builds live examples of enterprise-based mashups that will show how this techno logy allows IT teams (and end-users!) to build new solutions and tackle problems previously dismissed as impossible. All using less resources th an traditional development techniques. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T162000 DTSTART;TZID=US/Eastern:20091118T153000 DTSTAMP:20091122T012357 LOCATION:1A01 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11000 UID:http://www.web2expo.com/ny--s2009-11-18-15:30--11000 SUMMARY:Social Software – Creating Value Today and Establishing Opportun ity Tomorrow DESCRIPTION:Presented by Jeff Schick (IBM). Social software isn't just f or college kids anymore. Connecting communities of business people - co lleagues, customers, and business partners - has emerged as a key way to drive innovation, become more competitive, and work smarter. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T162000 DTSTART;TZID=US/Eastern:20091118T153000 DTSTAMP:20091119T185046 LOCATION:1A05 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11358 UID:http://www.web2expo.com/ny--s2009-11-18-15:30--11358 SUMMARY:Wolfram|Alpha Inside - Exploring and Building Knowledge Applicat ions DESCRIPTION:Presented by Schoeller Porter (Wolfram Alpha LLC). Wolfram|A lpha is a platform for democratizing access to information, enabling the discovery of insight and knowledge from the financial markets to the lo cations of stars over Timbuktu. Explore the breadth and depth of Wolfram |Alpha and see how the Wolfram|Alpha API can enrich your web, mobile, an d desktop applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T162000 DTSTART;TZID=US/Eastern:20091118T153000 DTSTAMP:20091119T062728 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10900 UID:http://www.web2expo.com/ny--s2009-11-18-15:30--10900 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T180000 DTSTART;TZID=US/Eastern:20091118T163000 DTSTAMP:20091123T230211 LOCATION:Expo Hall 3B URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10495 UID:http://www.web2expo.com/ny--s2009-11-18-16:30--10495 SUMMARY:Booth Crawl DESCRIPTION:Quench your thirst with vendor-hosted libations and snacks w hile you check out all the cool stuff on the expo show floor. This event is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T230000 DTSTART;TZID=US/Eastern:20091118T190000 DTSTAMP:20091122T012401 LOCATION:Westin NY at Times Square URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10894 UID:http://www.web2expo.com/ny--s2009-11-18-19:00--10894 SUMMARY:Birds of a Feather Sessions (BoFs) DESCRIPTION:Birds of a Feather (BoF) sessions provide face to face expos ure to those interested in the same projects and concepts. BoFs can be o rganized for individual projects or broader topics, but they are entirel y up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T210000 DTSTART;TZID=US/Eastern:20091118T190000 DTSTAMP:20091108T003155 LOCATION:Plymouth URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10969 UID:http://www.web2expo.com/ny--s2009-11-18-19:00--10969 SUMMARY:100 Alternative Search Engines in 100 Minutes! DESCRIPTION:Charles Knight, editor of the blog AltSearchEngines and crea tor of The Top 100 Alternative Search Engines list, will present his cur rent Top 100 search engines in 100 minutes. AltSearchEngines launched w ith a base of 1,000 search engines and has published almost 4,000 posts since then! Come and see the 100 most creative and innovative search en gines in the world in this rapid fire presentation. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T200000 DTSTART;TZID=US/Eastern:20091118T190000 DTSTAMP:20091028T215641 LOCATION:Minskoff URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10948 UID:http://www.web2expo.com/ny--s2009-11-18-19:00--10948 SUMMARY:Thinking "Out of the Box" with Web 2.0 Hardware Interfaces DESCRIPTION:The future generations of web2.0 applications will include r eaching “out of the box” to interface with external processes. By bridg ing the gap between the computer, and hardware external to the computer we can enjoy a synergistic level of invention based technology. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T200000 DTSTART;TZID=US/Eastern:20091118T190000 DTSTAMP:20091119T125849 LOCATION:Nederlander URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10973 UID:http://www.web2expo.com/ny--s2009-11-18-19:00--10973 SUMMARY:Dealing with Security and Privacy DESCRIPTION:Web 2.0 and social media companies continuously struggle wit h balancing moving fast and innovating with more mundane concerns around security and privacy. Let's get together and discuss ways that small g roups can still build innovative solutions and systems without creating a huge security mess to deal with later. Please bring your war stories to share, especially the ones without happy endings. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T210000 DTSTART;TZID=US/Eastern:20091118T200000 DTSTAMP:20091109T185453 LOCATION:Nederlander URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11338 UID:http://www.web2expo.com/ny--s2009-11-18-20:00--11338 SUMMARY:Web 2.0 - Faster and Easier with NOLOH DESCRIPTION:This session will show you how to create your Web 2.0 apps f aster and easier using NOLOH. NOLOH (Not One Line of HTML) allows you to develop your applications in a single language without having to worry about the usual problems that distract you from your core application. N OLOH takes care of the plumbing so you can spend more time on your busin ess. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091118T210000 DTSTART;TZID=US/Eastern:20091118T200000 DTSTAMP:20091114T154933 LOCATION:New Amsterdam URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11371 UID:http://www.web2expo.com/ny--s2009-11-18-20:00--11371 SUMMARY:Digital Ethnography: New Ways of Knowing Ourselves and Our Cultu re DESCRIPTION:It’s about human behavior, not technology. Our devices shoul d be the means—empowering our connections with each other—not an end in themselves. We understand ourselves through our relations with others, r elations that are mediated by technology. What can we learn about oursel ves and our customers from studying the patterns of behavior on social m edia sites? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T090500 DTSTART;TZID=US/Eastern:20091119T090000 DTSTAMP:20090922T165826 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10852 UID:http://www.web2expo.com/ny--s2009-11-19-09:00--10852 SUMMARY:Welcome DESCRIPTION:Presented by Sarah Milstein (TechWeb), Brady Forrest (O'Reil ly Media, Inc.). Opening remarks by the Web 2.0 Expo NY program chairs J en Pahlka and Brady Forrest. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T091500 DTSTART;TZID=US/Eastern:20091119T090500 DTSTAMP:20091211T174907 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10506 UID:http://www.web2expo.com/ny--s2009-11-19-09:05--10506 SUMMARY:How to Tummel: Conversational Mechanics DESCRIPTION:Presented by Heather Gold (the Heather Gold Show). Keynote g iven by Heather Gold. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T095000 DTSTART;TZID=US/Eastern:20091119T091500 DTSTAMP:20091211T175004 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10850 UID:http://www.web2expo.com/ny--s2009-11-19-09:15--10850 SUMMARY:A Conversation with Beth Noveck DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.), Beth Novec k (Executive Office of the President/OSTP). Tim O'Reilly in conversation with Beth Noveck, United States Deputy Chief Technology Officer for Ope n Government. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T100000 DTSTART;TZID=US/Eastern:20091119T095000 DTSTAMP:20091123T213631 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11589 UID:http://www.web2expo.com/ny--s2009-11-19-09:50--11589 SUMMARY:Turning the Real World into a Game DESCRIPTION:Presented by Dennis Crowley (foursquare). Keynote by Dennis Crowley, foursquare. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T101000 DTSTART;TZID=US/Eastern:20091119T100000 DTSTAMP:20091211T174940 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10628 UID:http://www.web2expo.com/ny--s2009-11-19-10:00--10628 SUMMARY:Publics, Flow, Phatic, Tummeling and Out-groups - New Words You Need to Know to Understand the Web DESCRIPTION:Presented by Kevin Marks (British Telecom (BT)). Keynote giv en by Kevin Marks of British Telecom. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T102000 DTSTART;TZID=US/Eastern:20091119T101000 DTSTAMP:20091123T230228 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10039 UID:http://www.web2expo.com/ny--s2009-11-19-10:10--10039 SUMMARY:What's a Friend Worth? - Knowing Your Social Capital DESCRIPTION:Presented by Ching-Yung Lin (IBM Research). Nine hundred and forty-eight dollars. That's the annual dollar value of each person in y our email contact at work, according to a novel IBM Research study with researchers in MIT Sloan Management School. Those with strong links to a manager produced an average of $588 of revenue per month over the norm. Economists and computer scientists are showing how social network helps you more successful. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T103000 DTSTART;TZID=US/Eastern:20091119T102000 DTSTAMP:20091123T230232 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10920 UID:http://www.web2expo.com/ny--s2009-11-19-10:20--10920 SUMMARY:Cloud Computing Goes From Personal to Business DESCRIPTION:Presented by Yousef Khalidi (Microsoft). We all use cloud co mputing, we just don’t call it that. It is Yahoo mail. Gmail. Hotmail . Facebook. It is in our personal lives in many different ways. But u ntil now it is not really in the business world in a big way. Yousef Kh alidi will share his work to change this. A Distinguished Engineer at M icrosoft will talk of where Microsoft is heading, and how we can harness it in many ways. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T104500 DTSTART;TZID=US/Eastern:20091119T103000 DTSTAMP:20091211T174922 LOCATION:Special Events Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10950 UID:http://www.web2expo.com/ny--s2009-11-19-10:30--10950 SUMMARY:Designing Web 2.0: Here Come The Anthropologists DESCRIPTION:Presented by Gentry Underwood (IDEO). Just as early computer interfaces were complicated and non-intuitive, most Web 2.0 tools today are socially awkward. The added complexity of designing not only for th e human-to-computer interaction but also for human-to-human interaction is a real challenge. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T115000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20091122T013117 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10020 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--10020 SUMMARY:Designing for the Pace of the Web: Fast, Cheap and Barely in Con trol DESCRIPTION:Presented by Rashmi Sinha (SlideShare, Inc.). This talk is m eant for startups that are working on launching a product, for designer s who want to learn to work in a more agile manner, for anyone who wants to learn about moving fast while building great products. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T115000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20091120T195724 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9253 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--9253 SUMMARY:Less of the Internet: Making Sense of Non-users, Ex-users and In termittent Users DESCRIPTION:Presented by Genevieve Bell (Digital Home Group - Intel Corp oration). Recent reports on Internet usage patterns document the presenc e of ex-users, and a persistent population of non-users. This presentat ion draws on recent quantitative studies, ethnographic research and othe r social scientific inquiry to shed light on what motivates people to be come ex-users and what this teaches us about how to make technology comp elling. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T115000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20091119T200207 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11184 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--11184 SUMMARY:Text and Meaning: Understanding Content DESCRIPTION:Presented by Damon Horowitz (Aardvark). What can and should your machine understand about what you are saying? On a typical day, you may browse several web pages, read and write emails, update your Facebo ok status, follow your favorite Twitterers, exchange text messages with friends, and so forth. All of these communications are machine-readable -- and therefore, potentially machine-understandable. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T115000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20091223T190150 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9511 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--9511 SUMMARY:Mobile App Stores: The Developers’ Perspectives DESCRIPTION:Presented by Karl Good (Truphone). Mobile carriers and devic e manufacturers have recently launched app stores or announced plans fo r one. We’ll hear the developers’ perspective on this newly flooding cha nnel. Is it necessary to build an app for each store? What are the pluse s and minuses of each virtual location? How do you price? Does advertisi ng work in mobile apps, and if so, how? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T115000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20091203T182315 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9685 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--9685 SUMMARY:What Open Data Looks Like to the Rest of Us: Examples of Governm ent Data in Use DESCRIPTION:Presented by Allan Holmes (nextgov.com), Eric Gundersen (Dev elopment Seed). More government data is being opened up and made more ac cessible, but what does that really look like? This session will demo an d discuss four examples of government data being used to provide valuabl e information to the public that previously wasn't accessible, including examples that use city government data, data from the U.S. Census Burea u, and GIS data from a UN agency. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T170000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20090727T205806 LOCATION:Expo Hall URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10497 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--10497 SUMMARY:Expo Hall Open DESCRIPTION:Come visit the Web 2.0 Expo New York expo hall filled with e xhibitors showcasing all things Web 2.0—tools, technologies, services, i nfrastructures, and more! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T115000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20091120T015727 LOCATION:1A01 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10957 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--10957 SUMMARY:Interactive Media in ur RIAz with Silverlight and PHP DESCRIPTION:Presented by Peter Laudati (Microsoft Corp). Learn how to b uild an HD video streaming solution with IIS and Silverlight – all tied together neatly with your PHP code. Among the cast of characters you'll find FastCGI, IIS Smooth Streaming, Expression Encoder, DeepZoom and mor e. Come experience how PHP is a first class citizen when playing with Mi crosoft technologies & tools, whether your solution is web or RIA. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T115000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20100205T132155 LOCATION:1A03 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10927 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--10927 SUMMARY:Aligning Social Media Investments with Your Business Strategy DESCRIPTION:Presented by Debra Louison Lavoy (Open Text). Social Media i s increasingly recognized as a valuable tool in developing and executing business strategy across industry types. In this session, you will lear n how to create a social media plan that supports your business strategy and, more importantly, how to build in the right metrics to measure res ults vital for continued upper management support. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T115000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20091005T184417 LOCATION:1A05 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10926 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--10926 SUMMARY:Collaboration in the Cloud - Solutions That Drive Business Forwa rd DESCRIPTION:Presented by Apratim Purakayastha (IBM). Collaboration workl oads are perfectly suited for the cloud - providing solutions that drive effective collaboration and communication. Built on open web 2.0 techn ologies, IBM LotusLive collaboration solutions and social networking ser vices allow businesses to manage projects, securely share information an d communicate - inside and outside your company. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T111000 DTSTART;TZID=US/Eastern:20091119T110000 DTSTAMP:20090929T213609 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10905 UID:http://www.web2expo.com/ny--s2009-11-19-11:00--10905 SUMMARY:Web2Open Grid Sign-up DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T120000 DTSTART;TZID=US/Eastern:20091119T111000 DTSTAMP:20090929T213213 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10901 UID:http://www.web2expo.com/ny--s2009-11-19-11:10--10901 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T131500 DTSTART;TZID=US/Eastern:20091119T122500 DTSTAMP:20090929T213622 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10907 UID:http://www.web2expo.com/ny--s2009-11-19-12:25--10907 SUMMARY:Web2Open Session (bring your lunch) DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T141000 DTSTART;TZID=US/Eastern:20091119T132000 DTSTAMP:20091211T175040 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10638 UID:http://www.web2expo.com/ny--s2009-11-19-13:20--10638 SUMMARY:Social Interaction Design: A Primer DESCRIPTION:Presented by Gentry Underwood (IDEO). Continuing the theme f rom his keynote, Gentry Underwood with explore the design challenges of creating social software. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T141000 DTSTART;TZID=US/Eastern:20091119T132000 DTSTAMP:20091223T043702 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10494 UID:http://www.web2expo.com/ny--s2009-11-19-13:20--10494 SUMMARY:Getting to (Near) Real-time with Your SEO DESCRIPTION:Presented by Stephan Spencer (Covario). Real-time search eng ine optimization is not about trying to rank in what are known as the ni che "real-time search engines" (e.g. Twitter Search, Scoopler, Tweetmeme ), since these engines command such a small silver of the total market s hare for search. Thus, when practicing "real-time" SEO, one's attention must be placed squarely on Google (and secondarily on Yahoo and Bing of course). END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T141000 DTSTART;TZID=US/Eastern:20091119T132000 DTSTAMP:20091203T132139 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9680 UID:http://www.web2expo.com/ny--s2009-11-19-13:20--9680 SUMMARY:Easy Mobile App Development with PhoneGap DESCRIPTION:Presented by Rob Ellis (Nitobi Inc.), Brock Whitten (Nitobi Inc.). Using the PhoneGap open source development framework, web develop ers can create mobile applications with HTML and JavaScript--technologie s they know and love--and still take advantage of geo location, camera, vibration, sound and other native device capabilities. In this session, you'll learn how to use PhoneGap to build mobile apps for iPhone, Androi d and Blackberry. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T141000 DTSTART;TZID=US/Eastern:20091119T132000 DTSTAMP:20091120T194814 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9227 UID:http://www.web2expo.com/ny--s2009-11-19-13:20--9227 SUMMARY:How To Be A Failure...All The Way To Bank! DESCRIPTION:Presented by Ben Huh (I Can Has Cheezburger), Lane Becker (G et Satisfaction), Rashmi Sinha (SlideShare, Inc.), Micah Baldwin (TakeCo mics), Charlie O'Donnell (Path 101). Good entrepreneurs know that the ro ad to success is best paved with epic failures. Myself and other Web 2.0 gurus will share the unique failures and risk we've faced so you don't have to. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T141000 DTSTART;TZID=US/Eastern:20091119T132000 DTSTAMP:20091121T180856 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9979 UID:http://www.web2expo.com/ny--s2009-11-19-13:20--9979 SUMMARY:City of Santa Cruz Offers Blueprint for Solving CA Budget Crisis with Social Media DESCRIPTION:Presented by Allan Holmes (nextgov.com), Peter Koht (City of Santa Cruz). Peter Koht of the City of Santa Cruz will discuss how the City is using social media to engage residents in resolving the City’s b udget crisis. He will provide best practices for other cities looking to use the technology and insights to Web 2.0 vendors on the issues that l ocal governments are dealing with and the technology they need to addres s these issues. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T141000 DTSTART;TZID=US/Eastern:20091119T132000 DTSTAMP:20091214T161804 LOCATION:1A01 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11012 UID:http://www.web2expo.com/ny--s2009-11-19-13:20--11012 SUMMARY:Social Media – Secret Weapon for SEO DESCRIPTION:Presented by Michael Reynolds (SpinWeb), John Limbocker (Lim bo Vision, Inc.), Janine Soika (Verio Inc.). This breakout will focus on how you can leverage Social Media to increase your search engine optimi zation (SEO) programs to attract new customers. You’ll learn what you ne ed to know about search engine technology and social media to maximize y our SEO results. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T141000 DTSTART;TZID=US/Eastern:20091119T132000 DTSTAMP:20091122T013223 LOCATION:1A05 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11013 UID:http://www.web2expo.com/ny--s2009-11-19-13:20--11013 SUMMARY:Using HTML5 Features In Windows Internet Explorer 8 DESCRIPTION:Presented by Pete LePage (Microsoft Corp.). Internet Explore r 8 has support for many HTML5 features, but do you know what they are o r how to use them? We’ll do a quick overview of those features, see how they’re supported and then dive into the code and see real examples of how they work. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T141000 DTSTART;TZID=US/Eastern:20091119T132000 DTSTAMP:20090929T213235 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10903 UID:http://www.web2expo.com/ny--s2009-11-19-13:20--10903 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T151500 DTSTART;TZID=US/Eastern:20091119T142500 DTSTAMP:20091130T225707 LOCATION:1A06 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9916 UID:http://www.web2expo.com/ny--s2009-11-19-14:25--9916 SUMMARY: A Social Software Adoption Program Accelerates the Business Val ue of Web 2.0 DESCRIPTION:Presented by Jeanne Murray (IBM ). The benefits of Web 2.0 a re well documented. Less clear is how to drive adoption once an organiza tion has decided to employ collaborative business practices. Social sof tware adoption is not merely a technology deployment that can be mandate d; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norm s among teams. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T151500 DTSTART;TZID=US/Eastern:20091119T142500 DTSTAMP:20091203T182324 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10028 UID:http://www.web2expo.com/ny--s2009-11-19-14:25--10028 SUMMARY:Innovative Analytics: Quantifying the Business Value of Relation ships on the Social Web DESCRIPTION:Presented by Sanjay Dholakia (Lithium Technologies). Rules o f thumb are no longer enough to align social media efforts to business o bjectives. This session will demonstrate with data the basis for derivin g business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Va lue Index to align social media strategies to company objectives. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T151500 DTSTART;TZID=US/Eastern:20091119T142500 DTSTAMP:20091203T132213 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10341 UID:http://www.web2expo.com/ny--s2009-11-19-14:25--10341 SUMMARY:Improving Front-End Performance in Mature Web Apps DESCRIPTION:Presented by Matt Mullenweg (WordPress / Automattic). The st eps the Open Source project WordPress took to increase its front-end per formance many-fold, what worked and what didn’t. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T151500 DTSTART;TZID=US/Eastern:20091119T142500 DTSTAMP:20091123T165002 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9537 UID:http://www.web2expo.com/ny--s2009-11-19-14:25--9537 SUMMARY:The Cloud's Hidden Lockin: Network Latency DESCRIPTION:Presented by Tom Hughes-Croucher (Yahoo!), Carlos Bueno (Yah oo! Inc.). Cloud computing comes with problems you can't code your way o ut of, such as network latency. The high latency of inter-cloud data exc hange creates a bias towards a single vendor solutions, no matter how op en the standards are. In this talk we explore the "latency trap" and how "cloud peering" can help customers avoid it and help cloud & web servic es evolve in a more flexible, sensible way. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T151500 DTSTART;TZID=US/Eastern:20091119T142500 DTSTAMP:20091123T192144 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9509 UID:http://www.web2expo.com/ny--s2009-11-19-14:25--9509 SUMMARY:Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours DESCRIPTION:Presented by Allan Holmes (nextgov.com), Josh Knauer (Rhiza Labs). In under 48 hours, and working pro bono, Rhiza Labs harnessed cro wds' wisdom and professionals' expertise to create a free portal that tr acks the spread of H1N1 swine flu 5-6 days faster than government source s. Join Rhiza to learn how to implement fast, flexible crowdsourcing tec hnology that makes data accessible to non-experts, scales to unexpected traffic and ensures the validity of data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T151500 DTSTART;TZID=US/Eastern:20091119T142500 DTSTAMP:20091103T214238 LOCATION:1A01 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11217 UID:http://www.web2expo.com/ny--s2009-11-19-14:25--11217 SUMMARY:Hug Your Servers Goodbye DESCRIPTION:Presented by Andy Schroepfer (Rackspace Hosting). Small busi nesses and large organizations alike are wiping out server infrastructur e and going the service route. The trend toward NoMoreServers is gaining momentum. Server huggers should give their servers one last hug because hosting and cloud computing service providers are becoming the largest purchasers of servers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T151500 DTSTART;TZID=US/Eastern:20091119T142500 DTSTAMP:20091122T012436 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10902 UID:http://www.web2expo.com/ny--s2009-11-19-14:25--10902 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T162000 DTSTART;TZID=US/Eastern:20091119T153000 DTSTAMP:20091124T024747 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9657 UID:http://www.web2expo.com/ny--s2009-11-19-15:30--9657 SUMMARY:Marketing via Fan Boys/Fan Girls: Your Customers As Your Brand E vangelists DESCRIPTION:Presented by Lisa Conquergood (Picnik.com), Avner Ronen (Bo xee). In this session, we’ll give examples of companies that utilize wor d of mouth marketing as main touch points with their audiences and techn iques for allowing customers to become brand evangelists successfully. We’ll also go through customer feedback and discuss why engagement at th is level with your customers is key to growing your business – from the startup level to the corporate level. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T162000 DTSTART;TZID=US/Eastern:20091119T153000 DTSTAMP:20091203T182335 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9628 UID:http://www.web2expo.com/ny--s2009-11-19-15:30--9628 SUMMARY:Best Practices for Building Cross-Browser Addons DESCRIPTION:Presented by Karen Teng (AdaptiveBlue). As the web evolves s o does our expectations from browsers. It's become more and more common for users to download addons to help increase productivity, personalize a theme, or socialize in new and different ways. While Firefox has long been known as the browser du jour for addons, few take the leap to relea se versions for Internet Explorer or most recently, Chrome. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T162000 DTSTART;TZID=US/Eastern:20091119T153000 DTSTAMP:20090915T202851 LOCATION:1A21 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10488 UID:http://www.web2expo.com/ny--s2009-11-19-15:30--10488 SUMMARY:Open Source —Good for Business? DESCRIPTION:Presented by Peter Semmelhack (Bug Labs). The business benef its of open source software are well documented. But can the same or sim ilar benefits also be realized by using open source hardware (OSH)? Pete r Semmelhack, founder and CEO of Bug Labs, will address some of these is sues, discuss the opportunities and challenges, and provide anecdotes fr om his experiences at Bug Labs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T162000 DTSTART;TZID=US/Eastern:20091119T153000 DTSTAMP:20091112T160309 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9497 UID:http://www.web2expo.com/ny--s2009-11-19-15:30--9497 SUMMARY:Building Civil Protection 2.0 DESCRIPTION:Presented by Allan Holmes (nextgov.com), Elena Rapisardi (fo rmez, ispro, gruppo comunale pernumia, distretto bassa padovana). Two ex periences in the field of Italian Civil Protection show how emergency ma nagement systems can be more effective when using knowledge sharing plat forms and the Web 2.0 tools. The last earthquake in April 2009 revealed that participation (citizens and civil protection operators) is key to m anage and cope with major disasters. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T162000 DTSTART;TZID=US/Eastern:20091119T153000 DTSTAMP:20090929T213246 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10904 UID:http://www.web2expo.com/ny--s2009-11-19-15:30--10904 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T172500 DTSTART;TZID=US/Eastern:20091119T163500 DTSTAMP:20091203T182339 LOCATION:1A08 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/11304 UID:http://www.web2expo.com/ny--s2009-11-19-16:35--11304 SUMMARY:Radical Transparency: Brand Chaos in Networked World DESCRIPTION:Presented by Adam Lavelle (iCrossing ). Online users are vyi ng to replace the brand manager. Your car buying experience today is rad ically different than five years ago, and today we know where Starbuck’s beans come from (fair-trade). Is this all good? Transparency, by design or by force effects brands in new ways that are no longer solved by tra ditional means. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T172500 DTSTART;TZID=US/Eastern:20091119T163500 DTSTAMP:20091203T132208 LOCATION:1A14 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9732 UID:http://www.web2expo.com/ny--s2009-11-19-16:35--9732 SUMMARY:Latency Trumps All DESCRIPTION:Presented by Chris Saari (Yahoo!). Dealing with latency is e nables the real time web. From Twitter’s up to the moment updates, to in stant messaging, to Google serving a search result in the blink of an ey e dealing with latency is the key to keeping the web, and your own compu ter, running quickly. Learn how to conquer latency for building fantasti c products by looking at examples from around the industry. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T172500 DTSTART;TZID=US/Eastern:20091119T163500 DTSTAMP:20090715T224012 LOCATION:1A24 URL:http://www.web2expo.com/webexny2009/public/schedule/detail/9493 UID:http://www.web2expo.com/ny--s2009-11-19-16:35--9493 SUMMARY:Web as an Inspiration and Platform for Mission Operations DESCRIPTION:Presented by Allan Holmes (nextgov.com), Michael Wallick (NA SA Jet Propulsion Laboratory). A discussion of the new scientific search interface being developed for mission data relating to the Mars Science Laboratory being develop for launch in 2011, and how it incorporates pa radigms of Web 2.0, as well as other web technologies being exploited fo r current and future NASA mission operations. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20091119T172500 DTSTART;TZID=US/Eastern:20091119T163500 DTSTAMP:20090929T213539 LOCATION:Web2Open URL:http://www.web2expo.com/webexny2009/public/schedule/detail/10906 UID:http://www.web2expo.com/ny--s2009-11-19-16:35--10906 SUMMARY:Web2Open Session DESCRIPTION:Web2Open, presented by the PodCamp Foundation, is Web 2.0 Ex po’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. END:VEVENT END:VCALENDAR