Web 2.0 Expo New York 2009 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

1A06
Add Social Interaction Design: A Primer to your personal schedule
1:20pm Social Interaction Design: A Primer Gentry Underwood (Orchestra, Inc)
1A08
Add Getting to (Near) Real-time with Your SEO to your personal schedule
1:20pm Getting to (Near) Real-time with Your SEO Stephan Spencer (The Art of SEO)
Add Marketing via Fan Boys/Fan Girls: Your Customers As Your Brand Evangelists to your personal schedule
3:30pm Marketing via Fan Boys/Fan Girls: Your Customers As Your Brand Evangelists Lisa Conquergood (Picnik.com), Avner Ronen (Boxee)
Add Radical Transparency: Brand Chaos in Networked World to your personal schedule
4:35pm Radical Transparency: Brand Chaos in Networked World Adam Lavelle (iCrossing )
1A14
Add Text and Meaning: Understanding Content to your personal schedule
11:00am Text and Meaning: Understanding Content Damon Horowitz (Google)
Add Easy Mobile App Development with PhoneGap to your personal schedule
1:20pm Easy Mobile App Development with PhoneGap Rob Ellis (Nitobi Inc.), Brock Whitten (Nitobi Inc.)
Add Improving Front-End Performance in Mature Web Apps to your personal schedule
2:25pm Improving Front-End Performance in Mature Web Apps Matt Mullenweg (WordPress / Automattic)
Add Best Practices for Building Cross-Browser Addons to your personal schedule
3:30pm Best Practices for Building Cross-Browser Addons Karen Teng (AdaptiveBlue)
Add Latency Trumps All to your personal schedule
4:35pm Latency Trumps All Chris Saari (Yahoo!)
1A21
Add How To Be A Failure...All The Way To Bank! to your personal schedule
1:20pm How To Be A Failure...All The Way To Bank! Ben Huh (I Can Has Cheezburger), Lane Becker (Get Satisfaction), Rashmi Sinha (SlideShare, Inc.), Micah Baldwin (TakeComics), Charlie O'Donnell (First Round Capital)
Add The Cloud's Hidden Lockin: Network Latency to your personal schedule
2:25pm The Cloud's Hidden Lockin: Network Latency Tom Hughes-Croucher (Change.org), Carlos Bueno (Yahoo! Inc.)
Add Open Source —Good for Business?   to your personal schedule
3:30pm Open Source —Good for Business? Peter Semmelhack (Bug Labs)
1A24
Add What Open Data Looks Like to the Rest of Us: Examples of Government Data in Use to your personal schedule
11:00am What Open Data Looks Like to the Rest of Us: Examples of Government Data in Use Allan Holmes (nextgov.com), Eric Gundersen (Development Seed)
Add City of Santa Cruz Offers Blueprint for Solving CA Budget Crisis with Social Media to your personal schedule
1:20pm City of Santa Cruz Offers Blueprint for Solving CA Budget Crisis with Social Media Allan Holmes (nextgov.com), Peter Koht (City of Santa Cruz)
Add Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours to your personal schedule
2:25pm Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours Allan Holmes (nextgov.com), Josh Knauer (Rhiza Labs)
Add Building Civil Protection 2.0 to your personal schedule
3:30pm Building Civil Protection 2.0 Allan Holmes (nextgov.com), Elena Rapisardi (formez, ispro, gruppo comunale pernumia, distretto bassa padovana)
Add Web as an Inspiration and Platform for Mission Operations to your personal schedule
4:35pm Web as an Inspiration and Platform for Mission Operations Allan Holmes (nextgov.com), Michael Wallick (NASA Jet Propulsion Laboratory)
1A05
1A01
Add Interactive Media in ur RIAz with Silverlight and PHP to your personal schedule
11:00am Interactive Media in ur RIAz with Silverlight and PHP Peter Laudati (Microsoft Corp)
Add Social Media – Secret Weapon for SEO to your personal schedule
1:20pm Social Media – Secret Weapon for SEO Michael Reynolds (SpinWeb), John Limbocker (Limbo Vision, Inc.), Janine Soika (Verio Inc.)
Add Hug Your Servers Goodbye to your personal schedule
2:25pm Hug Your Servers Goodbye Andy Schroepfer (Rackspace Hosting)
1A03
Add Aligning Social Media Investments with Your Business Strategy to your personal schedule
11:00am Aligning Social Media Investments with Your Business Strategy Debra Louison Lavoy (Open Text)
11:50am Lunch - Sponsored by IBM
Room: Expo Hall 3B
10:45am Session Break
Room: Foyer, Hall 1A
2:10pm Session Break
Room: Foyer, Hall 1A
3:15pm Session Break
Room: Foyer, Hall 1A
4:20pm Session Break
Room: Foyer, Hall 1A
Web2Open
Add Welcome to your personal schedule
9:00am Welcome
Room: Special Events Hall
Welcome Sarah Milstein (TechWeb), Brady Forrest (O'Reilly Media, Inc.)
Add How to Tummel: Conversational Mechanics to your personal schedule
9:05am Keynote
Room: Special Events Hall
How to Tummel: Conversational Mechanics Heather Gold (the Heather Gold Show)
Add A Conversation with Beth Noveck to your personal schedule
9:15am Keynote
Room: Special Events Hall
A Conversation with Beth Noveck Tim O'Reilly (O'Reilly Media, Inc.), Beth Noveck (Executive Office of the President/OSTP)
Add Turning the Real World into a Game to your personal schedule
9:50am Plenary
Room: Special Events Hall
Turning the Real World into a Game Dennis Crowley (foursquare)
Add Publics, Flow, Phatic, Tummeling and Out-groups - New Words You Need to Know to Understand the Web to your personal schedule
10:00am Keynote
Room: Special Events Hall
Publics, Flow, Phatic, Tummeling and Out-groups - New Words You Need to Know to Understand the Web Kevin Marks (TummelVision.tv)
Add What's a Friend Worth?  - Knowing Your Social Capital to your personal schedule
10:10am Keynote
Room: Special Events Hall
What's a Friend Worth? - Knowing Your Social Capital Ching-Yung Lin (IBM Research)
Add Cloud Computing Goes From Personal to Business to your personal schedule
10:20am Keynote
Room: Special Events Hall
Cloud Computing Goes From Personal to Business Yousef Khalidi (Microsoft)
Add Designing Web 2.0: Here Come The Anthropologists to your personal schedule
10:30am Keynote
Room: Special Events Hall
Designing Web 2.0: Here Come The Anthropologists Gentry Underwood (Orchestra, Inc)
Expo Hall
Add Expo Hall Open to your personal schedule
11:00am Expo Hall Open
11:00am-11:50am (50m) Design & UX, Web 2.0 at Work
Designing for the Pace of the Web: Fast, Cheap and Barely in Control
Rashmi Sinha (SlideShare, Inc.)
This talk is meant for startups that are working on launching a product, for designers who want to learn to work in a more agile manner, for anyone who wants to learn about moving fast while building great products.
1:20pm-2:10pm (50m) Web 2.0 at Work
Social Interaction Design: A Primer
Gentry Underwood (Orchestra, Inc)
Continuing the theme from his keynote, Gentry Underwood with explore the design challenges of creating social software.
2:25pm-3:15pm (50m) Social Media, Web 2.0 at Work
A Social Software Adoption Program Accelerates the Business Value of Web 2.0
Jeanne Murray (IBM )
The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams.
11:00am-11:50am (50m) Marketing & Community , Social Media
Less of the Internet: Making Sense of Non-users, Ex-users and Intermittent Users
Genevieve Bell (Intel Corporation)
Recent reports on Internet usage patterns document the presence of ex-users, and a persistent population of non-users. This presentation draws on recent quantitative studies, ethnographic research and other social scientific inquiry to shed light on what motivates people to become ex-users and what this teaches us about how to make technology compelling.
1:20pm-2:10pm (50m) Analytics, Social Media
Getting to (Near) Real-time with Your SEO
Stephan Spencer (The Art of SEO)
Real-time search engine optimization is not about trying to rank in what are known as the niche "real-time search engines" (e.g. Twitter Search, Scoopler, Tweetmeme), since these engines command such a small silver of the total market share for search. Thus, when practicing "real-time" SEO, one's attention must be placed squarely on Google (and secondarily on Yahoo and Bing of course).
2:25pm-3:15pm (50m) Landscape & Strategy, Analytics, Marketing & Community , Social Media
Innovative Analytics: Quantifying the Business Value of Relationships on the Social Web
Sanjay Dholakia (Lithium Technologies)
Rules of thumb are no longer enough to align social media efforts to business objectives. This session will demonstrate with data the basis for deriving business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Value Index to align social media strategies to company objectives.
3:30pm-4:20pm (50m) Marketing & Community , Social Media
Marketing via Fan Boys/Fan Girls: Your Customers As Your Brand Evangelists
Lisa Conquergood (Picnik.com) et al
In this session, we’ll give examples of companies that utilize word of mouth marketing as main touch points with their audiences and techniques for allowing customers to become brand evangelists successfully. We’ll also go through customer feedback and discuss why engagement at this level with your customers is key to growing your business – from the startup level to the corporate level.
4:35pm-5:25pm (50m) Social Media
Radical Transparency: Brand Chaos in Networked World
Adam Lavelle (iCrossing )
Online users are vying to replace the brand manager. Your car buying experience today is radically different than five years ago, and today we know where Starbuck’s beans come from (fair-trade). Is this all good? Transparency, by design or by force effects brands in new ways that are no longer solved by traditional means.
11:00am-11:50am (50m) Development
Text and Meaning: Understanding Content
Damon Horowitz (Google)
What can and should your machine understand about what you are saying? On a typical day, you may browse several web pages, read and write emails, update your Facebook status, follow your favorite Twitterers, exchange text messages with friends, and so forth. All of these communications are machine-readable -- and therefore, potentially machine-understandable.
1:20pm-2:10pm (50m) Development, Mobile
Easy Mobile App Development with PhoneGap
Rob Ellis (Nitobi Inc.) et al
Using the PhoneGap open source development framework, web developers can create mobile applications with HTML and JavaScript--technologies they know and love--and still take advantage of geo location, camera, vibration, sound and other native device capabilities. In this session, you'll learn how to use PhoneGap to build mobile apps for iPhone, Android and Blackberry.
2:25pm-3:15pm (50m) Development, Performance
Improving Front-End Performance in Mature Web Apps
Matt Mullenweg (WordPress / Automattic)
The steps the Open Source project WordPress took to increase its front-end performance many-fold, what worked and what didn’t.
3:30pm-4:20pm (50m) Development
Best Practices for Building Cross-Browser Addons
Karen Teng (AdaptiveBlue)
As the web evolves so does our expectations from browsers. It's become more and more common for users to download addons to help increase productivity, personalize a theme, or socialize in new and different ways. While Firefox has long been known as the browser du jour for addons, few take the leap to release versions for Internet Explorer or most recently, Chrome.
4:35pm-5:25pm (50m) Development, Performance
Latency Trumps All
Chris Saari (Yahoo!)
Dealing with latency is enables the real time web. From Twitter’s up to the moment updates, to instant messaging, to Google serving a search result in the blink of an eye dealing with latency is the key to keeping the web, and your own computer, running quickly. Learn how to conquer latency for building fantastic products by looking at examples from around the industry.
11:00am-11:50am (50m) Fundamentals, Mobile
Mobile App Stores: The Developers’ Perspectives
Karl Good (Truphone)
Mobile carriers and device manufacturers have recently launched app stores or announced plans for one. We’ll hear the developers’ perspective on this newly flooding channel. Is it necessary to build an app for each store? What are the pluses and minuses of each virtual location? How do you price? Does advertising work in mobile apps, and if so, how?
1:20pm-2:10pm (50m) Landscape & Strategy
How To Be A Failure...All The Way To Bank!
Ben Huh (I Can Has Cheezburger) et al
Good entrepreneurs know that the road to success is best paved with epic failures. Myself and other Web 2.0 gurus will share the unique failures and risk we've faced so you don't have to.
2:25pm-3:15pm (50m) Landscape & Strategy, Web 2.0 at Work
The Cloud's Hidden Lockin: Network Latency
Tom Hughes-Croucher (Change.org) et al
Cloud computing comes with problems you can't code your way out of, such as network latency. The high latency of inter-cloud data exchange creates a bias towards a single vendor solutions, no matter how open the standards are. In this talk we explore the "latency trap" and how "cloud peering" can help customers avoid it and help cloud & web services evolve in a more flexible, sensible way.
3:30pm-4:20pm (50m) Landscape & Strategy
Open Source —Good for Business?
Peter Semmelhack (Bug Labs)
The business benefits of open source software are well documented. But can the same or similar benefits also be realized by using open source hardware (OSH)? Peter Semmelhack, founder and CEO of Bug Labs, will address some of these issues, discuss the opportunities and challenges, and provide anecdotes from his experiences at Bug Labs.
11:00am-11:50am (50m) Government 2.0
What Open Data Looks Like to the Rest of Us: Examples of Government Data in Use
Allan Holmes (nextgov.com) et al
More government data is being opened up and made more accessible, but what does that really look like? This session will demo and discuss four examples of government data being used to provide valuable information to the public that previously wasn't accessible, including examples that use city government data, data from the U.S. Census Bureau, and GIS data from a UN agency.
1:20pm-2:10pm (50m) Government 2.0
City of Santa Cruz Offers Blueprint for Solving CA Budget Crisis with Social Media
Allan Holmes (nextgov.com) et al
Peter Koht of the City of Santa Cruz will discuss how the City is using social media to engage residents in resolving the City’s budget crisis. He will provide best practices for other cities looking to use the technology and insights to Web 2.0 vendors on the issues that local governments are dealing with and the technology they need to address these issues.
2:25pm-3:15pm (50m) Government 2.0
Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours
Allan Holmes (nextgov.com) et al
In under 48 hours, and working pro bono, Rhiza Labs harnessed crowds' wisdom and professionals' expertise to create a free portal that tracks the spread of H1N1 swine flu 5-6 days faster than government sources. Join Rhiza to learn how to implement fast, flexible crowdsourcing technology that makes data accessible to non-experts, scales to unexpected traffic and ensures the validity of data.
3:30pm-4:20pm (50m) Government 2.0
Building Civil Protection 2.0
Allan Holmes (nextgov.com) et al
Two experiences in the field of Italian Civil Protection show how emergency management systems can be more effective when using knowledge sharing platforms and the Web 2.0 tools. The last earthquake in April 2009 revealed that participation (citizens and civil protection operators) is key to manage and cope with major disasters.
4:35pm-5:25pm (50m) Design & UX, Government 2.0
Web as an Inspiration and Platform for Mission Operations
Allan Holmes (nextgov.com) et al
A discussion of the new scientific search interface being developed for mission data relating to the Mars Science Laboratory being develop for launch in 2011, and how it incorporates paradigms of Web 2.0, as well as other web technologies being exploited for current and future NASA mission operations.
11:00am-11:50am (50m) Sponsored Sessions
Collaboration in the Cloud - Solutions That Drive Business Forward
Apratim Purakayastha (IBM)
Collaboration workloads are perfectly suited for the cloud - providing solutions that drive effective collaboration and communication. Built on open web 2.0 technologies, IBM LotusLive collaboration solutions and social networking services allow businesses to manage projects, securely share information and communicate - inside and outside your company.
1:20pm-2:10pm (50m) Sponsored Sessions
Using HTML5 Features In Windows Internet Explorer 8
Pete LePage (Google)
Internet Explorer 8 has support for many HTML5 features, but do you know what they are or how to use them? We’ll do a quick overview of those features, see how they’re supported and then dive into the code and see real examples of how they work.
11:00am-11:50am (50m) Sponsored Sessions
Interactive Media in ur RIAz with Silverlight and PHP
Peter Laudati (Microsoft Corp)
Learn how to build an HD video streaming solution with IIS and Silverlight – all tied together neatly with your PHP code. Among the cast of characters you'll find FastCGI, IIS Smooth Streaming, Expression Encoder, DeepZoom and more. Come experience how PHP is a first class citizen when playing with Microsoft technologies & tools, whether your solution is web or RIA.
1:20pm-2:10pm (50m) Sponsored Sessions
Social Media – Secret Weapon for SEO
Michael Reynolds (SpinWeb) et al
This breakout will focus on how you can leverage Social Media to increase your search engine optimization (SEO) programs to attract new customers. You’ll learn what you need to know about search engine technology and social media to maximize your SEO results.
2:25pm-3:15pm (50m) Sponsored Sessions
Hug Your Servers Goodbye
Andy Schroepfer (Rackspace Hosting)
Small businesses and large organizations alike are wiping out server infrastructure and going the service route. The trend toward NoMoreServers is gaining momentum. Server huggers should give their servers one last hug because hosting and cloud computing service providers are becoming the largest purchasers of servers.
11:00am-11:50am (50m) Sponsored Sessions
Aligning Social Media Investments with Your Business Strategy
Debra Louison Lavoy (Open Text)
Social Media is increasingly recognized as a valuable tool in developing and executing business strategy across industry types. In this session, you will learn how to create a social media plan that supports your business strategy and, more importantly, how to build in the right metrics to measure results vital for continued upper management support.
11:50am-1:20pm (1h 30m)
Break: Lunch - Sponsored by IBM
10:45am-11:00am (15m)
Break: Session Break
2:10pm-2:25pm (15m)
Break: Session Break
3:15pm-3:30pm (15m)
Break: Session Break
4:20pm-4:35pm (15m)
Break: Session Break
<div class="en_popup_content"> <div class="en_popup_time"> 11:00am-11:10am (10m) Special Programs and Events </div> <div class="en_popup_name">Web2Open Grid Sign-up</div> <div class="en_popup_desc">Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s &quot;unconference&quot;- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.</div> </div> <div class="en_popup_content"> <div class="en_popup_time"> 11:10am-12:00pm (50m) Special Programs and Events </div> <div class="en_popup_name">Web2Open Session</div> <div class="en_popup_desc">Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s &quot;unconference&quot;- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.</div> </div>
<div class="en_popup_content"> <div class="en_popup_time"> 11:10am-12:00pm (50m) Special Programs and Events </div> <div class="en_popup_name">Web2Open Session</div> <div class="en_popup_desc">Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s &quot;unconference&quot;- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.</div> </div> <div class="en_popup_content"> <div class="en_popup_time"> 12:25pm-1:15pm (50m) Special Programs and Events </div> <div class="en_popup_name">Web2Open Session (bring your lunch)</div> <div class="en_popup_desc">Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s &quot;unconference&quot;- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.</div> </div>
1:20pm-2:10pm (50m) Special Programs and Events
Web2Open Session
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
2:25pm-3:15pm (50m) Special Programs and Events
Web2Open Session
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
3:30pm-4:20pm (50m) Special Programs and Events
Web2Open Session
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
4:35pm-5:25pm (50m) Special Programs and Events
Web2Open Session
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
9:00am-9:05am (5m) Keynote
Welcome
Sarah Milstein (TechWeb) et al
Opening remarks by the Web 2.0 Expo NY program chairs Jen Pahlka and Brady Forrest.
9:05am-9:15am (10m) Keynote
How to Tummel: Conversational Mechanics
Heather Gold (the Heather Gold Show)
Keynote given by Heather Gold.
9:15am-9:50am (35m) Keynote
A Conversation with Beth Noveck
Tim O'Reilly (O'Reilly Media, Inc.) et al
Tim O'Reilly in conversation with Beth Noveck, United States Deputy Chief Technology Officer for Open Government.
9:50am-10:00am (10m) Keynote
Turning the Real World into a Game
Dennis Crowley (foursquare)
Keynote by Dennis Crowley, foursquare.
10:00am-10:10am (10m) Keynote
Publics, Flow, Phatic, Tummeling and Out-groups - New Words You Need to Know to Understand the Web
Kevin Marks (TummelVision.tv)
Keynote given by Kevin Marks of British Telecom.
10:10am-10:20am (10m) Keynote
What's a Friend Worth? - Knowing Your Social Capital
Ching-Yung Lin (IBM Research)
Nine hundred and forty-eight dollars. That's the annual dollar value of each person in your email contact at work, according to a novel IBM Research study with researchers in MIT Sloan Management School. Those with strong links to a manager produced an average of $588 of revenue per month over the norm. Economists and computer scientists are showing how social network helps you more successful.
10:20am-10:30am (10m) Keynote
Cloud Computing Goes From Personal to Business
Yousef Khalidi (Microsoft)
We all use cloud computing, we just don’t call it that. It is Yahoo mail. Gmail. Hotmail. Facebook. It is in our personal lives in many different ways. But until now it is not really in the business world in a big way. Yousef Khalidi will share his work to change this. A Distinguished Engineer at Microsoft will talk of where Microsoft is heading, and how we can harness it in many ways.
10:30am-10:45am (15m) Keynote
Designing Web 2.0: Here Come The Anthropologists
Gentry Underwood (Orchestra, Inc)
Just as early computer interfaces were complicated and non-intuitive, most Web 2.0 tools today are socially awkward. The added complexity of designing not only for the human-to-computer interaction but also for human-to-human interaction is a real challenge.
11:00am-5:00pm (6h) Special Programs and Events
Expo Hall Open
Come visit the Web 2.0 Expo New York expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!
Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.