Web 2.0 Expo New York 2009 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

1A06
Add Content First: Why Content Strategy Will Save the Web to your personal schedule
9:00am Content First: Why Content Strategy Will Save the Web Kristina Halvorson (Brain Traffic)
Add We've Done All This Research: Now What? to your personal schedule
10:05am We've Done All This Research: Now What? Steve Portigal (Portigal Consulting)
Add Thinking Visually to your personal schedule
11:10am Thinking Visually David Armano (Dachis Group)
Add Designing the Experience Curve to your personal schedule
4:20pm Designing the Experience Curve Andy Budd (Clearleft Ltd)
1A08
Add The Hidden Costs of Social Sites to your personal schedule
9:00am The Hidden Costs of Social Sites Ron Surfield (Turner Broadcasting System, Inc.)
Add Let's Get Engaged! The New Customer Relationship Landscape to your personal schedule
11:10am Let's Get Engaged! The New Customer Relationship Landscape Lane Becker (Get Satisfaction)
Add They Shall Know Us By Our Dialtone to your personal schedule
3:15pm They Shall Know Us By Our Dialtone Chris Brogan (New Marketing Labs)
Add Advertising Strategies in Social Media: Adapt or Die to your personal schedule
4:20pm Advertising Strategies in Social Media: Adapt or Die Marissa Louie (Huffington Post), Tom Bedecarre (AKQA), Steve Hall (Adrants), Rob Beeler (AdMonsters), Alisa Leonard-Hansen (iCrossing)
1A14
Add NoSQL: The Shift to a Non-relational World to your personal schedule
10:05am NoSQL: The Shift to a Non-relational World Dwight Merriman (10gen)
Add HTML 5 and the Future of Web Apps to your personal schedule
11:10am HTML 5 and the Future of Web Apps Tom Hughes-Croucher (Change.org)
Add Implementing Privacy: OAuth & Token Madness to your personal schedule
3:15pm Implementing Privacy: OAuth & Token Madness Rabble Evan Henshaw-Plath (cuboxsa.com), Blaine Cook (Poetica)
1A21
Add The Future of Web Search: From Static to Social to Realtime to your personal schedule
10:05am The Future of Web Search: From Static to Social to Realtime Erick Schonfeld (TechCrunch), Akhil Wable (Facebook), Tobias Peggs (OneRiot), Vik Singh (Yahoo Inc.), Gerry Campbell (Collecta)
Add Murder As A Way to Win to your personal schedule
11:10am Murder As A Way to Win Nilofer Merchant (Rubicon)
Add Enterprise Mashing. Balancing Risks and Reward to your personal schedule
3:15pm Enterprise Mashing. Balancing Risks and Reward Oren Michels (Mashery), Drew Bartkiewicz (The Hartford)
1A24
Add A Site For Your Dev Community to your personal schedule
9:00am A Site For Your Dev Community Lauren Cooney (Juniper Networks)
Add Open Source Hardware and The Web to your personal schedule
10:05am Open Source Hardware and The Web Phillip Torrone (Adafruit Industries), Limor Fried (Adafruit Industries)
Add Mobile Social Location, a Practical Guide to your personal schedule
11:10am Mobile Social Location, a Practical Guide Matt Biddulph (Product Club)
9:50am Session Break
Room: Foyer, Hall 1A
10:55am Session Break
Room: Foyer, Hall 1A
12:00pm Lunch
Room: Foyer, Hall 1A
2:45pm Session Break
Room: Foyer, Hall 1A
4:05pm Session Break
Room: Foyer, Hall 1A
Add Welcome to your personal schedule
1:00pm Welcome
Room: Special Events Hall
Welcome Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Add The War for the Web to your personal schedule
1:05pm Keynote
Room: Special Events Hall
The War for the Web Tim O'Reilly (O'Reilly Media, Inc.)
Add A Conversation with Jay Adelson and Kevin Rose to your personal schedule
1:25pm Keynote
Room: Special Events Hall
A Conversation with Jay Adelson and Kevin Rose Brady Forrest (O'Reilly Media, Inc.), Jay Adelson (Digg), Kevin Rose (Digg)
Add The Serendipity Engine to your personal schedule
1:50pm Keynote
Room: Special Events Hall
The Serendipity Engine Chris Brogan (New Marketing Labs)
Add A Conversation with Caterina Fake to your personal schedule
2:00pm Keynote
Room: Special Events Hall
A Conversation with Caterina Fake Jennifer Pahlka (Code for America), Caterina Fake (Ditto)
Add Streams of Content, Limited Attention: The Flow of Information through Social Media to your personal schedule
2:25pm Keynote
Room: Special Events Hall
Streams of Content, Limited Attention: The Flow of Information through Social Media Danah Boyd (Microsoft Research)
5:10pm Dinner Break
Room: On Your Own
Add Birds of a Feather Sessions (BoFs) to your personal schedule
7:00pm BoFs
Room: Westin NY at Times Square
Birds of a Feather Sessions (BoFs)
9:00am-9:50am (50m) Design & UX
Content First: Why Content Strategy Will Save the Web
Kristina Halvorson (Brain Traffic)
The success of Web 2.0 strategies depends on our ability to deliver content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one?
10:05am-10:55am (50m) Design & UX
We've Done All This Research: Now What?
Steve Portigal (Portigal Consulting)
It's not always clear what to do with the data that comes from conducting user research. In this interactive workshop, participants will experience a framework for turning data from the field into insights, for turning insights into opportunity areas, and for turning opportunity areas into concepts. Designers can more effectively draw a connection all the way from observation to design solutions.
11:10am-12:00pm (50m) Design & UX
Thinking Visually
David Armano (Dachis Group)
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful.
3:15pm-4:05pm (50m) Design & UX
Bootstrap Usability: Enhancing Your Product on a Shoestring Budget
Sarah Kling (UEVision)
Need to enhance your product but belt-tightening has made your budget uncomfortable? The economic downturn has affected everyone, and as companies compete for smaller pools of dollars, the need to be the very best and attract customers becomes even stronger. This session provides tips and tricks to easily enhance and improve product usability so you can optimize both your budget and your product.
4:20pm-5:10pm (50m) Design & UX
Designing the Experience Curve
Andy Budd (Clearleft Ltd)
These days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. In this session Andy Budd will look at the 7 key factors that go into designing the perfect customer experience, from initial first impressions, through to game like interactions and immersive experiences.
9:00am-9:50am (50m) Social Media
The Hidden Costs of Social Sites
Ron Surfield (Turner Broadcasting System, Inc.)
Thinking about adding Community or Social components to your website? There’s no doubt that this trend can seem compelling: who wouldn’t want increases in User session frequency, improved content relevancy, and even content you don’t have to pay to create. Or do you pay? Ay, there’s the rub: what you thought was going to be free, is far from it! We will examine the Hidden Costs of Social Sites.
10:05am-10:55am (50m) Marketing & Community , Social Media
The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities
Tara Hunt (Buyosphere)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities
11:10am-12:00pm (50m) Social Media
Let's Get Engaged! The New Customer Relationship Landscape
Lane Becker (Get Satisfaction)
A 17 year old who blogs about his Xbox can command more attention than Microsoft's entire PR army. Engaging with these customers is the future of customer communication. Find out where your company sits in the new customer engagement landscape, what tools are emerging to help, and how your company can get true value out of building a truly two-way relationship with your customers.
3:15pm-4:05pm (50m) Social Media
They Shall Know Us By Our Dialtone
Chris Brogan (New Marketing Labs)
Presence management: the use of various social and mobile tools to maintain an online presence, is the new phone. If you haven't prepared for this next wave of business interaction, you're missing out on opportunities. The social phone is ringing. Will you answer?
4:20pm-5:10pm (50m) Social Media
Advertising Strategies in Social Media: Adapt or Die
Marissa Louie (Huffington Post) et al
Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist.
9:00am-9:50am (50m) Development
Best and Worst Practices Building Rich Internet Applications (RIAs) from Adobe and Microsoft
Josh Holmes (Microsoft) et al
Come listen to leading RIA experts from Microsoft and Adobe discuss many of the best and worst practices in building a RIA (Rich Internet Application) covering topics like state management, fault tolerance, service composition, communications protocols, message formats and much more.
10:05am-10:55am (50m) Development
NoSQL: The Shift to a Non-relational World
Dwight Merriman (10gen)
The need for database systems that scale efficiently has led to many alternatives to the traditional RDBMS. This talk examines what these new non-relational databases are and what problems they can be used to solve.
11:10am-12:00pm (50m) Development
HTML 5 and the Future of Web Apps
Tom Hughes-Croucher (Change.org)
The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5--reinventing well-established genres, challenging desktop applications, and jump-starting a renaissance in web start-ups.
3:15pm-4:05pm (50m) Development
Implementing Privacy: OAuth & Token Madness
Rabble Evan Henshaw-Plath (cuboxsa.com) et al
Ever cringe when you're asked to enter your email address and password to a third party service? This talk will cover how to build and consume services which protect users privacy with OAuth and other techniques.
4:20pm-5:10pm (50m) Development
Developing Ajax Applications with the jQuery JavaScript Library
Marty Hall (coreservlets.com)
jQuery is now the single most popular JavaScript library for building Ajax applications, having recently supplanted Prototype as the dominant toolkit. This tutorial gives a practical, hands-on introduction to programming in jQuery, preparing developers to return to their companies and immediately start building jQuery-based applications.
9:00am-9:50am (50m) Landscape & Strategy
Darwinism on the Web: Surviving and Thriving in a Web 2.0 World
Soeren Stamer (Yokudo, Inc.)
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation.
10:05am-10:55am (50m) Social Media
The Future of Web Search: From Static to Social to Realtime
Erick Schonfeld (TechCrunch) et al
The basic premise of realtime search is to answer the simple yet important question: “What are other people saying about my query right now?” The result is an intriguing blend of news, trends, navigation and discovery, all powered by shared information. Panelists from Yahoo!, Facebook, OneRiot and Collecta, will come together to discuss the future of web search.
11:10am-12:00pm (50m) Landscape & Strategy
Murder As A Way to Win
Nilofer Merchant (Rubicon)
Constraints can drive creativity & innovation in that “do more with less” kind of way. But, the truth is, constraints are never fun. Constraints means dealing w/tough conversations, tradeoffs between entirely viable options, & wanting to optimize results. This session provides a framework for making tough choices and safely kill off options, or murder 'em, so you can do stuff that matters.
3:15pm-4:05pm (50m) Landscape & Strategy
Enterprise Mashing. Balancing Risks and Reward
Oren Michels (Mashery) et al
Companies from Amazon to Twitter to Facebook are opening their API's to mash valuable content, data, and web applications with their partners and customers. While balancing the risks of data privacy and intellectual property loss, API management is moving into the spotlight for both IT compliance and information governance. Open Api's are rapidly becoming the lubricant of a Newly Mashed Order.
4:20pm-5:10pm (50m) Landscape & Strategy
What Happens Next? Opportunities That Come With the Revival of Major Industries
Jeff Jarvis (Buzzmachine.com)
Jeff is writing another book and by the Fall he would like to discuss: What comes after the utter destruction of major industries - opportunities and potential.
9:00am-9:50am (50m) Fundamentals
A Site For Your Dev Community
Lauren Cooney (Juniper Networks)
With the introduction of Web 2.0 several years ago, the focus on how to increase customer value, satisfaction and service through the web and through products is constantly changing. As customers and communities look to companies to create more usable and friendly products and websites, companies must adapt to this changing environment.
10:05am-10:55am (50m) Fundamentals
Open Source Hardware and The Web
Phillip Torrone (Adafruit Industries) et al
Open source hardware is a term slowly working its way into many new projects and efforts, but what is it? There are a few definitions, some of which come from “open source software". Because of the openness of the movement it is increasingly being tied to Web 2.0 services.
11:10am-12:00pm (50m) Development
Mobile Social Location, a Practical Guide
Matt Biddulph (Product Club)
It's a great time to be building mobile location apps. Phones with GPS and compasses are now widely deployed, with good mobile data plans available. Projects like Geonames and OpenStreetMap are creating reusable datasets that provide the data backbone for your service. Open source mapping and GIS software is getting better and better.
3:15pm-4:05pm (50m) Fundamentals
Letting the Inmates Run the Asylum: LOLs, FAILs and User-Driven Content
Scott Porad (Pet Holdings, Inc)
The team behind the hugely popular I Can Has Cheezburger and Failblog created the web's leading network of humor web sites by putting the power in the hands of their users. The result is a user-driven content model that is disrupting traditional media business models, yet producing better content, happier users, and lower costs. Learn by example how it's done, best practices, and pitfalls.
4:20pm-5:10pm (50m) Landscape & Strategy
The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products
Eric Ries (Lessons Learned)
High-tech product development projects are notoriously difficult to manage. Many fail outright. Even when the product work as specified, far too often there are no customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to imagining, designing, and building new products.
9:50am-10:05am (15m)
Break: Session Break
10:55am-11:10am (15m)
Break: Session Break
12:00pm-1:00pm (1h)
Break: Lunch
2:45pm-3:15pm (30m)
Break: Session Break
4:05pm-4:20pm (15m)
Break: Session Break
1:00pm-1:05pm (5m) Keynote
Welcome
Jennifer Pahlka (Code for America) et al
Opening remarks by the Web 2.0 Expo NY program chairs Jen Pahlka and Brady Forrest.
1:05pm-1:25pm (20m) Keynote
The War for the Web
Tim O'Reilly (O'Reilly Media, Inc.)
Keynote given by Tim O'Reilly.
1:25pm-1:50pm (25m) Keynote
A Conversation with Jay Adelson and Kevin Rose
Brady Forrest (O'Reilly Media, Inc.) et al
Brady Forrest in conversation with Jay Adelson and Kevin Rose from Digg.
1:50pm-2:00pm (10m) Keynote
The Serendipity Engine
Chris Brogan (New Marketing Labs)
How pathmakers challenge existing structure through the use of flexible networks and social weaving. Or, what to *really* do with Twitter, LinkedIn, and your blog.
2:00pm-2:25pm (25m) Keynote
A Conversation with Caterina Fake
Jennifer Pahlka (Code for America) et al
Jen Pahlka in conversation with Caterina Fake of Hunch.
2:25pm-2:45pm (20m) Keynote
Streams of Content, Limited Attention: The Flow of Information through Social Media
Danah Boyd (Microsoft Research)
Networked social media provide infrastructure that allows information to flow far and wide. Politicians, celebrities, and corporations are jumping in with the hopes that they can get their message out. Sometimes messages do get widespread attention, but people complain that these are the "wrong" messages - the inaccurate, the humiliating, the saccharine.
5:10pm-7:00pm (1h 50m)
Break: Dinner Break
7:00pm-11:00pm (4h) Special Programs and Events
Birds of a Feather Sessions (BoFs)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.