Monday, 11/16/2009

9:00am

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Monday, 11/16/2009
Design & UX, Workshop
Location: 1A06
Erin Malone (Tangible UX)
Average rating: ***..
(3.83, 12 ratings)
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments. Read more.
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Monday, 11/16/2009
Jennifer Zeszut (Scout Labs), Peter Kim (Dachis Group), James M Smith (Disney Online), Randy Ksar (Motorola), Aaron Dignan (Undercurrent), Valeria Maltoni (SunGard Availability Services), Shiv Singh (Razorfish)
Average rating: ***..
(3.83, 6 ratings)
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization. Read more.
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Monday, 11/16/2009
Development, Workshop
Location: 1A14
Average rating: ***..
(3.36, 11 ratings)
This talk will focus on the architecture, performance and security of Web 2.0 applications. The Web is inherently simple and lends itself well to highly scalable fast Web applications. But, if you get the architecture wrong, it can have disastrous performance consequences which will be illustrated with tools such as strace, callgrind and xdebug. Read more.
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Monday, 11/16/2009
Eric Ries (Lessons Learned)
Average rating: **...
(2.67, 3 ratings)
High-tech product development projects are notoriously difficult to manage. Many fail outright. Even when the product work as specified, far too often there are no customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to imagining, designing, and building new products. Read more.
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Monday, 11/16/2009
Design & UX, Bootcamp
Location: 1A01
Leah Buley (Adaptive Path)
Average rating: ****.
(4.62, 8 ratings)
This intense one-day workshop delivers a hands-on guide to the new UX skills required to tackle the design challenges of fluid interactions, service design, and multi-channel experiences. Read more.
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Monday, 11/16/2009
Analytics, Bootcamp, Social Media
Location: 1A03
Alistair Croll (Solve For Interesting), Sean Power (Watching Websites)
Average rating: *****
(5.00, 5 ratings)
Let's face it. If you're doing anything related to online communities (and most of us are), you're probably starting to feel that flying blind doesn't cut it anymore. You may be hoping online community engagement will improve customer relationships, offer better support, alert you to problems before they become disasters, or simply spread the word and generate interest. Read more.
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Monday, 11/16/2009
Vanessa Fox (Nine By Blue)
Average rating: *****
(5.00, 2 ratings)
With 118 billion monthly US searches, search is no longer a channel, it is the medium in which business transacts. You can’t afford to think of search as a box to be checked or a task to be outsourced; you also need to be smart about incorporating search acquisition and SEO into your overall business strategy. This bootcamp session helps you understand how to think like Google. Read more.

12:00pm

Monday, 11/16/2009
Location: Foyer, Hall 1A
Lunch (1h)

1:00pm

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Monday, 11/16/2009
Design & UX, Workshop
Location: 1A06
Christina Wodtke (MySpace)
Average rating: ***..
(3.25, 8 ratings)
This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right. Read more.
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Monday, 11/16/2009
Fundamentals, Workshop
Location: 1A08
Nancy Duarte (Duarte Design)
Average rating: ****.
(4.11, 9 ratings)
This interactive workshop helps presenters to develop presentations that engage their audience and turn them into participants. Presentations are collaboration between the presenter and the audience and never has collaboration been more important or the ability to develop and deliver clear, concise and compelling stories been so critical. Read more.
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Monday, 11/16/2009
James Ward (Typesafe)
Average rating: ****.
(4.40, 5 ratings)
This is a 3 hour, hands on course for attendees wanting to learn the basics of communications from Flash, Flex and AIR based systems to Java app servers, REST style XML over HTTP, Restful SOA, Web Services (SOAP), connecting to PHP using HTTP, AMF binary format and more. Every attendee will complete a minimum of 8 different code projects and be able to take their work home on their laptop. Read more.
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Monday, 11/16/2009
Christine Herron (Intel Capital), Bryce Roberts (O'Reilly AlphaTech Ventures), Amish Jani (FirstMark Capital), Oren Netzer (DoubleVerify), Avner Ronen (Boxee)
Average rating: *****
(5.00, 1 rating)
Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include the venture fund landscape, financing strategies, and revenue models. Read more.
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Monday, 11/16/2009
Jamie Taylor (Metaweb), Toby Segaran (Google), Robert Cook (Metaweb)
Average rating: ****.
(4.00, 6 ratings)
Semantically enabled content can now tap into a wide variety of data and services available in "the cloud." This session walks content managers and Web 2.0 developers through the fundamental concepts behind semantic representation, how to start semantically enabling content and what you can do when your content is connected to the web of data. Read more.

7:00pm

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Monday, 11/16/2009
Location: New World Stages (340 West 50th St.)
Average rating: *****
(5.00, 3 ratings)
Ignite NYC is back once again at the New World Stages for Web 2.0 Expo New York 2009! If you had five minutes on stage what would you say? Find out at Ignite NYC our kick-off event for Web 2.0 Expo New York, where we’ll showcase fast and furious performances celebrating your inner geek. Read more.

Tuesday, 11/17/2009

9:00am

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Tuesday, 11/17/2009
Design & UX
Location: 1A06
Kristina Halvorson (Brain Traffic)
Average rating: ****.
(4.14, 21 ratings)
The success of Web 2.0 strategies depends on our ability to deliver content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one? Read more.
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Tuesday, 11/17/2009
Social Media
Location: 1A08
Ron Surfield (Turner Broadcasting System, Inc.)
Average rating: ***..
(3.86, 7 ratings)
Thinking about adding Community or Social components to your website? There’s no doubt that this trend can seem compelling: who wouldn’t want increases in User session frequency, improved content relevancy, and even content you don’t have to pay to create. Or do you pay? Ay, there’s the rub: what you thought was going to be free, is far from it! We will examine the Hidden Costs of Social Sites. Read more.
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Tuesday, 11/17/2009
Development
Location: 1A14
Josh Holmes (Microsoft), James Ward (Typesafe)
Average rating: ***..
(3.65, 17 ratings)
Come listen to leading RIA experts from Microsoft and Adobe discuss many of the best and worst practices in building a RIA (Rich Internet Application) covering topics like state management, fault tolerance, service composition, communications protocols, message formats and much more. Read more.
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Tuesday, 11/17/2009
Landscape & Strategy
Location: 1A21
Soeren Stamer (Yokudo, Inc.)
Average rating: ****.
(4.00, 15 ratings)
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation. Read more.
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Tuesday, 11/17/2009
Fundamentals
Location: 1A24
Lauren Cooney (Juniper Networks)
Average rating: *****
(5.00, 1 rating)
With the introduction of Web 2.0 several years ago, the focus on how to increase customer value, satisfaction and service through the web and through products is constantly changing. As customers and communities look to companies to create more usable and friendly products and websites, companies must adapt to this changing environment. Read more.

10:05am

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Tuesday, 11/17/2009
Design & UX
Location: 1A06
Steve Portigal (Portigal Consulting)
Average rating: *....
(1.60, 10 ratings)
It's not always clear what to do with the data that comes from conducting user research. In this interactive workshop, participants will experience a framework for turning data from the field into insights, for turning insights into opportunity areas, and for turning opportunity areas into concepts. Designers can more effectively draw a connection all the way from observation to design solutions. Read more.
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Tuesday, 11/17/2009
Tara Hunt (Buyosphere)
Average rating: ***..
(3.63, 19 ratings)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities Read more.
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Tuesday, 11/17/2009
Development
Location: 1A14
Dwight Merriman (10gen)
Average rating: ***..
(3.00, 14 ratings)
The need for database systems that scale efficiently has led to many alternatives to the traditional RDBMS. This talk examines what these new non-relational databases are and what problems they can be used to solve. Read more.
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Tuesday, 11/17/2009
Social Media
Location: 1A21
Erick Schonfeld (TechCrunch), Akhil Wable (Facebook), Tobias Peggs (OneRiot), Vik Singh (Yahoo Inc.), Gerry Campbell (Collecta)
Average rating: ***..
(3.23, 13 ratings)
The basic premise of realtime search is to answer the simple yet important question: “What are other people saying about my query right now?” The result is an intriguing blend of news, trends, navigation and discovery, all powered by shared information. Panelists from Yahoo!, Facebook, OneRiot and Collecta, will come together to discuss the future of web search. Read more.
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Tuesday, 11/17/2009
Fundamentals
Location: 1A24
Phillip Torrone (Adafruit Industries), Limor Fried (Adafruit Industries)
Average rating: ****.
(4.00, 1 rating)
Open source hardware is a term slowly working its way into many new projects and efforts, but what is it? There are a few definitions, some of which come from “open source software". Because of the openness of the movement it is increasingly being tied to Web 2.0 services. Read more.

11:10am

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Tuesday, 11/17/2009
Design & UX
Location: 1A06
David Armano (Dachis Group)
Average rating: ****.
(4.06, 17 ratings)
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. Read more.
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Tuesday, 11/17/2009
Social Media
Location: 1A08
Lane Becker (Get Satisfaction)
Average rating: ***..
(3.83, 18 ratings)
A 17 year old who blogs about his Xbox can command more attention than Microsoft's entire PR army. Engaging with these customers is the future of customer communication. Find out where your company sits in the new customer engagement landscape, what tools are emerging to help, and how your company can get true value out of building a truly two-way relationship with your customers. Read more.
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Tuesday, 11/17/2009
Development
Location: 1A14
Tom Hughes-Croucher (Change.org)
Average rating: ***..
(3.88, 25 ratings)
The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5--reinventing well-established genres, challenging desktop applications, and jump-starting a renaissance in web start-ups. Read more.
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Tuesday, 11/17/2009
Landscape & Strategy
Location: 1A21
Nilofer Merchant (Rubicon)
Average rating: ***..
(3.14, 7 ratings)
Constraints can drive creativity & innovation in that “do more with less” kind of way. But, the truth is, constraints are never fun. Constraints means dealing w/tough conversations, tradeoffs between entirely viable options, & wanting to optimize results. This session provides a framework for making tough choices and safely kill off options, or murder 'em, so you can do stuff that matters. Read more.
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Tuesday, 11/17/2009
Development
Location: 1A24
Matt Biddulph (Product Club)
Average rating: **...
(2.67, 3 ratings)
It's a great time to be building mobile location apps. Phones with GPS and compasses are now widely deployed, with good mobile data plans available. Projects like Geonames and OpenStreetMap are creating reusable datasets that provide the data backbone for your service. Open source mapping and GIS software is getting better and better. Read more.

1:00pm

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Tuesday, 11/17/2009
Location: Special Events Hall
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by the Web 2.0 Expo NY program chairs Jen Pahlka and Brady Forrest. Read more.

1:05pm

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Tuesday, 11/17/2009
Location: Special Events Hall
Tim O'Reilly (O'Reilly Media, Inc.)
Average rating: ****.
(4.14, 35 ratings)
Keynote given by Tim O'Reilly. Read more.

1:25pm

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Tuesday, 11/17/2009
Location: Special Events Hall
Brady Forrest (O'Reilly Media, Inc.), Jay Adelson (Digg), Kevin Rose (Digg)
Average rating: ***..
(3.39, 33 ratings)
Brady Forrest in conversation with Jay Adelson and Kevin Rose from Digg. Read more.

1:50pm

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Tuesday, 11/17/2009
Location: Special Events Hall
Chris Brogan (New Marketing Labs)
Average rating: ***..
(3.50, 32 ratings)
How pathmakers challenge existing structure through the use of flexible networks and social weaving. Or, what to *really* do with Twitter, LinkedIn, and your blog. Read more.

2:00pm

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Tuesday, 11/17/2009
Location: Special Events Hall
Jennifer Pahlka (Code for America), Caterina Fake (Ditto)
Average rating: ***..
(3.65, 31 ratings)
Jen Pahlka in conversation with Caterina Fake of Hunch. Read more.

2:25pm

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Tuesday, 11/17/2009
Location: Special Events Hall
Danah Boyd (Microsoft Research)
Average rating: **...
(2.38, 34 ratings)
Networked social media provide infrastructure that allows information to flow far and wide. Politicians, celebrities, and corporations are jumping in with the hopes that they can get their message out. Sometimes messages do get widespread attention, but people complain that these are the "wrong" messages - the inaccurate, the humiliating, the saccharine. Read more.

3:15pm

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Tuesday, 11/17/2009
Design & UX
Location: 1A06
Sarah Kling (UEVision)
Average rating: **...
(2.42, 12 ratings)
Need to enhance your product but belt-tightening has made your budget uncomfortable? The economic downturn has affected everyone, and as companies compete for smaller pools of dollars, the need to be the very best and attract customers becomes even stronger. This session provides tips and tricks to easily enhance and improve product usability so you can optimize both your budget and your product. Read more.
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Tuesday, 11/17/2009
Social Media
Location: 1A08
Chris Brogan (New Marketing Labs)
Average rating: ***..
(3.43, 14 ratings)
Presence management: the use of various social and mobile tools to maintain an online presence, is the new phone. If you haven't prepared for this next wave of business interaction, you're missing out on opportunities. The social phone is ringing. Will you answer? Read more.
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Tuesday, 11/17/2009
Development
Location: 1A14
Rabble Evan Henshaw-Plath (cuboxsa.com), Blaine Cook (Poetica)
Average rating: **...
(2.86, 7 ratings)
Ever cringe when you're asked to enter your email address and password to a third party service? This talk will cover how to build and consume services which protect users privacy with OAuth and other techniques. Read more.
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Tuesday, 11/17/2009
Landscape & Strategy
Location: 1A21
Oren Michels (Mashery), Drew Bartkiewicz (The Hartford)
Average rating: *....
(1.50, 4 ratings)
Companies from Amazon to Twitter to Facebook are opening their API's to mash valuable content, data, and web applications with their partners and customers. While balancing the risks of data privacy and intellectual property loss, API management is moving into the spotlight for both IT compliance and information governance. Open Api's are rapidly becoming the lubricant of a Newly Mashed Order. Read more.
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Tuesday, 11/17/2009
Fundamentals
Location: 1A24
Scott Porad (Pet Holdings, Inc)
Average rating: ****.
(4.09, 11 ratings)
The team behind the hugely popular I Can Has Cheezburger and Failblog created the web's leading network of humor web sites by putting the power in the hands of their users. The result is a user-driven content model that is disrupting traditional media business models, yet producing better content, happier users, and lower costs. Learn by example how it's done, best practices, and pitfalls. Read more.

4:20pm

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Tuesday, 11/17/2009
Design & UX
Location: 1A06
Andy Budd (Clearleft Ltd)
Average rating: ****.
(4.31, 13 ratings)
These days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. In this session Andy Budd will look at the 7 key factors that go into designing the perfect customer experience, from initial first impressions, through to game like interactions and immersive experiences. Read more.
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Tuesday, 11/17/2009
Social Media
Location: 1A08
Marissa Louie (Huffington Post), Tom Bedecarre (AKQA), Steve Hall (Adrants), Rob Beeler (AdMonsters), Alisa Leonard-Hansen (iCrossing)
Average rating: **...
(2.30, 10 ratings)
Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist. Read more.
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Tuesday, 11/17/2009
Development
Location: 1A14
Marty Hall (coreservlets.com)
Average rating: **...
(2.75, 8 ratings)
jQuery is now the single most popular JavaScript library for building Ajax applications, having recently supplanted Prototype as the dominant toolkit. This tutorial gives a practical, hands-on introduction to programming in jQuery, preparing developers to return to their companies and immediately start building jQuery-based applications. Read more.
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Tuesday, 11/17/2009
Landscape & Strategy
Location: 1A21
Jeff Jarvis (Buzzmachine.com)
Average rating: ****.
(4.50, 6 ratings)
Jeff is writing another book and by the Fall he would like to discuss: What comes after the utter destruction of major industries - opportunities and potential. Read more.
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Tuesday, 11/17/2009
Landscape & Strategy
Location: 1A24
Eric Ries (Lessons Learned)
Average rating: ****.
(4.89, 9 ratings)
High-tech product development projects are notoriously difficult to manage. Many fail outright. Even when the product work as specified, far too often there are no customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to imagining, designing, and building new products. Read more.

7:00pm

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Tuesday, 11/17/2009
Location: Westin NY at Times Square
Average rating: *....
(1.00, 2 ratings)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.
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Tuesday, 11/17/2009
Location: Plymouth
Moderated by: Larry Chiang, entrepreneur
Average rating: *....
(1.50, 2 ratings)
Asse9 is pronounced asinine. We think it's dumb if you don't 100% of You Inc. This networking session is for entrepreneurial duckies that took the first step (or are thinking of taking that first step) My mentors book, "What They Don't Teach You at Harvard Business School", is about hacking entrepreneurship, reading peeps and sales. Copies at Amazon sell for $0.01. Twitter search: "#asse9" Read more.
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Tuesday, 11/17/2009
Location: Minskoff
Moderated by: Kristin Oberhaus
Are you a publisher or distributor of freeware, trialware, or shareware that needs monetization? Do you have software that already monetizes but needs distribution? Come meet with each other and get to know application providers looking for the same thing. At the same time, Josh and Kristin from W3i would like to help you connect people to applications and share our process and listen to you. Read more.
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Tuesday, 11/17/2009
Location: Nederlander
Moderated by: Lorenzo dell'Uva
Average rating: ****.
(4.00, 2 ratings)
mypage.it: extraordinary web for kids. The excellence and creativity of made-in-Italy applied to web 2.0 for kids. Read more.
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Tuesday, 11/17/2009
Location: New Amsterdam
Moderated by: Jabril Bensedrine
Offered by TRIANA LABS, a Tribeca-based business incubator made for existing companies based outside the East Coast and abroad. Selected members gain turnkey access to a NYC office & ecosystem (functional team, panel of experts, senior advisory board, growing network of angels and investors, great member companies for synergies and mutual mentoring). We ARE here to help you:) Read more.

8:00pm

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Tuesday, 11/17/2009
Location: Minskoff
Moderated by: Yehuda Jacobs
The dangers of SQL injection, and how to defend your website. Read more.
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Tuesday, 11/17/2009
Location: Nederlander
Moderated by: Susan Malaika
This session will showcase XQuery as a development language for Web applications. Read more.
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Tuesday, 11/17/2009
Location: New Amsterdam
Moderated by: Bonnie Sandy
Explore what is needed to serve and bridge a gaping ( and potentially lucrative) digital divide, getting technology into the hands of non traditional audiences! Understanding that, Culture + Creativity + Collaboration + Community = Commerce. Design your products to identify, reach develop and support untapped audiences! All while designing projects that do more with less resources! Read more.

8:15pm

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Tuesday, 11/17/2009
Location: Plymouth
Moderated by: Larry Chiang
Average rating: *****
(5.00, 1 rating)
This session is for anyone interested in getting the inside scoop about venture capital. This workshop addresses whether you should take money, how to get a meeting, what VCs are looking for, getting a VC to hustle for you before the meeting and more. Most of these views are edgy and the speakers are risking their reputation to mentor you. Read more.

Wednesday, 11/18/2009

9:00am

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Wednesday, 11/18/2009
Design & UX
Location: 1A06
Christopher Fahey (Behavior Design)
Average rating: ***..
(3.92, 12 ratings)
More and more, users are interacting with web sites and software on a conversational, physical, and emotional level -- just like we've always interacted with other people. UX designers, then, must stop thinking about interfaces as dumb control panels and begin imagining them (literally!) as human beings. This talk will discuss past, present, and future ways of humanizing the user experience. Read more.
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Wednesday, 11/18/2009
Social Media
Location: 1A08
Veronica Fielding (Digital Brand Expressions)
Average rating: ***..
(3.67, 15 ratings)
The social media landscape is full of both opportunities and pitfalls. Veronica Fielding will discuss strategies to have in place before your sales team, customer service reps or marketing managers start communicating in the social media environment on behalf of your brand. Read more.
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Wednesday, 11/18/2009
Development, Mobile
Location: 1A14
Tony Jebara (Sense Networks Inc.)
Average rating: **...
(2.00, 2 ratings)
Thanks to an entire planet of data-generating users, machine learning is becoming a common tool for services. Tony Jebara is the Chief Scientist of Sense Networks, a company whose business model depends on making "sense" of a constant stream of cellphone data to predict consumer activity. This talk will survey the uses of machine learning and how to get started. Read more.
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Wednesday, 11/18/2009
Web 2.0 at Work
Location: 1A24
Ross Mayfield (SlideShare, Inc.), Dave Burke (The Washington Post), Patrick Durando (McGraw Hill)
Average rating: ****.
(4.50, 8 ratings)
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. This panel will present strong case studies where successful social software implementations exist, showing how these examples provide a beacon of understanding for companies attempting to implement Web 2.0 technologies. Read more.
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Wednesday, 11/18/2009
Sponsored Sessions
Location: 1A05
Christopher David (Sony Ericsson), Kichiro Kurozumi (Sony Ericsson)
Average rating: **...
(2.71, 7 ratings)
In the session, Sony Ericsson will address these issues and the opening up of mobile development which will benefit the consumers as well as web and mobile developers and UI designers. Today’s mobile phones are evolving fast to keep up with the consumer requirements. Read more.
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Wednesday, 11/18/2009
Special Programs and Events
Location: Web2Open
Average rating: ***..
(3.00, 1 rating)
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

9:30am

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Wednesday, 11/18/2009
Average rating: *....
(1.00, 1 rating)
We'll choose five companies to present their new company or product on stage at Web 2.0 Expo New York. Each will have five minutes to present and will receive real-time feedback from a panel of industry experts and the audience. Read more.

10:05am

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Wednesday, 11/18/2009
Design & UX
Location: 1A06
Todd Zaki Warfel (Messagefirst)
Average rating: ****.
(4.19, 16 ratings)
Every design problem has a number of viable solutions. So, how do you know you’ve chosen the right one? Far too often, we as designers, get stuck on our first design concept and don’t explore multiple solutions. What if you could explore multiple design options quickly and easily? What if you could find a way to test your designs without a lengthy usability test? Read more.
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Wednesday, 11/18/2009
Social Media
Location: 1A08
David Armano (Dachis Group), Jeff Dachis (Dachis Group)
Average rating: ***..
(3.57, 7 ratings)
Social Business Design is the intentional creation of a dynamic business culture that empowers all of its constituents to better exchange value. This presentation will define and break down key elements of "social business" from distinct vantage points delivered by four well known practitioners in the industry. From analysis of industry trends, to in depth case studies and measurement. Read more.
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Wednesday, 11/18/2009
Development
Location: 1A14
Nicole Sullivan (Stubbornella)
Average rating: ****.
(4.40, 10 ratings)
CSS is a frustration point for developers and engineers and a stumbling block for startups. Less is more in CSS, but less is hard to achieve. Learn how to write CSS that scales to thousands of pages or millions of users and results in leaner code, which is easier to both write and maintain. Read more.
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Wednesday, 11/18/2009
Web 2.0 at Work
Location: 1A24
Alina Fu (Microsoft Corp.), Tanuj Bansal (Microsoft Corporation)
Average rating: ***..
(3.00, 4 ratings)
It's becoming general knowledge that being active in a social network can help you create richer content, garner broader feedback, help people find your work and extend your social reach and influence. But how do these actions help enterprises be more productive and innovative? In this session we'll reveal how user data and feedback have changed enterprise software including SharePoint 2010. Read more.
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Wednesday, 11/18/2009
Sponsored Sessions
Location: 1A01
Sumit Chawla (Microsoft), Tim Wise (Domino's Pizza LLC)
Average rating: ***..
(3.00, 1 rating)
Rather than being forced to use some language or framework you don’t need otherwise, why not just keep using the ones you are familiar with now ? In this session, we will step thru a series of demonstrations where non-Microsoft open source programming technologies (like Php or Java) and tools are used natively to create cloud computing solutions with the Azure Services platform. Read more.
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Wednesday, 11/18/2009
Sponsored Sessions
Location: 1A05
Mike Lewis (Awareness)
Average rating: ***..
(3.67, 12 ratings)
Walk through real-world examples of how to track a social media ROI and simplify metrics. Read more.
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Wednesday, 11/18/2009
Special Programs and Events
Location: Web2Open
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

11:00am

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Wednesday, 11/18/2009
Special Programs and Events
Location: Expo Hall
Average rating: ***..
(3.00, 4 ratings)
Come visit the Web 2.0 Expo New York expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more! Read more.

11:10am

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Wednesday, 11/18/2009
Design & UX
Location: 1A06
Håkon Wium Lie (Opera Software)
Average rating: ****.
(4.22, 18 ratings)
So you want to learn more about CSS3? Who better to talk to than the co-creator and spec editor? Håkon Wium Lie shares what parts of CSS3 developers and designers can expect to implement today and what they will be able to do in the future. This session is for everyone who wants to push the limits of what they can do with CSS. Read more.
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Wednesday, 11/18/2009
Michael Lazerow (Buddy Media)
Average rating: ****.
(4.08, 13 ratings)
The "walled gardens" on the web are coming down, one by one. People can now connect with your brand via one "profile" across platforms and share their experiences with their social graph in real time. A person on Facebook plays a game against a person on their iPhone. What does that mean for marketers looking to strategically develop or expand their body of social media content? Read more.
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Wednesday, 11/18/2009
Development, Government 2.0
Location: 1A14
Toby Segaran (Google), Jesper Andersen (Bloom Studios)
Average rating: **...
(2.50, 2 ratings)
The SECs new XBRL format combined with community efforts will soon provide enough free financial data that hackers will be able to create interactions with data. We'll cover sources and ways that developers can use machine learning and visualization to explore financial data in novel ways, using techniques like multidimensional scaling, network visualization and variations on traditional charts. Read more.
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Wednesday, 11/18/2009
Clara Shih (Hearsay Labs)
Average rating: ****.
(4.00, 9 ratings)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook and Twitter to bootstrap brand conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Hear how transitive trust, hypertargeting, and fringe-relationship “options” are rewriting the rules, and how to best prepare. Read more.
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Wednesday, 11/18/2009
Development
Location: 1A24
Alexis Roos (Sun microsystems)
Average rating: ****.
(4.00, 1 rating)
This session explains how Java can be used to develop Web 2.0 services blending RIA, web and communications. Technologies running on the Java Platform are first introduced and then demonstrated through the creation of services from scratch using open source Java Software including Java SE, Netbeans, Java EE RI and MySQL. These services will mashup existing SaaS including Twitter, Google and Yahoo Read more.
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Wednesday, 11/18/2009
Sponsored Sessions
Location: 1A01
Dave Wolf (Cynergy)
Average rating: ****.
(4.00, 1 rating)
For years we architected software as a highly scalable distributed model. We moved the right parts of the architecture to the right parts of our network and onto the right kinds of hardware. Yet we never did this with arguably the most important part of software, the user experience. We expected a mobile executive to work through the same experience as a school kid or an at home mom. Read more.
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Wednesday, 11/18/2009
Sponsored Sessions
Location: 1A05
Average rating: ***..
(3.00, 1 rating)
If you think mashups are just a cool technology for the consumer web, you might be missing out on a real opportunity to lower development costs and reduce IT backlog. Read more.
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Wednesday, 11/18/2009
Special Programs and Events
Location: Web2Open
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

12:30pm

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Wednesday, 11/18/2009
Special Programs and Events
Location: Web2Open
Average rating: *****
(5.00, 1 rating)
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

1:30pm

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Wednesday, 11/18/2009
Location: Special Events Hall
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by the Web 2.0 Expo NY program chairs Jen Pahlka and Brady Forrest. Read more.

1:35pm

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Wednesday, 11/18/2009
Location: Special Events Hall
Baratunde Thurston (The Onion)
Average rating: ****.
(4.89, 35 ratings)
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of. Read more.

1:50pm

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Wednesday, 11/18/2009
Location: Special Events Hall
Douglas Rushkoff ("Program or Be Programmed")
Average rating: ***..
(3.56, 27 ratings)
Keynote given by Douglas Rushkoff, author of Life, Inc. Read more.

2:05pm

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Wednesday, 11/18/2009
Location: Special Events Hall
Gina Trapani (The Complete Guide to Google Wave)
Average rating: ***..
(3.12, 34 ratings)
Google Wave is one of the most ambitious product launches of 2009. It's also the one most likely to make you say, "I don't get it." Wave's hyped elevator pitch is that it reinvents email for the modern web, but that's an oversimplification. Wave combines document collaboration and instant messaging into a single workspace, whose live moving cursors and non-linear nature can melt brains. Read more.

2:20pm

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Wednesday, 11/18/2009
Location: Special Events Hall
Anil Dash (Activate)
Average rating: ***..
(3.71, 24 ratings)
Keynote by Anil Dash. Read more.

2:35pm

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Wednesday, 11/18/2009
Location: Special Events Hall
Sarah Milstein (TechWeb), John Borthwick (betaworks)
Average rating: **...
(2.09, 11 ratings)
Brady Forrest in conversation with John Borthwick of betaworks. Read more.

2:45pm

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Wednesday, 11/18/2009
Location: Special Events Hall
Scott Berkun (Berkun Consulting)
Average rating: ****.
(4.15, 20 ratings)
What do storytelling, twitter, social media, public speaking, your hidden desires, Cool Hand Luke and big events like Web 2.0 Expo have in common? Bestselling author Scott Berkun will share some provocative and inspiring secrets that connect all these disparate ideas, and more, together, pulled from his new book, Confessions of a Public Speaker. Read more.

3:30pm

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Wednesday, 11/18/2009
Design & UX
Location: 1A06
Alexa Andrzejewski (Foodspotting)
Average rating: ****.
(4.08, 13 ratings)
Getting people to fall in love with your site is never easy. Fortunately, you don't have to sit back and hope for passionate users to come along. There are steps you can take to make yourself more "crush-worthy." You'll leave this session equipped with practical tools, patterns and relationship advice for diagnosing and addressing attraction issues. Read more.
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Wednesday, 11/18/2009
Social Media
Location: 1A08
Sean Power (Watching Websites), Jeffrey Neu (J. C. Neu and Associates), Chris Brogan (New Marketing Labs), Shwen Gwee (Vertex Pharmaceuticals), Liz Mair (Hynes Communications)
Average rating: **...
(2.67, 6 ratings)
Social media advocates encourage us to be transparent and accessible online. As companies, we rush to join our competitors on social media platforms. But what happens when our employees' personal profiles become stronger brand presences than our own corporate ones, and who owns it? Read more.
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Wednesday, 11/18/2009
Development
Location: 1A14
Brett Slatkin (Google Inc.)
Average rating: ****.
(4.00, 1 rating)
The PubSubHubbub protocol enables existing RSS and Atom feeds to become real-time streams. It levels the playing field by decentralizing control of real-time content on the web. No company owns the protocol and anyone may participate-- the key attributes that have built the web into what it is today. Read more.
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Wednesday, 11/18/2009
Landscape & Strategy
Location: 1A21
Sarah Milstein (TechWeb)
Average rating: ***..
(3.43, 7 ratings)
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter. Read more.
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Wednesday, 11/18/2009
Web 2.0 at Work
Location: 1A24
Michael Ogrinz (Mashup Patterns), Olivier Poupeney (DreamFace Interactive), Oliver Piccioto (Convertigo)
Average rating: **...
(2.67, 3 ratings)
Mashup Patterns author and principal architect of Bank of America Mike Ogrinz builds live examples of enterprise-based mashups that will show how this technology allows IT teams (and end-users!) to build new solutions and tackle problems previously dismissed as impossible. All using less resources than traditional development techniques. Read more.
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Wednesday, 11/18/2009
Sponsored Sessions
Location: 1A01
Jeff Schick (IBM)
Average rating: ****.
(4.50, 2 ratings)
Social software isn't just for college kids anymore. Connecting communities of business people - colleagues, customers, and business partners - has emerged as a key way to drive innovation, become more competitive, and work smarter. Read more.
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Wednesday, 11/18/2009
Sponsored Sessions
Location: 1A05
Schoeller Porter (Wolfram Alpha LLC)
Average rating: ****.
(4.00, 1 rating)
Wolfram|Alpha is a platform for democratizing access to information, enabling the discovery of insight and knowledge from the financial markets to the locations of stars over Timbuktu. Explore the breadth and depth of Wolfram|Alpha and see how the Wolfram|Alpha API can enrich your web, mobile, and desktop applications. Read more.
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Wednesday, 11/18/2009
Special Programs and Events
Location: Web2Open
Average rating: ***..
(3.00, 1 rating)
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

4:30pm

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Wednesday, 11/18/2009
Location: Expo Hall 3B
Average rating: ***..
(3.00, 8 ratings)
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees. Read more.

7:00pm

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Wednesday, 11/18/2009
Location: Westin NY at Times Square
Average rating: **...
(2.00, 1 rating)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.
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Wednesday, 11/18/2009
Location: Plymouth
Moderated by: Charles Knight
Charles Knight, editor of the blog AltSearchEngines and creator of The Top 100 Alternative Search Engines list, will present his current Top 100 search engines in 100 minutes. AltSearchEngines launched with a base of 1,000 search engines and has published almost 4,000 posts since then! Come and see the 100 most creative and innovative search engines in the world in this rapid fire presentation. Read more.
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Wednesday, 11/18/2009
Location: Minskoff
Moderated by: Eric J Floe
The future generations of web2.0 applications will include reaching “out of the box” to interface with external processes. By bridging the gap between the computer, and hardware external to the computer we can enjoy a synergistic level of invention based technology. Read more.
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Wednesday, 11/18/2009
Location: Nederlander
Moderated by: Alex Stamos and Chris Clark, iSEC Partners
Average rating: *****
(5.00, 1 rating)
Web 2.0 and social media companies continuously struggle with balancing moving fast and innovating with more mundane concerns around security and privacy. Let's get together and discuss ways that small groups can still build innovative solutions and systems without creating a huge security mess to deal with later. Please bring your war stories to share, especially the ones without happy endings. Read more.
Wednesday, 11/18/2009
Location: New Amsterdam
TBC

8:00pm

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Wednesday, 11/18/2009
Location: Nederlander
Moderated by: Asher Snyder
This session will show you how to create your Web 2.0 apps faster and easier using NOLOH. NOLOH (Not One Line of HTML) allows you to develop your applications in a single language without having to worry about the usual problems that distract you from your core application. NOLOH takes care of the plumbing so you can spend more time on your business. Read more.
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Wednesday, 11/18/2009
Location: New Amsterdam
Moderated by: Russ Nelson
It’s about human behavior, not technology. Our devices should be the means—empowering our connections with each other—not an end in themselves. We understand ourselves through our relations with others, relations that are mediated by technology. What can we learn about ourselves and our customers from studying the patterns of behavior on social media sites? Read more.

Thursday, 11/19/2009

9:00am

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Thursday, 11/19/2009
Location: Special Events Hall
Sarah Milstein (TechWeb), Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by the Web 2.0 Expo NY program chairs Jen Pahlka and Brady Forrest. Read more.

9:05am

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Thursday, 11/19/2009
Location: Special Events Hall
Heather Gold (the Heather Gold Show)
Average rating: ***..
(3.69, 13 ratings)
Keynote given by Heather Gold. Read more.

9:15am

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Thursday, 11/19/2009
Location: Special Events Hall
Tim O'Reilly (O'Reilly Media, Inc.), Beth Noveck (Executive Office of the President/OSTP)
Average rating: ****.
(4.25, 16 ratings)
Tim O'Reilly in conversation with Beth Noveck, United States Deputy Chief Technology Officer for Open Government. Read more.

9:50am

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Thursday, 11/19/2009
Location: Special Events Hall
Dennis Crowley (foursquare)
Average rating: ***..
(3.71, 7 ratings)
Keynote by Dennis Crowley, foursquare. Read more.

10:00am

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Thursday, 11/19/2009
Location: Special Events Hall
Kevin Marks (TummelVision.tv)
Average rating: ***..
(3.69, 16 ratings)
Keynote given by Kevin Marks of British Telecom. Read more.

10:10am

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Thursday, 11/19/2009
Location: Special Events Hall
Ching-Yung Lin (IBM Research)
Average rating: **...
(2.92, 13 ratings)
Nine hundred and forty-eight dollars. That's the annual dollar value of each person in your email contact at work, according to a novel IBM Research study with researchers in MIT Sloan Management School. Those with strong links to a manager produced an average of $588 of revenue per month over the norm. Economists and computer scientists are showing how social network helps you more successful. Read more.

10:20am

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Thursday, 11/19/2009
Location: Special Events Hall
Yousef Khalidi (Microsoft)
Average rating: **...
(2.42, 12 ratings)
We all use cloud computing, we just don’t call it that. It is Yahoo mail. Gmail. Hotmail. Facebook. It is in our personal lives in many different ways. But until now it is not really in the business world in a big way. Yousef Khalidi will share his work to change this. A Distinguished Engineer at Microsoft will talk of where Microsoft is heading, and how we can harness it in many ways. Read more.

10:30am

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Thursday, 11/19/2009
Location: Special Events Hall
Gentry Underwood (Orchestra, Inc)
Average rating: ****.
(4.44, 16 ratings)
Just as early computer interfaces were complicated and non-intuitive, most Web 2.0 tools today are socially awkward. The added complexity of designing not only for the human-to-computer interaction but also for human-to-human interaction is a real challenge. Read more.

11:00am

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Thursday, 11/19/2009
Design & UX, Web 2.0 at Work
Location: 1A06
Rashmi Sinha (SlideShare, Inc.)
Average rating: ***..
(3.75, 8 ratings)
This talk is meant for startups that are working on launching a product, for designers who want to learn to work in a more agile manner, for anyone who wants to learn about moving fast while building great products. Read more.
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Thursday, 11/19/2009
Genevieve Bell (Intel Corporation)
Average rating: ****.
(4.00, 4 ratings)
Recent reports on Internet usage patterns document the presence of ex-users, and a persistent population of non-users. This presentation draws on recent quantitative studies, ethnographic research and other social scientific inquiry to shed light on what motivates people to become ex-users and what this teaches us about how to make technology compelling. Read more.
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Thursday, 11/19/2009
Development
Location: 1A14
Damon Horowitz (Google)
Average rating: ***..
(3.00, 1 rating)
What can and should your machine understand about what you are saying? On a typical day, you may browse several web pages, read and write emails, update your Facebook status, follow your favorite Twitterers, exchange text messages with friends, and so forth. All of these communications are machine-readable -- and therefore, potentially machine-understandable. Read more.
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Thursday, 11/19/2009
Fundamentals, Mobile
Location: 1A21
Karl Good (Truphone)
Average rating: ***..
(3.88, 8 ratings)
Mobile carriers and device manufacturers have recently launched app stores or announced plans for one. We’ll hear the developers’ perspective on this newly flooding channel. Is it necessary to build an app for each store? What are the pluses and minuses of each virtual location? How do you price? Does advertising work in mobile apps, and if so, how? Read more.
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Thursday, 11/19/2009
Government 2.0
Location: 1A24
Allan Holmes (nextgov.com), Eric Gundersen (Development Seed)
Average rating: *****
(5.00, 1 rating)
More government data is being opened up and made more accessible, but what does that really look like? This session will demo and discuss four examples of government data being used to provide valuable information to the public that previously wasn't accessible, including examples that use city government data, data from the U.S. Census Bureau, and GIS data from a UN agency. Read more.
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Thursday, 11/19/2009
Special Programs and Events
Location: Expo Hall
Come visit the Web 2.0 Expo New York expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more! Read more.
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Thursday, 11/19/2009
Sponsored Sessions
Location: 1A01
Peter Laudati (Microsoft Corp)
Average rating: ***..
(3.50, 2 ratings)
Learn how to build an HD video streaming solution with IIS and Silverlight – all tied together neatly with your PHP code. Among the cast of characters you'll find FastCGI, IIS Smooth Streaming, Expression Encoder, DeepZoom and more. Come experience how PHP is a first class citizen when playing with Microsoft technologies & tools, whether your solution is web or RIA. Read more.
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Thursday, 11/19/2009
Sponsored Sessions
Location: 1A03
Debra Louison Lavoy (Open Text)
Average rating: ***..
(3.80, 5 ratings)
Social Media is increasingly recognized as a valuable tool in developing and executing business strategy across industry types. In this session, you will learn how to create a social media plan that supports your business strategy and, more importantly, how to build in the right metrics to measure results vital for continued upper management support. Read more.
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Thursday, 11/19/2009
Sponsored Sessions
Location: 1A05
Collaboration workloads are perfectly suited for the cloud - providing solutions that drive effective collaboration and communication. Built on open web 2.0 technologies, IBM LotusLive collaboration solutions and social networking services allow businesses to manage projects, securely share information and communicate - inside and outside your company. Read more.
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Thursday, 11/19/2009
Special Programs and Events
Location: Web2Open
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

11:10am

Add to your personal schedule
Thursday, 11/19/2009
Special Programs and Events
Location: Web2Open
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

12:25pm

Add to your personal schedule
Thursday, 11/19/2009
Special Programs and Events
Location: Web2Open
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

1:20pm

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Thursday, 11/19/2009
Web 2.0 at Work
Location: 1A06
Gentry Underwood (Orchestra, Inc)
Average rating: ****.
(4.18, 11 ratings)
Continuing the theme from his keynote, Gentry Underwood with explore the design challenges of creating social software. Read more.
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Thursday, 11/19/2009
Analytics, Social Media
Location: 1A08
Stephan Spencer (The Art of SEO)
Average rating: *****
(5.00, 4 ratings)
Real-time search engine optimization is not about trying to rank in what are known as the niche "real-time search engines" (e.g. Twitter Search, Scoopler, Tweetmeme), since these engines command such a small silver of the total market share for search. Thus, when practicing "real-time" SEO, one's attention must be placed squarely on Google (and secondarily on Yahoo and Bing of course). Read more.
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Thursday, 11/19/2009
Development, Mobile
Location: 1A14
Rob Ellis (Nitobi Inc.), Brock Whitten (Nitobi Inc.)
Average rating: ****.
(4.67, 6 ratings)
Using the PhoneGap open source development framework, web developers can create mobile applications with HTML and JavaScript--technologies they know and love--and still take advantage of geo location, camera, vibration, sound and other native device capabilities. In this session, you'll learn how to use PhoneGap to build mobile apps for iPhone, Android and Blackberry. Read more.
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Thursday, 11/19/2009
Landscape & Strategy
Location: 1A21
Ben Huh (I Can Has Cheezburger), Lane Becker (Get Satisfaction), Rashmi Sinha (SlideShare, Inc.), Micah Baldwin (TakeComics), Charlie O'Donnell (First Round Capital)
Average rating: *****
(5.00, 5 ratings)
Good entrepreneurs know that the road to success is best paved with epic failures. Myself and other Web 2.0 gurus will share the unique failures and risk we've faced so you don't have to. Read more.
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Thursday, 11/19/2009
Government 2.0
Location: 1A24
Allan Holmes (nextgov.com), Peter Koht (City of Santa Cruz)
Average rating: *****
(5.00, 1 rating)
Peter Koht of the City of Santa Cruz will discuss how the City is using social media to engage residents in resolving the City’s budget crisis. He will provide best practices for other cities looking to use the technology and insights to Web 2.0 vendors on the issues that local governments are dealing with and the technology they need to address these issues. Read more.
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Thursday, 11/19/2009
Sponsored Sessions
Location: 1A01
Michael Reynolds (SpinWeb), John Limbocker (Limbo Vision, Inc.), Janine Soika (Verio Inc.)
Average rating: ****.
(4.67, 3 ratings)
This breakout will focus on how you can leverage Social Media to increase your search engine optimization (SEO) programs to attract new customers. You’ll learn what you need to know about search engine technology and social media to maximize your SEO results. Read more.
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Thursday, 11/19/2009
Sponsored Sessions
Location: 1A05
Pete LePage (Google)
Average rating: ****.
(4.50, 2 ratings)
Internet Explorer 8 has support for many HTML5 features, but do you know what they are or how to use them? We’ll do a quick overview of those features, see how they’re supported and then dive into the code and see real examples of how they work. Read more.
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Thursday, 11/19/2009
Special Programs and Events
Location: Web2Open
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

2:25pm

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Thursday, 11/19/2009
Social Media, Web 2.0 at Work
Location: 1A06
Jeanne Murray (IBM )
Average rating: ***..
(3.50, 2 ratings)
The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams. Read more.
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Thursday, 11/19/2009
Sanjay Dholakia (Lithium Technologies)
Average rating: ***..
(3.25, 4 ratings)
Rules of thumb are no longer enough to align social media efforts to business objectives. This session will demonstrate with data the basis for deriving business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Value Index to align social media strategies to company objectives. Read more.
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Thursday, 11/19/2009
Development, Performance
Location: 1A14
Matt Mullenweg (WordPress / Automattic)
Average rating: ***..
(3.11, 9 ratings)
The steps the Open Source project WordPress took to increase its front-end performance many-fold, what worked and what didn’t. Read more.
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Thursday, 11/19/2009
Tom Hughes-Croucher (Change.org), Carlos Bueno (Yahoo! Inc.)
Average rating: ***..
(3.00, 2 ratings)
Cloud computing comes with problems you can't code your way out of, such as network latency. The high latency of inter-cloud data exchange creates a bias towards a single vendor solutions, no matter how open the standards are. In this talk we explore the "latency trap" and how "cloud peering" can help customers avoid it and help cloud & web services evolve in a more flexible, sensible way. Read more.
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Thursday, 11/19/2009
Government 2.0
Location: 1A24
Allan Holmes (nextgov.com), Josh Knauer (Rhiza Labs)
In under 48 hours, and working pro bono, Rhiza Labs harnessed crowds' wisdom and professionals' expertise to create a free portal that tracks the spread of H1N1 swine flu 5-6 days faster than government sources. Join Rhiza to learn how to implement fast, flexible crowdsourcing technology that makes data accessible to non-experts, scales to unexpected traffic and ensures the validity of data. Read more.
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Thursday, 11/19/2009
Sponsored Sessions
Location: 1A01
Andy Schroepfer (Rackspace Hosting)
Small businesses and large organizations alike are wiping out server infrastructure and going the service route. The trend toward NoMoreServers is gaining momentum. Server huggers should give their servers one last hug because hosting and cloud computing service providers are becoming the largest purchasers of servers. Read more.
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Thursday, 11/19/2009
Special Programs and Events
Location: Web2Open
Average rating: *****
(5.00, 1 rating)
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

3:30pm

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Thursday, 11/19/2009
Lisa Conquergood (Picnik.com), Avner Ronen (Boxee)
Average rating: ***..
(3.17, 6 ratings)
In this session, we’ll give examples of companies that utilize word of mouth marketing as main touch points with their audiences and techniques for allowing customers to become brand evangelists successfully. We’ll also go through customer feedback and discuss why engagement at this level with your customers is key to growing your business – from the startup level to the corporate level. Read more.
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Thursday, 11/19/2009
Development
Location: 1A14
Karen Teng (AdaptiveBlue)
Average rating: **...
(2.00, 2 ratings)
As the web evolves so does our expectations from browsers. It's become more and more common for users to download addons to help increase productivity, personalize a theme, or socialize in new and different ways. While Firefox has long been known as the browser du jour for addons, few take the leap to release versions for Internet Explorer or most recently, Chrome. Read more.
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Thursday, 11/19/2009
Landscape & Strategy
Location: 1A21
Peter Semmelhack (Bug Labs)
The business benefits of open source software are well documented. But can the same or similar benefits also be realized by using open source hardware (OSH)? Peter Semmelhack, founder and CEO of Bug Labs, will address some of these issues, discuss the opportunities and challenges, and provide anecdotes from his experiences at Bug Labs. Read more.
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Thursday, 11/19/2009
Government 2.0
Location: 1A24
Allan Holmes (nextgov.com), Elena Rapisardi (formez, ispro, gruppo comunale pernumia, distretto bassa padovana)
Two experiences in the field of Italian Civil Protection show how emergency management systems can be more effective when using knowledge sharing platforms and the Web 2.0 tools. The last earthquake in April 2009 revealed that participation (citizens and civil protection operators) is key to manage and cope with major disasters. Read more.
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Thursday, 11/19/2009
Special Programs and Events
Location: Web2Open
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.

4:35pm

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Thursday, 11/19/2009
Social Media
Location: 1A08
Adam Lavelle (iCrossing )
Average rating: ****.
(4.00, 1 rating)
Online users are vying to replace the brand manager. Your car buying experience today is radically different than five years ago, and today we know where Starbuck’s beans come from (fair-trade). Is this all good? Transparency, by design or by force effects brands in new ways that are no longer solved by traditional means. Read more.
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Thursday, 11/19/2009
Development, Performance
Location: 1A14
Chris Saari (Yahoo!)
Average rating: ***..
(3.00, 2 ratings)
Dealing with latency is enables the real time web. From Twitter’s up to the moment updates, to instant messaging, to Google serving a search result in the blink of an eye dealing with latency is the key to keeping the web, and your own computer, running quickly. Learn how to conquer latency for building fantastic products by looking at examples from around the industry. Read more.
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Thursday, 11/19/2009
Allan Holmes (nextgov.com), Michael Wallick (NASA Jet Propulsion Laboratory)
A discussion of the new scientific search interface being developed for mission data relating to the Mars Science Laboratory being develop for launch in 2011, and how it incorporates paradigms of Web 2.0, as well as other web technologies being exploited for current and future NASA mission operations. Read more.
Add to your personal schedule
Thursday, 11/19/2009
Special Programs and Events
Location: Web2Open
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees. Read more.
Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.