Mobile carriers and device manufacturers — including Palm, RIM, Nokia, Google, Samsung, Microsoft and now Sun and Qualcomm — have recently launched app stores or announced plans for one. We’ll hear the developers’ perspective on this newly flooding channel. Is it necessary to build an app for each store? What are the pluses and minuses of each virtual location? How do you price? Does advertising work in mobile apps, and if so, how?
To the challenge of writing your application for multiple handheld platforms, add the challenge of distributing it in multiple online (and even brick-and-mortar) stores. Truphone, as the first company to offer a mobile VoIP application for the Apple Store and Android Market (before Skype), has been on the forefront of app store distribution. Recently, Truphone came out with an app for Blackberry, and a program for selling the service through the Blackberry dealer channel. Truphone can tell attendees why and how they developed apps for each store, how to handle user perceptions of “quality” and free versus “premium” applications.
Karl Good, director of consumer applications, can share with the Symbian community about why and how Truphone develops their application. Truphone has had more success than most distributing through mobile web advertising, and can demonstrate how to handle user perceptions of “quality” and free versus “premium” applications. Truphone would also like to unveil its new initiative to offer open Truphone platform capabilities that allow developers to build voice-supported applications. This presentation will be interactive, inviting discussion and audience participation. Founded in 2006, Truphone is a global mobile communications provider in the business of innovating how people converse in our globally connected world. As the industry’s first mobile Internet operator, the company makes it easy and affordable for users all over the world to keep in touch with friends, family and business contacts overseas or whilst roaming. Truphone offers MOIP over regular WiFi networks, but also offers Truphone Anywhere, a call-through service.
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