The Elephant in the Room: Social Media ROI

Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies.

Mike was most recently the CEO and Co-Founder of Stimulate Solutions, a SaaS software provider focused on leveraging social media to target leads and increase demand. He was responsible for general management and company operations, business development, marketing and sales.

Prior to forming Stimulate, Mike led marketing activities at several early stage technology firms, helping them mature into highly successful organizations. As Vice President of Marketing at PlatformQ, Mike increased demand by 120% and increase strategic partners by 200%. As Vice President of Marketing at Salesnet, he drove all marketing activities, leading up to the company’s acquisition by RightNow Technologies (NASDAQ: RNOW). At StreamServe, Inc., Michael led marketing during a time of rapid growth when the company saw an increase in U.S. license revenue of 166% and a 50% increase in overall revenue.

Mike has been the President of the Business Marketing Association Boston since January of 2005. During his time as President, the BMA saw a 200% increase in demand and a 120% increase in non-dues revenue which is the largest increase in chapter history. Michael also serves as the Chairman of Marketing and Communication in the Bentley University graduate alumni association.

Michael earned a BA in Organizational Psychology from Stonehill College and an MBA from Bentley University.

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