Social Software – Creating Value Today and Establishing Opportunity Tomorrow

Social software isn’t just for college kids anymore. Connecting communities of business people – colleagues, customers, and business partners – has emerged as a key way to drive innovation, become more competitive, and work smarter. IBM and IBM customers are leading the charge to show how social software and collaboration can lead to more employee innovation, better document sharing, and closer customer relationships.

In this session, Jeff Schick (VP of Social Software at IBM) will describe how IBM customers are using social and team collaboration software to work smarter. Jeff will also share his perspective on the IBM view of the “Collaboration 2.0” future.