Social Media is increasingly recognized as a valuable tool in developing and executing business strategy across industry types. However there is a wide range of social media tools and services from which to choose and little guidance as yet in measuring success. In this session you will learn how to create a social media plan that supports your business strategy and, more importantly, how to build in the right metrics to measure results vital for continued upper management support.
Debra Lavoy has been working with collaborative and social media for over 15 years at companies such as AOL and Adobe and now serves as Director of Product Marketing for Digital and Social Media at Open Text. She is a regular speaker in the D.C. area, where Obama’s transparent government initiative has created a world of thought and activity on the need to leverage both cultural and technological advances to move ahead to new levels of customer relationships and organizational productivity.
She blogs at productfour.wordpress.com.
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