The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products

High-tech product development projects are notoriously difficult to manage. Many fail outright. Even when the product work as specified, far too often there are no customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to imagining, designing, and building new products.

The current macroeconomic climate presents unparalleled opportunities for those that can thrive with constrained resources. The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide the creation of technology businesses that create disruptive innovation.

This presentation presents entrepreneurs and managers with ways to:

1. Identify a profitable business model faster and cheaper than your competitors.

2. Continuously discover what customers want to buy before building or making follow-on investments in new features.

3. Ship new software at a dizzying pace: multiple times a day while improving quality and lowering costs.

4. Build a company-wide culture of decision-making based on real facts, not opinions.

Eric Ries is a serial entrepreneur and author of the blog Startup Lessons Learned. In this presentation, he will share practical solutions based in his work building IMVU to more than 25 million members worldwide and his experiences consulting to more than a dozen technology startups.

This is a designated Web2Open Hybrid session, with a follow up discussion scheduled for Wednesday in Web2Open at 11:10am