Social Interaction Design: A Primer

Continuing the theme from his keynote, Gentry Underwood with explore the design challenges of creating social software.

Just as early computer interfaces were complicated and non-intuitive, most web 2.0 software today is socially awkward. As the purpose of the software shifts from manipulating data to interacting with other people, the designer must create solutions that are not only intuitive from an interface perspective, but are also appropriate from a social and cultural perspective.

What does good social software look like? How do teams create social tools that are simultaneously user-friendly and culturally appropriate?

Drawing from IDEO’s experience both with its clients and its own internal tools, Gentry will share deign principles for creating social software that works.