A Site For Your Dev Community
With the introduction of Web 2.0 several years ago, the focus on how to increase customer value, satisfaction and service through the web and through products is constantly changing. As customers and communities look to companies to create more usable and friendly products and websites, companies must adapt to this changing environment, essentially shifting the way business units and engineering groups deliver products to the customer.
When Microsoft introduced its Web Platform last year, the focus was on simplicity, interoperability, and integration. Over the past 12 months, Microsoft has delivered on customer promise by not only delivering a new website and resources for developers & users (www.microsoft.com/web) but also by re-introducing and engineering core products in the Microsoft Web Platform to become more user-friendly as well as easier to download, install, and configure – and run alongside PHP applications.
This session will not be covering The Microsoft Platform itself, but more the lessons learned and structural changes that happened within Microsoft and with the community, and ideas and best practices you can use in your own business to deliver on success for customers that demand more. This session includes core topics such as changes that were made to products to ensure simplification and ease of use, the introduction of PHP into the platform strategy, and the creation of an application gallery for customers, developers, and end users to be able to more easily and readily use common applications that previously weren’t available. In addition, the focus on a community-friendly website and product delivery will be discussed.
People planning to attend this session also want to see:
Lauren Cooney
Microsoft
Lauren Cooney has ten years of experience with product management, product marketing, and building technical communities, strategies, and GTM plans for enterprise software companies across several different products, technologies, and languages.
Cooney joined Microsoft in May 2008 to lead the Web Platform team, focused specifically on driving change in Microsoft’s web strategy, working on Open Source Web initiatives, and providing developers with the right products and tools to be successful when building web solutions. Her team drives developer-focused product management and marketing for The Microsoft Web Platform including ASP.NET, PHP, IIS, Visual Web Developer, The Web Platform Installer, The Windows Web Application Gallery, and several other products. Her team is also responsible for www.microsoft.com/web, Microsoft’s main go-to-market website for developers & users.
Prior to Microsoft, Cooney was the Program Director for Community in the Information Management CTO Office at IBM, focusing on strategy and community evangelism around Web 2.0 and open source technologies and products. She was part of the team responsible for IBM MashupHub, IBM’s new Web 2.0 offering, and worked to bring the core offering out of research, through productization, and owned the GTM and sales enablement plans. Prior to her role in Information Management, Cooney worked on Apache Geronimo in the WebSphere Group as the IBM lead for building community and programs. Before coming to IBM in 2005, she ran dev2dev and led developer marketing and community at BEA Systems Inc., where she started the BEA dev2dev User Group Program, Technical Evangelist program, spearheaded the O’Reilly/dev2dev partnership and led several other successful community and technical initiatives. Prior to BEA, she was an investment analyst at The Angels Forum venture capital fund in Silicon Valley, focused on enterprise software investments.
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