The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products

Eric Ries (Lessons Learned)
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This workshop focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Using examples drawn from his own experiences in the startup hub of Silicon Valley, Eric Ries unravels the myths and misconceptions that guide most startups, and paints a picture of a new way forward for the industry.

Through case studies, exercises, and discussions, Eric Ries will guide entrepreneurs of all stripes through the key areas that determine success for startups: product, engineering, QA, marketing, and business strategy. This workshop presents a new methodology that will allow you to bring new products – and companies – to life.

At the end of the workshop, you will have new insight into how to evaluate the strengths and shortcomings of your company, as well as a clear plan of action to bring lean-startup thinking back home. Rather than abstract principles, you’ll learn to directly problem-solve.

What will I learn?

  • How to scorecard the health of your startup.
  • How to radically improve cycle time – from ideas to implementation to assessment – and focus on the cycle times that matter.
  • How to build actionable metrics (and how to ignore vanity metrics).
  • Techniques to mitigate the biggest risk for startups: that no customers will buy its products.
  • How to identify what customers want to buy before building or making follow-on investments in new features.
  • Ship products as fast as multiple times a day while improving quality and lowering costs.
  • Build a company-wide culture of decision-making based on real facts, not opinions.
  • How to avoid “core incompetencies” that derail most new product initiatives.
  • How to find and retain profitable customers.

Who should attend?

Although the workshop examines technical topics like continuous deployment and split-testing, it’s designed to be comprehensible to hackers and MBAs alike. Students benefit from the content itself as well as interactions with like-minded entrepreneurs.

Photo of Eric Ries

Eric Ries

Lessons Learned

Eric Ries is an entrepreneur and author of the New York Times bestseller “The Lean Startup” and the popular entrepreneurship blog Startup Lessons Learned.

He co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. He is currently serving as an entrepreneur-in-residence at Harvard Business School and a Fellow for IDEO, the design consulting firm.

His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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