Communilytics: Applied Community Analytics **SOLD OUT**

Alistair Croll (Solve For Interesting), Sean Power (Watching Websites)
Analytics, Bootcamp, Social Media
Location: 1A03
Average rating: *****
(5.00, 5 ratings)

Let’s face it. If you’re doing anything related to online communities (and most of us are), you’re probably starting to feel that flying blind doesn’t cut it anymore. You may be hoping online community engagement will improve customer relationships, offer better support, alert you to problems before they become disasters, or simply spread the word and generate interest.

Whatever the case, effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That’s what applied community analytics is about, and it’s what you’ll learn in this workshop.

You will leave this session with an abundance of practical information to help you quantify your online community efforts. In particular, you’ll:

  • learn to apply tried-tested-and-true web analytics practices to online community efforts
  • measure, account for and optimize your existing community properties to avoid throwing your members into a brick wall
  • gather a series of important questions that every business needs answers for when dealing with community endeavors
  • apply the practices that you’ve learnt to your competitors so that you can compare your efforts to theirs

In sum, you’ll learn to answer these fundamental questions about your communities:

  • What are they doing
  • How are they doing it
  • Why did they do it
  • Could they do it
  • What are they saying about it

We look forward to helping forward-thinking CEOs, vice presidents, directors and managers in marketing, and community managers to better understand their communities so that they can take bigger leaps of faith with their campaigns with less risk.

Panelists include:

  • Jascha Kaykas-Wolff, WebTrends
  • Jennifer Zeszut, Scout Labs
  • Jonathan Strauss,
  • Lenny Rachitsky, Webmetrics
Photo of Alistair Croll

Alistair Croll

Solve For Interesting

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.

Alistair is a chair for Strata + Hadoop World conferences; Techweb’s Cloud Connect; and the International Startup Festival. He’s written four books on analytics, technology, and entrepreneurship, including the best-selling Lean Analytics which is being translated into eight languages. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.

Photo of Sean Power

Sean Power

Watching Websites

Sean Power is a consultant, analyst, author and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products and non-profits as they emerge and mature in their niches. He has built professional services organizations and traveled across North America delivering engagements to Fortune 1000 companies. He helps executives understand their competitive landscape and the future of their industry. He has done technical edition for Troubleshooting Linux Firewall for Addison-Wesley and co-authored Complete Web Monitoring for O’Reilly media with Alistair Croll.

Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He is active in the social computing space, using Twitter and blogs as his communication platforms of choice. He often speaks on the subject of product acceleration, measurement or social computing in clinics, workshops, presentations and one-on-one training.

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Picture of Sean Power
Sean Power
12/02/2009 12:36pm EST

We’re here, we’re listening, and I think we’ve got the answer to your issue. Our presentation material can be found on slideshare. Our main slideshare account can be found here:

The communilytics slides can be found here:

Still have a few more decks to upload, and we’ll be doing that in the upcoming days.

Don’t hesitate to reach out to me on facebook (iamseanpower), email (sean at httpd dot org) or find other networks that I’m on here:

Thanks for the kind words, and thanks to all of you for being so awesome! :)

Mary Lynn Gilbert
12/02/2009 12:01pm EST

Agreed, this was a fantastic bootcamp. But now I’m trying to share this great info with my team at the office, and I can’t download the slides these guys presented. This little Flash player on the Web 2.o Expo web site isn’t cutting it! Alistair and Sean, are you listening?!? :) The only way to contact you seems to be twitter, but I’m not a power tweeter (yet). Please help!

Picture of Lisa Scarbrough
Lisa Scarbrough
11/23/2009 3:30pm EST

Despite comments from an early attendee about falling asleep, I thought the guys were two of the best presenters for the entire conference. Everything made sense how they presented it, and having case studies helped my understanding. I got so much out of their bootcamp, I went and bought the book as well.

Picture of Kelly Leonard
Kelly Leonard
11/19/2009 1:56am EST

I echo Phil Peterman: “Their session alone was worth the cost of the conference.” Alistair and Sean set the bar high for the other speakers this week who followed in their wake. The amount of actionable and dynamic information that was discussed and shared in the Communilytics Bootcamp was fantastic.

Phil Peterman
11/18/2009 12:55pm EST

A session full of insightful, actionable ideas. Sean and Alistair share both there successes and their failures. They give you a framework more on how to think about your analytics and your test than a simple one size fits all do A, then B then C for result D.

Their session alone was worth the cost of the conference.

Picture of Marcelo Albagli
Marcelo Albagli
11/17/2009 11:11pm EST

Agree fully with Tony Berkman, not a word less.

Tony Berkman
11/17/2009 12:34am EST

Fantastic bootcamp. Both Sean & Alistair shared both practical, easily implementable solutions and visionary, yet practical, insights into the future (and perhaps not too distant future) of social media metrics. One of the best sessions I have ever attended.

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