Keynotes

Jay Adelson

Jay Adelson, Digg CEO

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Jay Adelson is CEO of Digg, guiding all aspects of the company’s development, growth and management. Under his leadership, Digg has grown to 26 million visitors per month, and is now considered one of the top socially focused Web sites.

Adelson is also chairman of the board of the Internet Television Network Revision3, where he provides strategic direction to the company.

Prior to Digg, Adelson founded Equinix, Inc (Nasdaq: EQIX), a leader in the data center and Internet infrastructure space. Equinix operates Internet data centers where more than 200 network service providers and hundreds of enterprises and content companies, including nine of the top ten Web properties, locate their Internet operations.

Adelson was also a co-founder of Digital Equipment Corporation’s highly regarded Palo Alto Internet Exchange (PAIX) and a founding employee of Netcom On-Line Communications, Inc., one of the nation’s first Internet Service Providers.

A well-recognized expert on technology and the Internet, Adelson has spoken at a variety of industry events and investor conferences, including Future of Online Advertising, Tech Crunch 40, Supernova, Web 2.0 Summit, Tech Policy Summit,, ISPCON, the Colocation & Hosting Summit, Next Generation Networks (NGN), NANOG, and Gilder’s Telecosm. In May 2008, Adelson was recognized in Time Magazine’s Time 100 – The Most Influential People in the World.

1:25pm Tuesday, 11/17/2009
Brady Forrest in conversation with Jay Adelson and Kevin Rose from Digg.
Full Details
Location: Special Events Hall
Scott Berkun

Scott Berkun, Berkun Consulting Consultant & Author

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Scott Berkun is the best selling author of Making Things Happen
(Formerly titled ‘the art of project management’, (O’Reilly, 2005) and
The Myths of Innovation (O’Reilly, 2007). He worked as a manager at
Microsoft from 1994 to 2003, including working on the first five
versions of Internet Explorer. Since 2003 he has been on his own as
independent writer and public speaker. His work has appeared in the
New York Times, the Washington Post, Wired Magazine, and on National
Public Radio. He taught a course in creative thinking at the
University of Washington, teaches seminars on innovation to the
Fortune 500, and is currently a regular contributor to Harvard
Business Digital. He has appeared frequently as a management and
creative thinking expert on MSNBC and CNBC, and runs a popular blog,
with videos, podcasts, and essays, at www.scottberkun.com/blog.

2:45pm Wednesday, 11/18/2009
What do storytelling, twitter, social media, public speaking, your hidden desires, Cool Hand Luke and big events like Web 2.0 Expo have in common? Bestselling author Scott Berkun will share some provocative and inspiring secrets that connect all these disparate ideas, and more, together, pulled from his new book, Confessions of a Public Speaker.
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Location: Special Events Hall
John Borthwick

John Borthwick, betaworks

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I work in the technology, communications and media space — as an entrepreneur, a builder and an investor. My interests are in building great companies — and in the process understanding about how media evolves as it collides with real time conversations.

The companies I am working with are listed on the betaworks site. Prior to launching betaworks I was CEO of Fotolog, and prior to that I was Snr. VP of Technology and Alliances at Time Warner. I arrived at Time Warner — AOL — in early 1997 when they acquired the company I had started back in 1994. The company was WP Studio, producer of three sites: Total New York (one of the first local city guides, now gone), äda ‘web and spanker (a pre blog, daily journal)

I also sit on the board and/or act as an adviser to: Center for Independent Media, Coburn Ventures, Rhizome and HRW.

2:35pm Wednesday, 11/18/2009
Brady Forrest in conversation with John Borthwick of betaworks.
Full Details
Location: Special Events Hall
Danah Boyd

Danah Boyd, Microsoft Research Researcher

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Danah Boyd is a researcher at Microsoft Research New England and a Fellow at the Harvard University Berkman Center for Internet and Society. She recently completed her PhD in the School of Information at the University of California-Berkeley.

Dr. Boyd’s dissertation “Taken Out of Context: American Teen Sociality in Networked Publics” focused on how American youth use networked publics for sociable purposes. She examined the role that social network sites like MySpace and Facebook play in everyday teen interactions and social relations. She was interested in how mediated environments alter the structural conditions in which teens operate, forcing them to manage complex dynamics like interacting before invisible audiences, managing context collisions, and negotiating the convergence of public and private life. This work was funded by the MacArthur Foundation as part of a broader grant on digital youth and informal learning.

At the Berkman Center, Danah co-directed the Internet Safety Technical Task Force to work with companies and non-profits to identify potential technical solutions for keeping children safe online. This Task Force was formed by the U.S. Attorneys General and MySpace and is being organized by the Berkman Center.

Dr. Boyd received a bachelor’s degree in computer science from Brown University and a master’s degree in sociable media from MIT Media Lab. She has worked as an ethnographer and social media researcher for various corporations, including Intel, Tribe.net, Google, and Yahoo! She also created and managed a large online community for V-Day, a non-profit organization working to end violence against women and girls worldwide. She has advised numerous other companies, sits on corporate, education, and non-profit advisory boards, and regularly speaks at industry conferences and events.

Danah maintains a blog on social media called Apophenia.

2:25pm Tuesday, 11/17/2009
Networked social media provide infrastructure that allows information to flow far and wide. Politicians, celebrities, and corporations are jumping in with the hopes that they can get their message out. Sometimes messages do get widespread attention, but people complain that these are the "wrong" messages - the inaccurate, the humiliating, the saccharine.
Full Details
Location: Special Events Hall
Chris Brogan

Chris Brogan, New Marketing Labs President

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Chris Brogan is a ten year veteran of using social media and
technology to build digital relationships for businesses,
organizations, and individuals. Chris speaks, blogs, writes articles,
and makes media of all kinds at chrisbrogan.com a blog in the top
20 of the Advertising Age
Power150
, and in the top 100 on Technorati.

Chris is also the cofounder of the PodCamp new media conference series,
exploring the use of new media community tools to extend and build
value. He recently became president of New Marketing Labs, a social
media agency.

1:50pm Tuesday, 11/17/2009
How pathmakers challenge existing structure through the use of flexible networks and social weaving. Or, what to *really* do with Twitter, LinkedIn, and your blog.
Full Details
Location: Special Events Hall
Dennis Crowley

Dennis Crowley, foursquare Founder

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Dennis Crowley is the founder of Foursquare and formerly the Director of Product Development at area/code. He was the founder of dodgeball.com, a New York-based service which aims to coordinate social interactions between mobile users. His work focuses on finding the intersection between location-based services, social software and user-generated content on mobile devices.

He has developed and managed mobile applications for Vindigo, MTV Networks and ABC and was previously a member of Jupiter Research’s technology and operations research group.

His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine, Newsweek, MTV, Slashdot and NBC and he has presented examples of his work at Microsoft and at O’Reilly’s Emerging Technology conference.

Dennis holds a Master’s degree from New York University’s Interactive Telecommunications Program and a Bachelor’s degree from the Newhouse School at Syracuse University.

9:50am Thursday, 11/19/2009
Keynote by Dennis Crowley, foursquare.
Full Details
Location: Special Events Hall
Anil Dash

Anil Dash, Activate Director

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Anil Dash is an entrepreneur, technologist and writer acknolwedged as a “blogging pioneer” by the New Yorker for having started his site Dashes.com in 1999 as one of the earliest and most influential blogs on the Internet. Today his work focuses on applying the pioneering techniques and technologies of the startup world in order to transform major institutions in government, media and culture. To achieve these goals, Dash founding Expert Labs in 2009 to enable citizens to connect with government policy makers through social networks, and co-founded Activate in 2009 to help the world’s major media and technology companies reinvent their business strategies. In addition, Dash is an active advisor to many of the most prominent technology startups and non-profit organizations.

Dash is a member of the board of the popular question-and-answer site Stack Exchange and sits on the board of the New York Tech Meetup which serves as the hub for the New York technology community. Dash is also an advisor to the Web 2.0 conference in New York City, to the reading startup Readability, to the popular upstart hip hop label Greedhead Records and to the noted education non-profit DonorsChoose.

Dash has also been recognized for his role in popularizing web culture and advocating for social and civic responsibility within the technology industry. In addition to his frequent public speaking engagements, his digital works have been showcased in museums including the New Museum of Contemporary Art. In 2010, Dashes.com was named a Webby honoree in the Personal Blog category and Dash was named second most media-connected person in technology by Forbes, and in 2008 Dash was named one of the top ten most influential people in New York City by NowPublic.

Dash’s earlier career involved a seminal role as Chief Evangelist at Six Apart Ltd. (now SAY Media), where he joined as the first employee at the world’s leading blogging company, and that work was proceeded by roles in the newspaper and music industries.

Dash lives in New York City with his wife Alaina Browne, general manager of Serious Eats, the James Beard Award winner for Best Food Blog; They have a new son Malcolm. Dash can be found online at dashes.com and on nearly every social network as “anildash”.

2:20pm Wednesday, 11/18/2009
Keynote by Anil Dash.
Full Details
Location: Special Events Hall
Presentation File:
Listening to the Experts Presentation [PDF]
Caterina Fake

Caterina Fake, Ditto Advisor

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Caterina Fake is an entrepreneur who cofounded Flickr and Hunch. She is Chairman at Etsy and serves on the board of Creative Commons. She is a Founder Partner at Founder Collective and an advisor at Ditto.

2:00pm Tuesday, 11/17/2009
Jen Pahlka in conversation with Caterina Fake of Hunch.
Full Details
Location: Special Events Hall
Brady Forrest

Brady Forrest, O'Reilly Media, Inc. Tech Evangelist

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Brady Forrest is Program Chair for O’Reilly’s Where and co-chair for Android Open . Additionally, he co-chaired the Web 2.0 Expo in San Francisco and NYC. Brady writes for O’Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey.
1:25pm Tuesday, 11/17/2009
Brady Forrest in conversation with Jay Adelson and Kevin Rose from Digg.
Full Details
Location: Special Events Hall
Heather Gold

Heather Gold, the Heather Gold Show Social Comedian, Speaker, Emotional Mechanic

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Heather Gold is an innovative comedian with deep roots in The Valley. She tours North America performing, speaking and hosting conversations at venues from the Yerba Buena Center for the Arts to Kenyon College to Gotham Comedy Club. For 10 years, she’s been mixing up the Net and in live performances exploring the emotional mechanics of how people connect — for example, how to be “private” in public, how to scale conversation, and how to bring really different people together.

Heather’s best known for quickly cutting through the chaff and “open sourcing” aspects of her shows to highlight insight and humor from the people formerly known as the audience. Heather uses her performance as a lab, bringing insight to technology, business and communities on how to create useful conversations. Heather started working the web in 1995 with strategic roles at New Line Cinema, Apple’s pioneering webcast group and Fuse which designed the precursor to the iPod.

Heather hosts the Heather Gold Show which features bold conversations about politics, relationships and big life questions mingling web innovators with the avant-garde. Guests include Flickr co-founder Caterina Fake, blogger Merlin Mann and twitter founder Ev WIlliams. She’s also baked over 24,000 cookies with audiences in her hit solo show I Look Like an Egg, But I Identify as a Cookie. Cookie was performed at leading NY development theatre Ars Nova in New York and ran for a year in San Francisco where it was selected as “Best of the Bay Area.” Heather has written for Alan Cumming, appeared in a pilot for LOGO TV and shared the stage with comics like Margaret Cho, Bill Irwin and Maria Bamford. Heather’s been quoted and covered in places like WIRED, NPR, and boing boing who calls her “brilliant” and “one of our favorite comedians.”

Heather makes authentic conversations happen bringing out “aha moments” at companies and conferences like Google, SXSWinteractive, BlogHer, AIGA, Social Venture Network, Forum One’s Marketing & Online Communities Conference and Overlap 08. She also contributes to media like The San Jose Mercury News, Tech TV, The Learning Channel, The Toronto Globe & Mail, and CBC Radio. Much to her parents’ delight, she has degrees from Yale and Northwestern Law.

Heather now offers very small workshops in UnPresenting in which she teaches people how to apply conversational mechanics to really engage the room. The first one is December 4th.

Heather has vowed to never use the words leverage or synergize unless it’s for a very important lifesaving purpose.

9:05am Thursday, 11/19/2009
Keynote given by Heather Gold.
Full Details
Location: Special Events Hall
Yousef Khalidi

Yousef Khalidi, Microsoft Distinguished Engineer, Windows Azure team

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Yousef Khalidi is a Distinguished Engineer in the Windows Azure team. Windows Azure is a platform for developing, deploying, managing, and hosting cloud-based services. Khalidi has led several areas of Windows Azure, and is currently responsible for the platform’s enterprise strategy. Before Windows Azure, Khalidi led an advanced development team in Windows that tackled a number of related operating system areas, including application model, resource management, and isolation. He also served as a member of the Windows Core Architecture group.

Before joining Microsoft, Khalidi was a Distinguished Engineer at Sun Microsystems. Khalidi was Chief Technology Officer and Chief Architect of Solaris, Chief Architect and Director of the Sun Cluster product line, Chief Architect of Sun’s N1 utility computing initiative, as well as a principal architect of Solaris MC and Spring operating systems.

Khalidi has published works in several areas, including operating systems, high availability, distributed systems, object-oriented software, high speed networking, memory management, and computer architecture. He holds 29 patents in these areas. Khalidi has a Ph.D. and a Master of Science in Information and Computer Science from Georgia Institute of Technology (Georgia Tech) in Atlanta, Georgia.

10:20am Thursday, 11/19/2009
We all use cloud computing, we just don’t call it that. It is Yahoo mail. Gmail. Hotmail. Facebook. It is in our personal lives in many different ways. But until now it is not really in the business world in a big way. Yousef Khalidi will share his work to change this. A Distinguished Engineer at Microsoft will talk of where Microsoft is heading, and how we can harness it in many ways.
Full Details
Location: Special Events Hall
Ching-Yung Lin

Ching-Yung Lin, IBM Research Research Scientist

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Dr. Ching-Yung Lin is a Research Scientist and Project Lead at IBM T. J. Watson Research Center. He joined IBM in 2000, after getting his Ph.D. from Columbia University. Dr. Lin is also an affiliate associate professor in the University of Washington and an adjunct associate professor in Columbia Univ. Dr. Lin is the Lead of the IBM SmallBlue project – an Integrated Socio-Informatics Network Analysis and Application Platform since 2006. This is an IBM Corporation effort including worldwide Research, Software, and Service divisions. Inside IBM, this platform has been capturing and analyzing both people networks, document networks, and the cross-layer links between people and documents. An external product version of this platform (IBM Atlas) is available to other organizations. His researches mainly focus on multimodality signal analysis and complex network analysis, with applications on machine learning, distributed computing, embedded vision system, social computing and security. In 2003, Dr. Lin created and led more than 100 researchers in 23 worldwide research institutes for the first large-scale collaborative video semantic annotation project. He is the Editor of the Interactive Magazines (EIM) of the IEEE Communications Society, 2004-2006, an associate editor of the IEEE Trans. on Multimedia 2004-2007, a guest editor of the Proceedings of the IEEE, SI on Multimedia Security, and a guest editor of the EURASIP Journal of Applied Signal Processing, SI on Visual Sensor Networks, Sept. 2006. He is the General Chair of the 10th IEEE International Conference on Multimedia and Expo (ICME) 2009 of the Signal Processing Society, Circuits and Systems Society, Communications Society, and Computer Society. He was also a Program Co-Chair of the 15th Wireless and Optical Communication Conferences, in 2006.

10:10am Thursday, 11/19/2009
Nine hundred and forty-eight dollars. That's the annual dollar value of each person in your email contact at work, according to a novel IBM Research study with researchers in MIT Sloan Management School. Those with strong links to a manager produced an average of $588 of revenue per month over the norm. Economists and computer scientists are showing how social network helps you more successful.
Full Details
Location: Special Events Hall
Kevin Marks

Kevin Marks, TummelVision.tv Host, Co-founder

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Kevin Marks is a host and co-founder of TummelVision.tv. Over the last 20 years he’s moved between giant companies and founding startups – BBC, The UK MultiMedia Corporation, Apple QuickTime, Technorati, Google, BT. The common thread has been working out how people, computers and media can complement each other, and solving the engineering and social problems where they meet. He is one of the driving forces behind microformats.org, activitystrea.ms and portablecontacts.net. He is an advisor to the Open Rights Group. He wants you to remember that URLs are people too, and his URL is http://epeus.blogspot.com.

10:00am Thursday, 11/19/2009
Keynote given by Kevin Marks of British Telecom.
Full Details
Location: Special Events Hall
Presentation File:
http://prezi.com/vywywlpve46w/
Sarah Milstein

Sarah Milstein, TechWeb General Manager and Co-Chair, Web 2.0 Expo

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Sarah Milstein is TechWeb’s General Manager and Co-Chair for Web 2.0 Expo; she is also coauthor with Tim O’Reilly of The Twitter Book. Previously, she was on the senior editorial staff at O’Reilly Media, where she founded the Tools of Change for Publishing Conference (TOC) and led development of the Missing Manuals, a best-selling series of computer books for non-geeks. Before joining O’Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also the CSA program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children’s musician Laurie Berkner.

2:35pm Wednesday, 11/18/2009
Brady Forrest in conversation with John Borthwick of betaworks.
Full Details
Location: Special Events Hall
Beth Noveck

Beth Noveck, Executive Office of the President/OSTP Deputy Chief Technology Officer

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Beth Simone Noveck is the United States Deputy Chief Technology Officer
for Open Government. She directs the White House Open Government
Initiative
. She is on leave as a
professor law and director of the Institute for Information Law and
Policy at New York Law School and McClatchy visiting professor of
communication at Stanford University. Dr. Noveck taught in the areas of
intellectual property, technology and first amendment law and founded
the law school’s “Do Tank,” a legal and software R&D lab focused on
developing technologies and policies to promote open government
(dotank.nyls.edu). Dr. Noveck is the author of Wiki Government: How
Technology Can Make Government Better, Democracy Stronger, and Citizens
More Powerful (2009) and editor of The State of Play: Law, Games and
Virtual Worlds (2006).

9:15am Thursday, 11/19/2009
Tim O'Reilly in conversation with Beth Noveck, United States Deputy Chief Technology Officer for Open Government.
Full Details
Location: Special Events Hall
Tim O'Reilly

Tim O'Reilly, O'Reilly Media, Inc. Founder and CEO

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Tim O’Reilly is the founder and CEO of O’Reilly Media. His original business plan was “interesting work for interesting people,” and that’s worked out pretty well. He publishes books, runs conferences, invests in early-stage startups, urges companies to create more value than they capture, and tries to change the world by spreading and amplifying the knowledge of innovators.

Tim is also a partner at O’Reilly AlphaTech Ventures, a founder and board member of Safari Books Online and Maker Media, and on the boards of Code for America and PeerJ.

9:15am Thursday, 11/19/2009
Tim O'Reilly in conversation with Beth Noveck, United States Deputy Chief Technology Officer for Open Government.
Full Details
Location: Special Events Hall
1:05pm Tuesday, 11/17/2009
Keynote given by Tim O'Reilly.
Full Details
Location: Special Events Hall
Presentation File:
The War for the Web Presentation [PDF]
Jennifer Pahlka

Jennifer Pahlka, Code for America Executive Director

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Jennifer Pahlka is the founder and executive director of Code for
America, which is dedicated to the idea that government can work for
the people, by the people, in the 21st century. She is an Ashoka
fellow, and received the Internet and Society Award from the Oxford
Internet Institute in 2012. Government Technology named her one of
2011’s Doers, Dreamers and Drivers in Public Sector Innovation and the
Huffington Post named her the top Game Changer in Business and
Technology the same year. She is known for her TED talk, Coding a
Better Government, and is a frequent speaker. Previously, she ran the
Web 2.0 and Gov 2.0 events for TechWeb, in conjunction with O’Reilly
Media, and co-chaired the successful Web 2.0 Expo. She is a graduate
of Yale University and lives in Oakland, Calif. with her daughter and
eight chickens.

2:00pm Tuesday, 11/17/2009
Jen Pahlka in conversation with Caterina Fake of Hunch.
Full Details
Location: Special Events Hall
Kevin Rose

Kevin Rose, Digg Founder & Chief Architect

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Kevin Rose is the founder and chief architect of Digg. He oversees all aspects of the management and development of the Web site. Under his leadership, Digg has grown to more than 30 million unique visitors per month and has been included in TIME Magazine’s “50 Best Websites” list every year since 2006.

Kevin started Digg in September 2004 as a personal project. His initial idea was to conduct a social experiment in how masses of users could control and promote news and other content on the Web, without external editorial control. After a very short time, he realized the power of his idea, as Digg was becoming a resource for breaking news stories and developed a strong user following.

Kevin is also a co-founder of the Internet Television Network Revision3 where, as a member of the board, he provides strategic direction to the company. He also co-hosts the popular Revision3 show, Diggnation, a weekly video podcast based on digg.com news stories and content. Diggnation consistently ranks as one of the top podcast downloads from the Apple iTunes Music Store.

Prior to founding Digg and Revision3, Kevin was a co-host of the popular technology television programs Attack of the Show on the G4 Network and The Screen Savers on TechTV. During Kevin’s tenure at The Screen Savers, a live TV program focusing on computers and technology, it was the highest rated show on TechTV, reaching 55 million households.

Before working at TechTV, Kevin worked for several technology startups as well as for the U.S. Department of Energy.

A well-recognized expert on technology and the Internet, Kevin has spoken at a variety of industry events including the Web 2.0 Summit, Le Web 3, The Next Web Conference, and Ad:Tech. In 2007, Kevin was included in BusinessWeek’s “25 Most Influential People,” and in 2008, Details magazine’s “Mavericks 2008,” and the MIT Technology Review’s “TR 35.”

1:25pm Tuesday, 11/17/2009
Brady Forrest in conversation with Jay Adelson and Kevin Rose from Digg.
Full Details
Location: Special Events Hall
Douglas Rushkoff

Douglas Rushkoff, "Program or Be Programmed" Author

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Douglas Rushkoff, PhD, is a world-renowned media theorist whose twelve books, including Life, Inc and Program or Be Programmed., have won prestigious awards and have been translated into thirty languages. He is a commentator on CNN and a contributor to The Guardian, Discover, and NPR. He also made the PBS documentaries Merchants of Cool, The Persuaders, and Digital Nation. He advocates for digital literacy at Codecademy.com, and teaches at NYU and The New School. He lives in New York, with his wife Barbara and daughter Mamie.

1:50pm Wednesday, 11/18/2009
Keynote given by Douglas Rushkoff, author of Life, Inc.
Full Details
Location: Special Events Hall
Baratunde Thurston

Baratunde Thurston, The Onion Director of Digital

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Baratunde Thurston is a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack and Jill Politics and serves as Director of Digital for The Onion. He has written for Vanity Fair and the UK Independent, hosted Popular Science’s Future Of on Discovery Science and appears on cable news regularly to say smart things in funny ways. Then-candidate Barack Obama called him “someone I need to know.” Baratunde travels the world speaking and advising and performs standup regularly in NYC. He resides in Brooklyn, lives on Twitter and has over 30 years experience being black. His first book, How To Be Black, will be published in February 2012 by Harper Collins.

  • Photo attribution: Alexa Lee
1:35pm Wednesday, 11/18/2009
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of.
Full Details
Location: Special Events Hall
Gina Trapani

Gina Trapani, The Complete Guide to Google Wave Author

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Gina Trapani is a tech blogger and web developer based in San Diego,
California by way of Brooklyn, New York. The founding editor of Lifehacker.com, a weblog on software and personal productivity, Trapani authored a book based on the web site which is
in its second edition: Upgrade Your Life: The Lifehacker Guide to
Working Smarter, Faster, Better. Currently she is a columnist at
Harvard Business Online and co-hosts This Week in Google on the TWiT
Netcast Network.

2:05pm Wednesday, 11/18/2009
Google Wave is one of the most ambitious product launches of 2009. It's also the one most likely to make you say, "I don't get it." Wave's hyped elevator pitch is that it reinvents email for the modern web, but that's an oversimplification. Wave combines document collaboration and instant messaging into a single workspace, whose live moving cursors and non-linear nature can melt brains.
Full Details
Location: Special Events Hall
Gentry Underwood

Gentry Underwood, Orchestra, Inc Co-founder & CEO

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Gentry’s is co-founder and CEO of Orchestra, Inc., a new startup that’s currently in hush-hush mode (but is focused on social/mobile software).

Prior to founding Orchestra, Gentry specialized in social software design and strategy for IDEO. He head the Knowledge Sharing department, which designs and deploys tools that help IDEO collaborate internally world-wide, and he worked with IDEO’s clients to design effective software for groups and communities.

Ge has a BS in Symbolic Systems and Human-Computer Interaction (Stanford University), an MA in Psychology (Santa Clara University), and an MS in Community Research and
Action (Peabody School, Vanderbilt).

10:30am Thursday, 11/19/2009
Just as early computer interfaces were complicated and non-intuitive, most Web 2.0 tools today are socially awkward. The added complexity of designing not only for the human-to-computer interaction but also for human-to-human interaction is a real challenge.
Full Details
Location: Special Events Hall
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