Karl Good
Director of Consumer Applications, Truphone

Karl Good, director of consumer applications, can share with the community about why and how Truphone develops their application. Truphone has had more success than most distributing through mobile web advertising, and can demonstrate how to handle user perceptions of “quality” and free versus “premium” applications. Truphone would also like to unveil its new initiative to offer open Truphone platform capabilities that allow developers to build voice-supported applications. This presentation will be interactive, inviting discussion and audience participation. Founded in 2006, Truphone is a global mobile communications provider in the business of innovating how people converse in our globally connected world. As the industry’s first mobile Internet operator, the company makes it easy and affordable for users all over the world to keep in touch with friends, family and business contacts overseas or whilst roaming. Truphone offers MOIP over regular WiFi networks, but also offers Truphone Anywhere, a call-through service.