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Tim Shey is a co-founder of Next New Networks and Head of Entertainment Programming, leading the company’s programming, technology and creative development teams.
Tim has worked in interactive media for over a decade, designing and producing experiences in a variety of emerging formats including interactive television, mobile entertainment, and social media.
In 1996, Tim co-founded Proteus, a pioneering interactive agency and mobile content company, where he was responsible for the first-ever interactive television broadcast in the U.S. using mobile phones during FOX’s Super Bowl XXXVI, co-produced four seasons of interactive TV for FOX Sports’ MLB, NFL, and NASCAR broadcasts and NBC’s 2004 Olympic Games, and developed numerous other innovative projects including network-wide mobile content offerings for HBO, ABC, Discovery Channel, and FOX. His ten years’ work as a creative director included major campaigns for clients including Sony, The Washington Post-Newsweek, ExxonMobil, and Motorola, among others.
After Proteus’ successful acquisition in 2004 by the Japan-based For-Side Group, Tim went on to work with a number of organizations on their interactive strategies and produced original content for the web and mobile devices including Amanda Across America, with Amanda Congdon, the animated series Afterworld, and the everydog show Worldwide Fido.
Tim’s personal blog is at shey.net.