Sponsors
  • Hewlett Packard
  • Microsoft
  • Salesforce.com
  • eBay
  • Amazon Web Services
  • Conduit
  • Curl
  • EMC Corporation
  • Force10 Networks
  • Intuit Quickbase
  • Keynote Systems
  • LiveWorld
  • NeuStar
  • ONEsite
  • OpSource
  • S60
  • Sun Microsystems
  • Acquia
  • Ascentium
  • awareness
  • BlueArc
  • Coradiant
  • Dixero
  • HiveLive, Inc.
  • Intel
  • Jive Software
  • Kablink
  • Kapow Technologies
  • LithiumTechnologies
  • Mzinga
  • Octopz
  • Panther Express
  • RightScale
  • SynthaSite
  • TripAdvisor
  • WebAsyst LLC
  • XBOSoft
  • ACM Queue
  • Backbone Magazine
  • Berlin Partner
  • CenterNetworks
  • Contentinople
  • Deal
  • Dr. Dobbs
  • Enterprise Technology Management
  • Fast Company
  • I Want Media
  • ITtoolbox
  • Mashable
  • MSDN Magazine
  • Next New Networks
  • PR Newswire
  • ProgrammableWeb
  • SitePoint
  • Slashdot
  • Social Media Today
  • SourceForge.net
  • TechCrunch
  • TechNet
  • Technorati
  • Topix
  • Webgrrls
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Kelly Stewart
415.947.6236
kstewart@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
(949) 223-3628
mbalthazor@techweb.com
Deadline for requests: July 1

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: ny-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
(707) 827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
NWodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Kristina Halvorson

Kristina Halvorson
Founder, Brain Traffic

Website | @halvorson

Kristina Halvorson is the founder and president of Brain Traffic, a content strategy, information architecture, and web writing agency.

Since 1997, Kristina has led content strategy and web writing projects for over 100 web sites and several Fortune 500 companies. She is a passionate advocate for content strategy, the “hidden discipline” that lives between information architecture, web writing, and the build process.

In 2006-2007, Kristina served as president of the Minnesota Interactive Marketing Association (MIMA), one of the country’s leading IMAs with nearly 1,000 active members. In 2002, she co-founded the annual MIMA Summit, which is today widely regarded as the premier regional interactive conference in the nation.

Sessions

11:00am Friday, 09/19/2008
Content Matters
Topic: Design & UX
Location: 1A21 & 22
Liz Danzico (Bobulate), Jeffrey Zeldman (Happy Cog Studios), Alex Wright (The New York Times), Kristina Halvorson (Brain Traffic), Paul Ford (Harper's Magazine, Harpers.org, FTrain.com, The Morning News), Bre Pettis (MakerBot Industries)
Web copy has advanced to one of the most central parts of a user's experience. Copy, not rounded corners and gradients, are what makes for an interface that's usable and useful. Hear from a panel of experts designing today's top-notch sites how to pay attention to words—from guide copy to user comments to navigation labels—so you can improve the user experience for everyone. Read more.