Ryan Lane
Digital Strategist, Wunderman

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As a digital strategist I combine my background in Information Architecture, Usability, User Advocacy, interaction design, marketing and software development which I feel helps me best understand how to solve problems that reach across many capabilities. Understanding what people want and need is the most important first step.

Designing a user experience involves assembling the elements in such a way as to facilitate user interaction with functionality.

My mission is to create engaging emotional experiences.