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CHAD STOLLER As the Executive Director of Emerging Platforms Chad Stoller leads Organic’s strategy for new communication platforms, including social networking, mobile, gaming, meta-verses, geo-data applications, and location-based services He also leads Organic’s Experience Lab initiative where clients learn first-hand about their customer’s media, technology, and content consumption patterns. Chad began at Arnell Group in 1993 as a media planner and developer for fashion brands including Ray-Ban, Banana Republic, Donna Karan, and Samsung. In 1997, he co-founded Surge Interactive, the interactive branding division of Arnell Group. At Surge, Chad led interactive brand strategies for Universal Music Group, Tommy Hilfiger, Progressive Auto Insurance, Clear Channel, Rockport, Cuervo, and Playboy.com. Chad returned to Arnell Group in 2001 in the newly created role of Director, Communication Solutions and was responsible for brands including McDonalds, Siemens, Reebok, DaimlerChrysler, and Sun Microsystems. Since 2001, Chad has developed a series of award winning programs including the Cannes Gold Lion award winning “Terry Tate: Office Linebacker” for Reebok and Jeep® Evo 4×4 for DaimlerChrysler.