Keynote with Genevieve Bell
There is a lot to learn from how other industries manage creative professionals. Stage managers, editors, orchestra conductors, and chefs can teach us how to build and support creative environments that are conducive to excellent work that is also on-time and on-budget.
What are the measures being taken to turn venture investment into an efficient and transparent market?
How simplicity powers large, growing, complex communities like I Can Has Cheezburger?
When many people hear the word "theming," they think of design. While theming is a key process for integrating a design into a CMS-based website, the power of theming extends beyond look and feel. Careful theming practices can make a site more flexible, more extensible, and easier to maintain over time.
No SEO fundamentals here—take your SEO skillset to the next level. Get the "secret sauce" to rocketing past your competitors and learn stuff most agencies won't reveal.
Businesses are large distributed brains. They thrive in a marketplace full of competing ideas. So why are so many of them run like Communist state economies of the 1970s?
Bottoms Up starts with the premise that by throwing away authority and giving control to employees information businesses can reinvent themselves and outperform stagnant, statist, top-down enterprises.
This interactive session will describe and evaluate real life case studies of startup companies. The scenarios will involve business models, financing, marketing, product management, and business development and allow for audience members to weigh in and
discuss situations in small groups.
This session will give an overview of the benefits brought on by a new architecture behind running Cloud Computing and Web applications. It will walk through the main development and usage of mashups to support the Data Center running and managing clouds.
Led by Force.com technical experts, this session will reference real-world examples of using advanced Platform as a Service technologies to define, build, and deploy business processes that integrate multiple clouds.
Web copy has advanced to one of the most central parts of a user's experience. Copy, not rounded corners and gradients, are what makes for an interface that's usable and useful. Hear from a panel of experts designing today's top-notch sites how to pay attention to words—from guide copy to user comments to navigation labels—so you can improve the user experience for everyone.
Just because your Web 2.0 product is being developed in an agile way, that doesn't mean it needs to look like a developer designed it, nor does it mean the design and UX teams need to be at the whim of the development schedule. Learn how to integrate UX and design work into the agile iteration process, ensuring your product looks and feels as great as it works.
The future of the mobile Web is here: WebKit. This premiere mobile browser is appearing in more and more devices and allows for amazingly detailed, fully functional mobile web sites. Come hear real-world advice, tricks, and strategies for designing and developing contextually relevant, beautiful, and fast-loading mobile sites.
In this session, we will focus on many different pathways and trajectories along which the internet is evolving and transforming.
Consumers are bringing their lives online with Web 2.0 technologies, such as social networking, blogging, and sharing and watching video and photos online –- not to mention their finance. Who are the early adopters? What are their demographics and how do these heavy users differ from those who use them rarely or not at all? comScore gives insight to improve marketing and service offerings.
For too long, power distribution has been a top down, subscribe-only model, but the electricity grids of tomorrow will be read/write, just like the Web. It’s a commonplace to talk about how IT should be delivered as a utility, but what about delivering a utility the same way the Web works?
We’ll describe how one media company has utilized 2.0 platforms to engage its audience beyond not only the linear television experience, but beyond the typical web page experience as well.
In this session we will explore how HP's purpose built Extreme Data Storage provides the rock solid platform for building next generation content-serving applications. Learn all about the product that is designed for extreme scalability , manageability , availability and above all affordability can ease your pain points and help your business run smoothly.
Drawing on computer science, economics, history, and examples from the USV portfolio and beyond, this talk will speculate on the impact of cloud computing on the nature of competition, the opportunities for startups, and the changing role of technology.
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google and Yahoo!, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.
Currency has changed from the days when gold coins were traded and is now going through another radical shift with the move to digital. This presentation will look at how money has already become more digital, how Web 2.0 is starting to affect currency, and what may be coming next.
This session focuses on the next wave of social computing—the pending collision course between mobile and location positioning systems, location-based services, and social networks. Location is the ultimate context and with GPS services, it only gets more exciting. Marketers beware: this is the next big thing.
Do you or your customers care about getting more traffic to your web site? You’ve architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many web sites, the answer to this question could have a significant impact on your business.
There are 3.3 billion mobile devices in the world—that is one for half the world's population. The number of mobile devices vastly out-numbers the number of computers, televisions, and automobiles. With the release of the iPhone and Google's Android mobile operating system, adoption of the mobile Web is taking off.
In Web 2.0, the product is the business. Every company faces the constant challenge of figuring out how to make their product better. This session provides a framework for achieving product success. Learn best practices in setting clear product objectives, maximizing how much customer value your development team creates, and using metrics to improve your product.
Steven Johnson, executive chairman of Outside.in, and Chris Tolles of Topix discuss how the Web's going local, what that means for people wanting to get information about where they live, how businesses are trying to reach those people, and the companies helping make this happen.
Hear how customers are experiencing the transformation of readiness and knowledge management for their businesses. Learn from the stories about the disruption of Web 2.0 concepts on core business functions and how varying business models need to evolve to realize the potential of social computing.
Get insight to: Can web 2.0 concepts actually help organizations? Is it all worth it?
Amazon Web Services is an emerging infrastructure for building and scaling businesses on the Web. Based on the decade of experience supporting the world's largest web retailer, this set of pay-per-use services is ideal for bootstrapping and growing a startup. Learn how to start using Amazon S3, EC2, SimpleDB, and Simple Queue services.
With Internet Explorer 8 we usher in a new wave of browser innovation from Microsoft—all while maintaining compatibility with the today's web standards. We’ll dive into the new rendering engine within IE8, support for new HTML5 tags, CSS 2.1 compliance, DOM improvements, the developer tool bar, DOM storage, Ajax navigation, activities and Web Slices.
With user datastreams piling up, and sensor technology like location tracking becoming more mainstream, a fantasy has been created that devices will, over time, become "context aware." This talk will use social science findings to show what really needs to be done to put the context back into context aware technologies—and it’s not adding more data.
Cloud computing has become a disruptive force in the computing world by providing pay-as-you-go, on-demand compute and storage resources that can expand to be virtually infinite. What are the challenges and opportunities for application design and deployment?
In this session I'll talk briefly about the history of RIAs and then dive into the current landscape to show you how you can start using RIAs as part of your web strategy regardless of your current software infrastructure. We'll look at examples spanning from the desktop to the mobile world and look at open source as well other solutions so you'll get a full picture of what works best for you.
Web 2.0 technologies are introducing automation in advertising, and consequently festering a man-versus-machine debate. Where manual labor bred inefficiencies and frustration, Web 2.0 is heralding a computing and algorithmic transformation. These varied systems increasingly deliver sophisticated analytics and action-oriented recommendations that yield smarter, more profitable outcomes.
We live in a world where the little things really do matter. Each encounter no matter how brief is a micro-interaction that makes a deposit or withdrawal from our rational and emotional subconscious. Find out what organizations are using this and how we'll all need to re-think how brands are built and sustained in an ever-changing 2.0 world.
Keynote with Shana Fisher
Moderated by: Angelo Rajadurai
With the increase in complexity of the deployment stack, the ability to accurately observe the productions systems reduces. How do we debug performance issues in production.
The development/deployment cycle is shrinking. The cost of simulating production problems in the labs is prohibitive and so we need to debug problems at the point of occurrence. This BOF will discuss some ideas.
This session will explore some of the common anti-patterns he observed in global enterprises that may explain why some of the benefits of Web 2.0 are not materializing fast enough, and will provide recommendations on how your organization can avoid common pitfalls.
As web sites are moving further away from the “page” metaphor and toward more interactive 2.0 experiences, designers are faced with moving beyond the wireframe and site map. We need to be able to communicate more fluid interfaces and interactions. Sometimes this means documenting very detailed functionality and almost infinite “states,” or representing motion in a static medium.
This session will provide case studies of companies that have successfully built and deployed cloud computing and Platform as a Service solutions within their enterprise to power a range of business applications and processes. In addition to solution and architecture overviews, the speakers will cover best practices and ROI metrics established through these projects.
Joe Stump, lead architect of Digg, an expert in the field of web programming with more than 10 years experience, will cite real-world examples of what works and what doesn’t in terms of scaling web applications. Stump will explore the benefits of caching, parallel and asynchronous data requests, partitioning your database when scaling out your infrastructure.
Sandy Jen, co-founder of Meebo, will talk about how Meebo was able to get around some of the tricky ins and outs of building a fast, reliable, scalable synchronous web application and the lessons they learned and the mistakes they made that might help you scale your own synchronous application.
Learn about new tools, technologies, and techniques that are emerging for tackling information overload.
Everywhere you look these days you see interactive gestures: touchscreens on the MTA ticket kiosks and in taxis; people tapping away at their iPhones; and grandmothers holding Wii bowling tournaments. A new era of interaction design is upon us: how will we design for it? This talk is an overview into the usability, documentation, prototyping, communication, and patterns for interactive gestures.
There are now many sources of cool data from the government, non-profit organizations, and even companies themselves that can be downloaded, combined, and mined. In this talk, Segaran will give you some ideas of what's out there and some ideas of how you can use it to do interesting things.
The business risks for Web 2.0 are fundamentally changing since 2004. New privacy laws, new technological capabilities, and new user demands have created the "perfect storm" for a Web 2.0 litigation explosion, where the business risks in Europe may even be bigger than those of the US. Companies deploying Web 2.0 models will need to judiciously transfer their business risk now...and quickly.
More than a dozen boutique agencies are still developing virtual ad campaigns for major real-world clients in Second Life, often returning impressive results. What are the pros and cons of marketing in a user-created world, as opposed to other virtual worlds?
As a world-leading mobile software platform, S60 offers application developers vast markets through out the world. With Symbian Foundation, we will set the future of mobile software free to supercharge innovation and opportunities. Every second smart phone in the world is built on S60 – Can you afford to miss the opportunity?
Traditionally, merchandising has been thought of as a problem exclusive to retail businesses, but in today's interactive product design milieu, it goes far beyond showroom dummies and POP displays. This talk looks at practical examples of successful interactive merchandising design and discusses how to bring a new consciousness to interactive product design.
This session will discuss the current evolution of Where 2.0 and how it is affecting the entire landscape of Web 2.0 and next generation applications. Open standards such as GeoRSS, KML, and Microformats provide a huge wealth of information for mashups and applications, and libraries such as Mapstraction can be used for cartographic
The web is currently defining how sites will communicate with each other. OpenID, OAuth, OpenSocial and PortableContacts protocols are becoming the web's "open stack" and they are becoming more important each week. It's important to know how they work together before implementing them. Plaxo CTO and community leader Joseph Smarr will lead a session explaining how these pieces fit together.
You use semantic HTML. Check. You do all your presentations in CSS. Check. You support human rights. Check. You love your iPhone. Check. Are you ready for universal design for the Web? You will leave this session with a better understanding of how to design and test web applications to be more accessible for people with disabilities, and more usable on mobile devices.
ManyEyes is a data collaboration and visualization service. It's been used by communities across the world to decipher what their data is telling them. Irene will share some of their stories.
Google is not the enemy. It is the example of how to succeed in the internet age. Every company must learn how to think like Google. In this session, we will apply that thinking to BusinessWeek with the magazine's editor.
All major social networks have announced plans to open their sites. This provides marketers unprecedented, cost-effective access to 300 million+ captive and engaged users worldwide. Brands and media companies can leverage this distribution to drive their businesses. This session will show how smart brands like Anheuser Busch, Microsoft, FedEx, and others use social media to drive business.