This track looks not at building and leveraging Web 2.0 applications and businesses, but at using Web 2.0 in your company to drive communication, collaboration, productivity and cost savings. Lightweight hosted applications and software as a service can give you a significant operating advantage. Blogs and wikis aren’t just fun consumer toys, but can instead be used internally to keep your teams in sync and your projects on time. Come learn how real companies are using real products and services to do business quicker, cheaper, and more effectively.
Jason Fried, 37signals' president and founder, shares valuable lessons, insightful observations, and the unconventional—sometimes controversial—marketing, business, and product development strategies that have made 37signals one of most influential and successful companies in the Web 2.0 arena.
Businesses are large distributed brains. They thrive in a marketplace full of competing ideas. So why are so many of them run like Communist state economies of the 1970s?
Bottoms Up starts with the premise that by throwing away authority and giving control to employees information businesses can reinvent themselves and outperform stagnant, statist, top-down enterprises.
This session will give an overview of the benefits brought on by a new architecture behind running Cloud Computing and Web applications. It will walk through the main development and usage of mashups to support the Data Center running and managing clouds.
For too long, power distribution has been a top down, subscribe-only model, but the electricity grids of tomorrow will be read/write, just like the Web. It’s a commonplace to talk about how IT should be delivered as a utility, but what about delivering a utility the same way the Web works?
A tour of IDEO's human-centered approach to knowledge sharing.