Schedule: Friday, 09/19/2008: Web 2.0 Expo New York 2008 - Co-produced by TechWeb & O'Reilly Conferences, September 16

Schedule overview for 09/19/2008

1A06 &07

10:45am Break
Room: 1A06 &07

11:00am Politics in a Networked Age Andrew Rasiej (Personal Democracy Forum)

11:50am Break
Room: 1A06 &07

12:05pm From Modern Times to Open Times: Best Buy BlueShirt Nation Case Study Peter Hirshberg (Technorati), Michele Azar (Best Buy)

2:25pm Enhancing Engagement and User-Experience Beyond the TV Screen: Some Lessons Learned from a Transition to Web 2.0 Tony Carbone (VH1)

3:15pm Break
Room: 1A06 &07

3:30pm Internet Business in EU: Big Opportunity or Big Hassle for U.S. Entrepreneurs and Investors? Lukasz Gadowski (Team Europe Ventures Ltd.), Oliver Jung (Adinvest)

1A08 & 10

11:00am The Future of Browsers Dion Almaer (Set Direction), Ben Galbraith (Walmart.com), Chris Wilson (Microsoft Corp.), Brendan Eich (Mozilla)

12:05pm State of Web Development Dion Almaer (Set Direction), Ben Galbraith (Walmart.com)

2:25pm Comet: Reversing the Web with Ajax 2.0 Ric Smith (Kaazing Corp.), Jonas Jacobi (Kaazing)

3:30pm Tying it All Together: Implementing the Open Web Joseph Smarr (Google)

1A12 & 14

11:00am Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World David Armano (Dachis Group)

12:05pm What Would Google Do? How Media Must Revolutionize Their Thinking Jeff Jarvis (Buzzmachine.com), John Byrne (BusinessWeek), Steve Adler (BusinessWeek)

2:25pm Future of Mobile Social Activity Chad Stoller (Drop.io), Conor Brady (Organic, Inc)

3:30pm Agency 2.0 Rick Webb (The Barbarian Group), Romi Mahajan (Ascentium), Pete Stein (Avenue A | Razorfish), Susan Credle (BBDO), David Thorpe (Ogilvy)

1A21 & 22

11:00am Content Matters Liz Danzico (Bobulate), Jeffrey Zeldman (Happy Cog Studios), Alex Wright (The New York Times), Kristina Halvorson (Brain Traffic), Paul Ford (Harper's Magazine, Harpers.org, FTrain.com, The Morning News), Bre Pettis (MakerBot Industries)

12:05pm Design Case Studies: the Good, the Bad and the Ugly David Karp (Tumblr), Avi Muchnick (Aviary, Inc)

2:25pm Design and User Experience in an Agile Process M. Jackson Wilkinson (Viget Labs)

3:30pm Design Prototyping Fidelity Ryan Lane (Wunderman), Matthew deStwolinksi (Wunderman)

1A23 & 24

11:00am Wall Street's New Operating System Douglas Atkin (Financial Technology Investors Fund)

12:05pm From Paper to QQ and Beyond: The Evolution of Currency Tristan Louis (Keepskor)

2:25pm Early Adopters of Finance in a Web 2.0 World Brian Jurutka (comScore, Inc.)

3:30pm A New Marketplace for Preferred Equity Adeo Ressi (TheFunded)

9:00am Announcements
Room: Special Events Hall
Welcome to Morning Keynotes Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)

9:05am Plenary
Room: Special Events Hall
Arianna Huffington in Conversation with Tim O'Reilly Tim O'Reilly (O'Reilly Media, Inc.), Arianna Huffington (The Huffington Post)

9:35am Plenary
Room: Special Events Hall
(Re)making the Internet: Accounting for the Future of Information, Communication and Entertainment Technologies Genevieve Bell (Intel Corporation)

What ManyEyes Knows Irene Greif (IBM)

Organizing Chaos: The Growth of Collaborative Filters Jay Adelson (Digg)

10:05am Plenary
Room: Special Events Hall
Because We Make You Happy Ben Huh (I Can Has Cheezburger)

Next Generation of Video Games Shana Fisher (IAC)

10:25am Plenary
Room: Special Events Hall
The Real Future of Technology Gordie Mazur (The Lavin Agency)

8:00am Breakfast
Room: Hall 1A

12:55pm Lunch (sponsored by HP)
Room: Expo Hall

10:45am-11:00am (15m)

Break

11:00am-11:50am (50m) Landscape & Strategy

Politics in a Networked Age

Andrew Rasiej (Personal Democracy Forum)

Political opinion in our society is formed mostly through people talking to each other. These conversations happen in all kinds of typical places, like dining tables, water coolers, playgrounds, VFW halls, bars and coffee shop counters, and even over the back fence. Like the have for generations, those conversations are happening In the 2008 election cycle too.

11:50am-12:05pm (15m)

Break

12:05pm-12:55pm (50m) Landscape & Strategy

From Modern Times to Open Times: Best Buy BlueShirt Nation Case Study

Peter Hirshberg (Technorati) et al

This case study looks at how Web 2.0 is transforming work and the enterprise and what that means for your business, your employees, and the economy.

2:25pm-3:15pm (50m) Landscape & Strategy

Enhancing Engagement and User-Experience Beyond the TV Screen: Some Lessons Learned from a Transition to Web 2.0

Tony Carbone (VH1)

We’ll describe how one media company has utilized 2.0 platforms to engage its audience beyond not only the linear television experience, but beyond the typical web page experience as well.

3:15pm-3:30pm (15m)

Break

3:30pm-4:20pm (50m) Landscape & Strategy

Internet Business in EU: Big Opportunity or Big Hassle for U.S. Entrepreneurs and Investors?

Lukasz Gadowski (Team Europe Ventures Ltd.) et al

Oliver Jung and Lukasz Gadowski, two of the most active EU internet investors, give insights about business opportunities for U.S. companies in EU and present firsthand details about their experiences, especially in the investment / copycat field.

11:00am-11:50am (50m) Development

The Future of Browsers

Dion Almaer (Set Direction) et al

We explore the future of browsers and where the Web is going in this panel. What do they see as the important blockers? How can we get past them? How can we stop JavaScript 2 from becoming the Web's Perl 6?

12:05pm-12:55pm (50m) Development

State of Web Development

Dion Almaer (Set Direction) et al

In this talk, Dion and Ben discuss the latest developments, including multithreaded JavaScript technology-powered UIs, robust offline storage, choosing the right Ajax/JavaScript technology framework, Ajax outside of the browser, and more.

2:25pm-3:15pm (50m) Development

Comet: Reversing the Web with Ajax 2.0

Ric Smith (Kaazing Corp.) et al

If you are not familiar with "Comet programming," then now is the time to become acquainted with Ajax's second coming. With this revolutionary development technique, the tried and true “click” will no longer drive content deliver in your applications, instead content will be both server and user initiated, enabling a push-pull model for communication, better known as event driven development.

3:30pm-4:20pm (50m) Development

Tying it All Together: Implementing the Open Web

Joseph Smarr (Google)

The web is currently defining how sites will communicate with each other. OpenID, OAuth, OpenSocial and PortableContacts protocols are becoming the web's "open stack" and they are becoming more important each week. It's important to know how they work together before implementing them. Plaxo CTO and community leader Joseph Smarr will lead a session explaining how these pieces fit together.

11:00am-11:50am (50m) Media & Marketing

Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World

David Armano (Dachis Group)

We live in a world where the little things really do matter. Each encounter no matter how brief is a micro-interaction that makes a deposit or withdrawal from our rational and emotional subconscious. Find out what organizations are using this and how we'll all need to re-think how brands are built and sustained in an ever-changing 2.0 world.

12:05pm-12:55pm (50m) Media & Marketing

What Would Google Do? How Media Must Revolutionize Their Thinking

Jeff Jarvis (Buzzmachine.com) et al

Google is not the enemy. It is the example of how to succeed in the internet age. Every company must learn how to think like Google. In this session, we will apply that thinking to BusinessWeek with the magazine's editor.

2:25pm-3:15pm (50m) Media & Marketing

Future of Mobile Social Activity

Chad Stoller (Drop.io) et al

This session focuses on the next wave of social computing—the pending collision course between mobile and location positioning systems, location-based services, and social networks. Location is the ultimate context and with GPS services, it only gets more exciting. Marketers beware: this is the next big thing.

3:30pm-4:20pm (50m) Media & Marketing

Agency 2.0

Rick Webb (The Barbarian Group) et al

45 min talk - Agency 2.0

11:00am-11:50am (50m) Design & UX

Content Matters

Liz Danzico (Bobulate) et al

Web copy has advanced to one of the most central parts of a user's experience. Copy, not rounded corners and gradients, are what makes for an interface that's usable and useful. Hear from a panel of experts designing today's top-notch sites how to pay attention to words—from guide copy to user comments to navigation labels—so you can improve the user experience for everyone.

12:05pm-12:55pm (50m) Design & UX

Design Case Studies: the Good, the Bad and the Ugly

David Karp (Tumblr) et al

Good design can encourage positivity and discourage negativity in a community. When making design decisions, site owners need to be considerate of the people who are turning their products into vibrant hubs of discourse and activity. We will share our experiences from Tumblr, Worth1000, Aviary and other case studies showcasing the good, the bad, and the ugly.

2:25pm-3:15pm (50m) Design & UX

Design and User Experience in an Agile Process

M. Jackson Wilkinson (Viget Labs)

Just because your Web 2.0 product is being developed in an agile way, that doesn't mean it needs to look like a developer designed it, nor does it mean the design and UX teams need to be at the whim of the development schedule. Learn how to integrate UX and design work into the agile iteration process, ensuring your product looks and feels as great as it works.

3:30pm-4:20pm (50m) Design & UX

Design Prototyping Fidelity

Ryan Lane (Wunderman) et al

When prototyping for interaction there is a challenge in regards to how detailed should the prototype be. In some cases it’s important to get very granular in regards to behavior and interaction. In other instances it needs to be as simple as possible.

11:00am-11:50am (50m) Finance

Wall Street's New Operating System

Douglas Atkin (Financial Technology Investors Fund)

How technology will continue to fundamentally change the Financial Services industry.

12:05pm-12:55pm (50m) Finance

From Paper to QQ and Beyond: The Evolution of Currency

Tristan Louis (Keepskor)

Currency has changed from the days when gold coins were traded and is now going through another radical shift with the move to digital. This presentation will look at how money has already become more digital, how Web 2.0 is starting to affect currency, and what may be coming next.

2:25pm-3:15pm (50m) Finance

Early Adopters of Finance in a Web 2.0 World

Brian Jurutka (comScore, Inc.)

Consumers are bringing their lives online with Web 2.0 technologies, such as social networking, blogging, and sharing and watching video and photos online –- not to mention their finance. Who are the early adopters? What are their demographics and how do these heavy users differ from those who use them rarely or not at all? comScore gives insight to improve marketing and service offerings.

3:30pm-4:20pm (50m) Finance

A New Marketplace for Preferred Equity

Adeo Ressi (TheFunded)

What are the measures being taken to turn venture investment into an efficient and transparent market?

9:00am-9:05am (5m) Keynote

Welcome to Morning Keynotes

Jennifer Pahlka (Code for America) et al

Welcome!

9:05am-9:35am (30m) Keynote

Arianna Huffington in Conversation with Tim O'Reilly

Tim O'Reilly (O'Reilly Media, Inc.) et al

TBD

9:35am-9:45am (10m) Keynote

(Re)making the Internet: Accounting for the Future of Information, Communication and Entertainment Technologies

Genevieve Bell (Intel Corporation)

Keynote with Genevieve Bell

9:45am-9:55am (10m) Keynote

What ManyEyes Knows

Irene Greif (IBM)

ManyEyes is a data collaboration and visualization service. It's been used by communities across the world to decipher what their data is telling them. Irene will share some of their stories.

9:55am-10:05am (10m) Keynote

Organizing Chaos: The Growth of Collaborative Filters

Jay Adelson (Digg)

TBD

10:05am-10:15am (10m) Keynote

Because We Make You Happy

Ben Huh (I Can Has Cheezburger)

How simplicity powers large, growing, complex communities like I Can Has Cheezburger?

10:15am-10:25am (10m) Keynote

Next Generation of Video Games

Shana Fisher (IAC)

Keynote with Shana Fisher

10:25am-10:45am (20m) Keynote

The Real Future of Technology

Gordie Mazur (The Lavin Agency)

TBD

8:00am-9:00am (1h)

Break: Breakfast

12:55pm-2:25pm (1h 30m)

Break: Lunch (sponsored by HP)

Co-produced by O'Reilly Media, Inc. and TechWeb
©2009 O'Reilly Media, Inc. and TechWeb
(707) 827-7000 / (800) 998-9938
conf-webmaster@oreilly.com
Event Software Powered by Expectnation

Sponsor & Exhibitor Opportunities

Media Sponsor Opportunities

Speaker / Program Ideas

Press/Media Inquiries

Contact Us

Schedule overview for 09/19/2008