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The production quality is high. The audience numbers rival cable television. And probably the most exciting things happening in the space are with independent content creators and content networks.
This panel brings together some of the leaders of the professional online video content industry to talk about how and who they source content from, their current distribution strategies, who they think are innovating in this emerging industry, and what opportunities they see for both independent content creators and the networks forming around them.
Kenyatta Cheese researches and fosters media culture and technology. He is probably best known for co-creating the web series and internet meme database Know Your Meme, often cited as the go to resource for understanding web culture. Kenyatta is often called upon to comment on the state and meaning of internet culture by the likes of NPR, MSNBC, The New York Times, and the parents of close friends. In previous iterations he has worked with the Eyebeam Center for Art and Technology, Manhattan Neighborhood Network, and the online television network Rocketboom.
Timothy Shey is Director of Channels and Programming at the YouTube Next Lab, a a new team that focused on supercharging creator and channel development on YouTube and incubating new ideas that can be shared with the broader community. Prior to YouTube, Tim was Next New Networks’ President and Co-Founder, and led the company’s creative and platform strategy from its beginnings in late 2006 to its acquisition by YouTube in March 2011. As Next New Networks’ first head of programming and creative development, he assembled the most diverse and successful portfolio of original video entertainment programming on the Internet, including hit networks ThreadBanger, Indy Mogul, Fast Lane Daily, Barely Political, $99 Music Videos, and Ultra Kawaii. Next New Networks programming has racked up over 1.5 billion video views and ten Webby Awards to date, more than any other independent media company. His current focus is building the largest, most loyal and engaged audiences for Next New Networks’ series, working with creators, producers and partners across the web to optimize and scale the company’s distribution platform, and design better experiences and interaction with viewers and communities.
Tim’s fifteen years as a designer and producer include projects in television, mobile, and the web. In 1996, Tim co-founded Proteus, a pioneering interactive agency, which was responsible for the first-ever nationwide interactive TV broadcast using mobile phones during FOX’s Super Bowl XXXVI, and produced mobile phone-based interactive TV experiences for NBC’s 2004 Olympics and four seasons of NFL, NASCAR, and MLB on FOX Sports. His work as Proteus’ creative director also included major interactive campaigns for AT&T, Sony, Sprint, Newsweek, ExxonMobil, The Washington Post, Gibson, and Motorola, and network-wide mobile content offerings for HBO, ABC, Discovery, and FOX. After selling Proteus in 2004, Tim consulted for organizations such as Brookings and People for the American Way and worked as a producer on landmark early web series such as Rocketboom, Amanda Across America, and Afterworld.
Jim Louderback joined Revision3 as the CEO in July 2007. Louderback has spent 16 years in various media and technology management roles, including leading editorial and lab efforts for PC Week, and being on the launch team for ZDTV/TechTV. He most recently served as senior vice president and editorial director for Ziff Davis Media’s Consumer group, along with being Editor-in-Chief of PC magazine.
Ricky Van Veen is a co-founder and Editor-in-Chief of the world’s most popular humor website CollegeHumor.com, which reaches seven million young people monthly. He founded the site in 1999 while a freshman at Wake Forest University.
He is a co-author of CollegeHumor’s Guide To College, published by Penguin and is currently producing a CollegeHumor branded comedy for Paramount Pictures and a television show for MTV.
In August 2006 he sold his company Connected Ventures (which by then comprised additional websites and an apparel business) to Barry Diller’s IAC/InterActiveCorp.
Today Connected Ventures operates out of its Union Square offices with over fifty-five full-time employees. Ricky continues to oversee the editorial content on CollegeHumor as well as the site’s highly successful original video initiatives. He is also charged with starting new content-based websites for the company.
Ricky is 27 and lives in the West Village, NYC.