How to NOT Fail in Social Computing for Business - Examples from Real World Customers

Alina Fu is the Product Manager for Social Computing on the SharePoint product team. Alina’s primary responsibility is to develop the strategy and execution plan around social computing for the different SharePoint product cycles. Her efforts are currently focused primarily on the Information Workers (i.e. end users) and TDM/BDM audiences. She also develops the core content for social computing, works extensively with customers, and manages the SharePoint presence at all the major social computing industry events.

Paolo Tosolini is a New Media Business Manager at Microsoft responsible for a new internal corporate intiative called Academy Mobile (description – video). Funded by the Microsoft Enterprise & Partner Group, Academy Mobile is a social media platform available to all Microsoft employees to share knowledge and best practices using podcasts. Prior to this role, Paolo worked in several other groups at Microsoft, including MSN and Office, where he managed the Office 2007 partner early adoption program that resulted in more than 500 partner solutions developed at launch. Paolo is also co-author with his wife Francesca of a blog, podcast and e-Book called Italy From The Inside, where they share travel and cultural tips about Italy using new media.