Sponsors
  • Hewlett Packard
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  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Kelly Stewart
415.947.6236
kstewart@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Sponsor Opportunities

Matthew Balthazor
(949) 223-3628
mbalthazor@techweb.com
Deadline for requests: July 1

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: ny-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
(707) 827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
NWodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

We are Smarter Than Me: Unleashing the Power of Crowds in Your Business

Barry Libert (Mzinga)
5:15pm Thursday, 09/18/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Social Network: CrowdVineUse CrowdVine to schedule, evaluate and network around this session

Many companies have benefited hugely from harnessing collective power. But not all have succeeded. There are many pitfalls to be avoided and obstacles to be overcome in tapping the wisdom of communities. Communities can make your company more productive, more profitable, and a better place for the people who work and live there. Industry expert Barry Libert discusses how business communities and social networking can drive innovation, reach new markets, resurrect customer loyalty, and improve profitability.

During this session, Libert outlines the critical steps to gaining management buy in for your community initiatives. He also discusses the ways to correctly assess your “community readiness” in preparation for this journey. As a wrap up, Libert highlights real-world case studies of companies like Starbucks, Fox Television and InnoCentive that have successfully partnered with their customers using community to create real value for their business.

Photo of Barry Libert

Barry Libert

Mzinga

Barry Libert is the Chairman of Mzinga (Swahili for “beehive”), a leading provider of business social media solutions to drive growth, innovation and learning. As the founder and CEO of one of Mzinga’s predecessor companies, Shared Insights, Libert was one of the first in the industry to recognize and promote the value of communities and Web 2.0 technologies in enabling enterprises to communicate and collaborate to make better decisions based on the experience of peers, experts and leading industry vendors. Libert’s previous experience includes positions with Arthur Andersen, John Hancock and McKinsey & Company. The co-author of “We Are Smarter Than Me,” he has written extensively on the value of information and relationships; his articles have appeared in Newsweek, Smart Money, Barron’s, The Wall Street Journal and The New York Times. He has also appeared on CNN, CNBC and NPR. He received a bachelor’s degree from Tufts University and an M.B.A. from Columbia Business School.