Running Your Enterprise in the Cloud: Lessons from IT Innovators

Kendall Collins, senior vice president of Force.com marketing at salesforce.com, has been developing enterprise customer strategies for over twelve years, primarily through enterprise applications and technology focused on customer relationship management (CRM), software-as-a-service and platform-as-a-service. In his current role at salesforce.com, Collins is responsible for Force.com marketing including positioning and messaging, strategic events, industry relations, Web marketing, demand generation, and marketing communications.

Previously, Collins held various management positions in product management, marketing, operations, and sales, leading teams at Siebel Systems, Oracle Corporation, A.T. Kearney, and Procter & Gamble.

He holds degrees in finance and Asian studies from the University of Virginia.