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This session will provide case studies of companies that have successfully built and deployed cloud computing and Platform as a Service solutions within their enterprise to power a range of business applications and processes. In addition to solution and architecture overviews, the speakers will cover best practices and ROI metrics established through these projects.
Kendall Collins, senior vice president of Force.com marketing at salesforce.com, has been developing enterprise customer strategies for over twelve years, primarily through enterprise applications and technology focused on customer relationship management (CRM), software-as-a-service and platform-as-a-service. In his current role at salesforce.com, Collins is responsible for Force.com marketing including positioning and messaging, strategic events, industry relations, Web marketing, demand generation, and marketing communications.
Previously, Collins held various management positions in product management, marketing, operations, and sales, leading teams at Siebel Systems, Oracle Corporation, A.T. Kearney, and Procter & Gamble.
He holds degrees in finance and Asian studies from the University of Virginia.