The Emerging Business Risks of Web 2.0 Models

Drew Bartkiewicz, Vice President of Technology and New Media Markets, The Hartford

Drew has 18 years in the Software and Social Marketing field with companies such as BroadVision, Salesforce.com, and United Technologies.

Drew has written and lectured extensively on Internet and technology business trends over the past decade. He was a participating author in the Brookings Institution book on technology and economics, Unseen Wealth (published in 2001). He is currently a member the American National Standards Institute’s Committee on Assessing Technology and Privacy Risks within the US Economy and has also worked extensively with Europe’s OECD.

During the Web 1.0 and Personalization decade of the Internet, Drew worked extensively with the following organizations’ e-commerce initiatives: GE Capital, Home Depot, UBS, Barclays, Walmart, Bank of America, Blue Cross, Nike, Maidenform, Time Warner, Fox, MTV, Telecom Italia, Primedia, GE Supply, Citigroup, Bear Stearns, and Credit Suisse.

Drew is a graduate of the United States Military Academy at West Point and has an MBA from the Yale School of Management. He is fluent in four languages having lived and worked in Europe for nine years. He is currently working on the book, Social Graphing for a Better World, due in 2009.

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