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Presentation is a current day look at both the business and user risks associated with the Social Web. Presented by a technologist and business risk expert, Mr. Bartkiewicz will address topics such as:
- explosive personal and social data risks for big business - emerging brand and advertising risks as social media advances - emerging cyber laws in the US and Europe that will help or hurt the Web 2.0 movement - Web 2.0 “blind spots” for traditional businesses, the economics of Web 2.0 mistakes
Every CMO, CSO, or CIO should consider this presentation as Mr Bartkiewicz will give real examples of how well-intentioned companies were impacted by Web 2.0 blind spots for privacy, advertising, and intellectual property risks.
Presented by an 18 year veteran of Internet models, having worked with Walmart, Home Depot, Primedia, GE, UBS, Citibank, UBS, Barclays, and 20 other Fortune 1000 companies, within the US and Europe.
Mr. Bartkiewicz underwrites the Internet and Technology risks for international brands as well as emering Web 2.0 businesses. He possesses a keen understanding of where technology advancement for Web 2.0 interects with business risk and Law.
Drew Bartkiewicz, Vice President of Technology and New Media Markets, The Hartford
Drew has 18 years in the Software and Social Marketing field with companies such as BroadVision, Salesforce.com, and United Technologies.
Drew has written and lectured extensively on Internet and technology business trends over the past decade. He was a participating author in the Brookings Institution book on technology and economics, Unseen Wealth (published in 2001). He is currently a member the American National Standards Institute’s Committee on Assessing Technology and Privacy Risks within the US Economy and has also worked extensively with Europe’s OECD.
During the Web 1.0 and Personalization decade of the Internet, Drew worked extensively with the following organizations’ e-commerce initiatives: GE Capital, Home Depot, UBS, Barclays, Walmart, Bank of America, Blue Cross, Nike, Maidenform, Time Warner, Fox, MTV, Telecom Italia, Primedia, GE Supply, Citigroup, Bear Stearns, and Credit Suisse.
Drew is a graduate of the United States Military Academy at West Point and has an MBA from the Yale School of Management. He is fluent in four languages having lived and worked in Europe for nine years. He is currently working on the book, Social Graphing for a Better World, due in 2009.