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Sponsor & Exhibitor Opportunities

Kelly Stewart
415.947.6236
kstewart@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Sponsor Opportunities

Matthew Balthazor
(949) 223-3628
mbalthazor@techweb.com
Deadline for requests: July 1

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: ny-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
(707) 827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
NWodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Design Case Studies: the Good, the Bad and the Ugly

David Karp (Tumblr), Avi Muchnick (Aviary, Inc)
12:05pm Friday, 09/19/2008
Topic: Design & UX
Location: 1A21 & 22

Are design flaws responsible for nasty blog commenters? Why can user backlashes against site updates reach such logic-defying discord? These and other questions arise when users begin to increasingly “live” on the sites they frequent, feeling that they are invested in the products’ development, growth, and success. Good design can encourage positivity and discourage negativity in a community. When making design decisions, site owners need to be considerate of the people who are turning their products into vibrant hubs of discourse and activity. Simple features might be easy to implement, but can drastically change user interaction. We will share our experiences from Tumblr, Worth1000, Aviary and other case studies showcasing the good, the bad, and the ugly.

David Karp

Tumblr

Photo of Avi Muchnick

Avi Muchnick

Aviary, Inc

Avi Muchnick is a serial entrepreneur who specializes in creating artistic communities online. While attending law school in 2002, he founded Worth1000.com, a website for digital artists to participate in daily “Photoshop contests” that has more than half a million members. He most recently co-founded Aviary, a suite of collaborative design applications based in the browser.