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If there is one problem that plagues all web applications, it’s the problem of getting people to sign-up. No matter what you’re building, you need people to identify themselves in some way so that you can provide them with a personalized, valuable web experience.
Don’t let sign-up be your Achilles heel. In this presentation, Porter will share successful strategies that get you over the hurdle of sign-up, from clever sign-up hacks to techniques that increase motivation to even removing sign-up completely. By using one or more of these strategies, you too can get people started off on the right foot using your software.
Joshua Porter is the co-founder of Performable, makers of the world’s easiest analytics and testing software for marketers and web site owners. He is also the author of Designing for the Social Web.