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We live in a world where the little things really do matter. Each encounter no matter how brief is a micro-interaction that makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand, or service. Little things. Feelings. They influence our everyday behaviors more than we realize.
Find out what organizations are doing this and how we’ll all need to re-think how brands are built and sustained in an ever-changing 2.0 world.
David has over 14 years experience in the communications industry with the majority of his time spent in digital marketing and experience design. An active thought leader in the industry, David authors the popular Logic + Emotion blog currently ranked in the top 25 of the “Power 150” as listed by Advertising Age. David’s writing and visual thinking has been cited by respected sources such as by Forrester, Crain’s and landed him in BusinessWeek on several occasions including their “Best of 2006”. David leads an interdisciplinary group of designers, writers and content strategists for the Chicago office of Critical Mass, a marketing agency focused on creating extraordinary experiences. Aside from his presence on the Web, David is known as an evangelist for customer-centric strategies and acts as an advocate for the creation of meaningful interactions. In his spare time he contributes articles to various professional publications and spends as much quality time with his family as possible.