Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World

David has over 14 years experience in the communications industry with the majority of his time spent in digital marketing and experience design. An active thought leader in the industry, David authors the popular Logic + Emotion blog currently ranked in the top 25 of the “Power 150” as listed by Advertising Age. David’s writing and visual thinking has been cited by respected sources such as by Forrester, Crain’s and landed him in BusinessWeek on several occasions including their “Best of 2006”. David leads an interdisciplinary group of designers, writers and content strategists for the Chicago office of Critical Mass, a marketing agency focused on creating extraordinary experiences. Aside from his presence on the Web, David is known as an evangelist for customer-centric strategies and acts as an advocate for the creation of meaningful interactions. In his spare time he contributes articles to various professional publications and spends as much quality time with his family as possible.

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