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The 2.0 web world is more than just embedded technology – it is a philosophy. Agencies who embrace this thinking are more flexible, agile and innovative in their strategy and approach. Staying on the cutting edge means more than just pitching 2.0 campaigns; it means the evolution of departmental structure, organizational culture, and strategy. It also means redefining collaboration. This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era.
Rick Webb is a co-founder and the COO of The Barbarian Group LLC, an
interactive marketing and technology firm. Since its founding in 2001,
Rick has been instrumental in building the company from four dirty
nerds working out of partner Benjamin’s apartment to a multi-city,
internationally-recognized interactive creative and technology
boutique. In addition to being one of the creative shepherds of the
company, Rick has primarily been responsible for developing the
celebrated “secret-sauce” of TBG: its consistent ability to deliver
uncompromising creative work, and indisputedly brilliant interactive
marketing, over and over, even as the company grows. AsCOO, Rick
oversees the integration of the Creative, Technical, Software, and R&D
divisions of the company, and as a partner, he acts as a new business
and client service executive for several clients.
Rick has over ten years experience in design, advertising and “The
Internet.” Prior to co-founding The Barbarian Group, he served at
Arnold Worldwide during their celebrated Volkswagen days, working with
fellow Barbarian partners Keith and Robert on a variety of award
winning campaigns. Rick has also worked at Philip Johnson Associates,
a Cambridge-based technology-focused advertising agency, and at Ernst
& Young LLP, where he was when the Web was born. Rick has a degree in
international economics and art history from Boston University, and
was born and raised in Fairbanks, Alaska.
Romi Mahajan is Chief Marketing Officer of Ascentium Corporation. Before joining Ascentium, he spent 7+ years at Microsoft where his last role was as Director of Technical Audience and Platform Marketing. Romi is widely published in the areas of technology, politics, economics, and sociology.
As a General Manager and the leader of Avenue A | Razorfish’s Northeast region, Pete applies his experience as a business strategist and interactive marketing consultant to develop effective strategies for understanding and influencing consumer behaviors. He has led a wide variety of projects in the areas of strategic planning, digital marketing, and web site development. Pete has been fortunate to work with some of the world’s most loved brands, including Eastman Kodak Company, Viacom, Conde Nast, The New York Times, Nielsen Media Research, BMG and Bertelsmann, Daimler Chrysler, and Microsoft.
Pete has consulted on business and marketing issues for fifteen years, eleven of those spent specifically on Internet strategy and implementation. Prior to joining Avenue A | Razorfish, Pete held a variety of executive and client management positions at Scient, KPMG Peat Marwick, and NetResponse.
A frequent speaker at industry events, Mr. Stein also taught e-commerce strategy at the University of Maryland School of Business. He is a regular columnist for iMedia Connection.
Pete holds a B.S. degree from Lehigh University.
David Thorpe is the Global Director of Innovation at Ogilvy where he helps the agency and its clients navigate the shifting media landscape. As Global Lead for Strategy & Insights at Young & Rubicam Brands he worked with Microsoft and established a practice for the nascent art of social media. At The New Yorker David was charged with bringing the magazine into the digital age, creating new footholds and revenue streams by leveraging content across a variety of media in new editorial ventures. He previously held a similar position at Random House and some time before that could be found tinkering with machines at art college in London.
David serves on the advisory board for the Rockefeller Foundation’s Cultural Innovation Fund and the Carnegie Mellon ETC-Press