Sponsors
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Sponsor & Exhibitor Opportunities

Kelly Stewart
415.947.6236
kstewart@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Sponsor Opportunities

Matthew Balthazor
(949) 223-3628
mbalthazor@techweb.com
Deadline for requests: July 1

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: ny-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
(707) 827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
NWodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization)

Neil Patel (ACS), Chris Smith (Netconcepts)
1:30pm Tuesday, 09/16/2008
Topic: Media & Marketing, Workshop
Location: 1A12 & 14
Presentations: Free Traffic_ SEO_SMO 101 (Search Engine _ Social Media Optimization) Presentation 4 [PPT],
Free Traffic_ SEO_SMO 101 (Search Engine _ Social Media Optimization) Presentation 5 [PPT]
Social Network: CrowdVineUse CrowdVine to schedule, evaluate and network around this session

This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Yahoo!, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.

Photo of Neil Patel

Neil Patel

ACS

Neil Patel is the director of marketing at ACS, a SEO and social media marketing company in Orange County California. At ACS Neil helped large companies like AOL, General Motors, HP, Samsung, and Viacom, as well as startups such as BuddyTV, Dogster, Flixster, WetPaint, and Zimbra grow through Internet marketing.

Photo of Chris Smith

Chris Smith

Netconcepts

Chris is Lead Search Strategist for Netconcepts, working primarily upon support and development of their GravityStream product – a “near turn-key SEO application” which helps businesses with non-optimal, dynamic sites to turn optimized nearly overnight.

Chris was previously Head of Technology & Development for Idearc (Idearc was recently spun off from Verizon) SuperPages.com where he worked for over a decade. His projects there included research and development, local search technology advancement, and design of numerous applications and interfaces including Map-Based Search, Campus Area Yellow Pages, weather forecasting systems, E-Cards, XML APIs, RSS feeds, Wireless applications, and more. He was awarded a number of individual and team awards by the corporation, and his was cited for increasing the overall revenue of Superpages. Chris was an early researcher in organic search engine optimization as far back as 1997, and his work was deployed to form the foundation of SEO initiatives for the Superpages sites. Chris was founder and Chair of the Idearc SEO Council, pulling together individuals from across the organization who worked on elements of natural search optimization.

Chris also has a background in CAD, scientific illustration, and cartography from his previous work as Manager of Administration of Texas A&M University’s Cartographic Service Unit, where he assisted with portions of the university’s earliest website presence.

Chris has five patents pending and his work has been published in a number of books, professional journals, and web sites, including SearchEngineLand.com where he writes on Local Search topics.