Deadline for requests: July 1
Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: email@example.com
View a complete list of Web 2.0 Expo contacts.
When many people hear the word “theming,” they think of design. While theming is a key process for integrating a design into a CMS-based website, the power of theming extends beyond look and feel. Careful theming practices can make a site more flexible, more extensible, and easier to maintain over time.
Description: By identifying the potential benefits of strong theming practices and sorting the various roles involved in a CMS-based web project, we can better understand the effect each role can have on the process. We can then create better communication patterns and relationships between these roles to maximize the value each brings to the process.
The session will start with a discussion of what theming is, and how it affects the long term health and effectiveness of a website. We will then move on to discuss a three-tier theming methodology, key project roles, and how these roles fit in the structure of the methodology. Finally, we will address each role and identify skills, challenges, and opportunities for each in the theming process.
Examples and principles are platform-agnostic, and strive to illustrate applicability across today’s popular CMS platforms.
After several years in corporate America, Mike started Tree House in 2004 because of an apparent lack of “partnering” between client and vendor. His background includes a unique mix of traditional technology management and strategic planning for creative business units. He blends this history with a business philosophy centered on technological excellence and long-term, close client relationships.
Amy is the Tech/Marketing Convergence Manager at Tree House Interactive Agency. In this role she combines her years of front-end web development with a mind for marketing and user experience to create client solutions. Though she wears many hats, her top interest areas are ideation, user experience, finding new opportunities for value on the internet, and a fascination with connecting the dots between general market trends and internet technologies. She holds an MBA from Cornell University and a BS from Rochester Institute of Technology.