Deadline for requests: July 1
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Every company wants to be more connected to its customers and prospects, and Web 2.0 is opening up vast possibilities to do so through online customer communities.
In this high-energy, highly interactive workshop we’ll explore what attracts people to a community, elements needed for a community to gel and thrive, the fine line between community facilitation and management, how to measure progress and success, and how to use insights from the community to inform key business functions like sales, service, product development, and public relations.
We’ll also go behind the scenes of successful communities to see what makes them tick. And we’ll share the results of a new industry study of 150 companies who are successfully using communities. Be ready to move, to think, to share, and to get out of the usual communications and social media boxes
You’ll come away with:
For marketers interested in learning how to develop and manage online customer communities to advance business goals like customer insights, product innovation, customer advocacy, CRM, and reputation management.
Lois Kelly, author of the award-winning business book “Beyond Buzz,” is a partner in Beeline Labs, helping organizations to operationalize marketing 2.0. Clients include Intuit, Sun Microsystems, Dunkin’ Donuts, University of Massachusetts, Fast.
Francois Gossieaux is a co-founder and partner at Beeline Labs, a marketing Innovation firm and President of Corante, a social media publishing company. Prior to Beeline Labs and Corante he was consulting on marketing and social media, involved with BlogBridge, and the founder of Synopia, Inc., a product innovation focused software startup. Before that he spent 5 years leading marketing, product management and strategy at eRoom Technology, a collaboration software company which was sold to Documentum in 2002. Francois has a long history with online and marketing – having implemented an Intranet for a large multinational in the early 90’s; and being the organizer of the first large scale virtual event – InterAct’96 – with Time Magazine and Infoworld. He has used blogs for grassroots political and environmental activities, and is currently blogging at emergencemarketing.com and for the Marketing 2.0 blog (www.marketingtwo.com)