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Jason Fried, 37signals’ president and founder, shares valuable lessons, insightful observations, and the unconventional—sometimes controversial—marketing, business, and product development strategies that have made 37signals one of most influential and successful companies in the Web 2.0 arena.
Topics include tips on collaboration, team size, product road maps, sound decision making, boosting productivity, simplicity vs. clarity vs. complexity, the power of less, copywriting, key questions you should always be asking, and avoiding words that damage morale, make projects late, and inflame the wrong passions.
Jason’s trademark straight-ahead, no BS style is sure to make this session one of the most memorable of the conference.
Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals’ products do less than the competition – intentionally. Jason believes there’s real value and beauty in the basics. Elegance, respect for people’s desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products. 37signals products, used by over 2,000,000 world wide, include Basecamp, Backpack, Highrise, Campfire, Ta-da List, and Writeboard. Their latest book, Getting Real, has been called the Bible of Web 2.0. Ruby on Rails, another 37signals creation, is the underlying technology driving thousands web apps.