Schedule: Marketing & Community sessions

Web communities may overcome barriers of nations and language. When planning or operating a web community to be used by people in different countries or speaking different languages, a lot of issues arise: How do multilanguage user comments co-exist? How do search and tagging work in a multilingual context? Do we separate the countries? We will discuss these problems and give decision support. Read more.

Web analytics are rapidly evolving beyond simple page view and visitor counts. There's been an explosion of next-generation analytics technologies that measure new forms of engagement. In this session, Andre Charland will demonstrate how monitoring user activity can change the way you interact with site visitors and customers and what analytics say about usability and customer engagement. Read more.

Massive online social networks are becoming boring—growth, saturation, then banality, spam, and occasionally monetization, before early adopters flock to the next thing. But the most valuable content and social capital lives in obscure corners and niches. This talk shows how we tackled three different networks for frontline journalists, green activists, and Australian young women entrepreneurs. Read more.

Internet offers advertising the most precise targeting capabilities ever created, to the extent that optimizing placement is no longer the bottleneck of effective advertising. Getting attention and creating impact is. This talk will show why noone clicks on the world's best banner and introduces "Reactive advertising", an approach to make advertising more surprising, intelligent and humorous. Read more.

This panel will explore the current state and future of virtual worlds as both vibrant community-driven online gaming experiences and effective marketing platforms. Read more.

Web 2.0 has given birth to many more online channels; in short, the media mix is getting more complex. There is simply much more choice and the rate of fragmentation is accelerating. The question is how do you manage this complexity and retain balance in your marketing communications portfolio. We will give an overview of some innovative Web 2.0 activities currently being adopted by the BMW Group. Read more.

As the forefront runner with significant accomplishment in Japan, we would like to share the lessons we learned on location-targeted mobile advertising from our experience in the Japanese market, which we think would also be informative for the Western audience. Read more.

Are you frustrated that there aren't enough women in tech, that women are not well represented at conferences, or that the culture appears to favor male accomplishment? The issue of gender is not a simple one: there are complex societal and psychological pressures that influence how we all behave, men and women, and we're not always clear on what drives us to do what we do. Read more.