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Download the Web 2.0 Expo Europe Sponsor/Exhibitor Prospectus

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Have a suggestion for a speaker or topic at Web 2.0 Expo Europe? Send an email to: eu-idea@web2expo.com

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maureen@oreilly.com

or

Natalia Wodecki
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Contact Us

View a complete list of Web 2.0 Expo Europe contacts.

Gustav Martner
Creative partner & founder, Daddy

Web site

One of the most recognized figures in digital advertising today, Gustav co-founded web agency Daddy in 2000 and as both senior creative and strategist, he has created several award-winning campaigns. Daddy is considered to be one of the foremost web agencies in the world, working with clients such as TeliaSonera, Absolut, Scania, Volkswagen, IKEA and Red Bull.

In early 2006, Gustav co-founded two new companies under the Daddy umbrella; Daddy Identity Department – digital visual identities and usability design – and Daddy Production – digital ad production services for both in-house projects and external agencies.

He’s a board member of the Advertising Association of Sweden, member of the Creative Social network, honorary member of the Academy of Digital Arts & Sciences and been a jury member at the Cannes Cyber lions, One Show Webby Awards, Golden Egg and D&AD awards.

Sessions

15:30 Wednesday, 22-10-2008
Reactive Advertising
Presentation: Reactive Advertising Presentation [PDF]
Marketing & Community
 Location: B8-9
Gustav Martner (Daddy), Gustav von Sydow (Burt)
Internet offers advertising the most precise targeting capabilities ever created, to the extent that optimizing placement is no longer the bottleneck of effective advertising. Getting attention and creating impact is. This talk will show why noone clicks on the world's best banner and introduces "Reactive advertising", an approach to make advertising more surprising, intelligent and humorous. Read more.