• eBay
  • IBM
  • Nokia
  • Salesforce.com
  • Atlassian Software Systems
  • IS Tools
  • Jive Software
  • Telligent
  • Yoolink
  • zanox
  • Zoho
  • ADZINE
  • AugItaly
  • Berlin Partner
  • brand eins
  • CenterNetworks
  • Dr. Dobb's Journal
  • Enterprise Technology Management
  • iBusiness
  • Internethandel
  • it-forum
  • Kongress Media
  • marketing-BÖRSE
  • media.net
  • Mister Wong
  • press1
  • ProgrammableWeb
  • ReadWriteWeb
  • T3N
  • TechCrunch
  • 2112Portals
  • Alcatel-Lucent
  • Artiklz
  • Backbase
  • Berlin Partner GMBH
  • Foxit Software
  • O'Reilly Media
  • Polopoly
  • Reply
  • Universal Mind
  • Yuuguu

Sponsor & Exhibitor Opportunities

Kelly Stewart
kstewart@techweb.com or call +1 (415) 947-6236

Download the Web 2.0 Expo Europe Sponsor/Exhibitor Prospectus

Media Sponsor Opportunities

Matthew Balthazor
+1 (949) 223-3628
mbalthazor@techweb.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo Europe? Send an email to: eu-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
+1 (707) 827-7083
maureen@oreilly.com

or

Natalia Wodecki
+1 (415) 947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo Europe contacts.

Gustav von Sydow
CEO & Founder, Burt

Web site

Gustav is a freelancing Internet strategist, tinkering with online strategy and creative advertising for some of the most interesting clients in Europe – ranging from much-hyped start ups such as Pacemaker (www.pacemaker.net) to established giants like Google.

Also; he’s a productivity obsessed creativity freak, closet geek, golf nut, ex-skibum, gamer, compulsive talker, avid reader and a founding partner of startup incubator New to World (www.newtoworld.com), co-developing tools and technologies to enable more creative, funny and intelligent advertising.

He splits his time between Stockholm (Sweden) and Hong Kong.

Sessions

15:30 Wednesday, 22-10-2008
Presentation: Reactive Advertising Presentation [PDF]
Marketing & Community
Location: B8-9
Internet offers advertising the most precise targeting capabilities ever created, to the extent that optimizing placement is no longer the bottleneck of effective advertising. Getting attention and creating impact is. This talk will show why noone clicks on the world's best banner and introduces "Reactive advertising", an approach to make advertising more surprising, intelligent and humorous. Read more.