• eBay
  • IBM
  • Nokia
  • Salesforce.com
  • Atlassian Software Systems
  • IS Tools
  • Jive Software
  • Telligent
  • Yoolink
  • zanox
  • Zoho
  • ADZINE
  • AugItaly
  • Berlin Partner
  • brand eins
  • CenterNetworks
  • Dr. Dobb's Journal
  • Enterprise Technology Management
  • iBusiness
  • Internethandel
  • it-forum
  • Kongress Media
  • marketing-BÖRSE
  • media.net
  • Mister Wong
  • press1
  • ProgrammableWeb
  • ReadWriteWeb
  • T3N
  • TechCrunch
  • 2112Portals
  • Alcatel-Lucent
  • Artiklz
  • Backbase
  • Berlin Partner GMBH
  • Foxit Software
  • O'Reilly Media
  • Polopoly
  • Reply
  • Universal Mind
  • Yuuguu

Sponsor & Exhibitor Opportunities

Kelly Stewart
kstewart@techweb.com or call +1 (415) 947-6236

Download the Web 2.0 Expo Europe Sponsor/Exhibitor Prospectus

Media Sponsor Opportunities

Matthew Balthazor
+1 (949) 223-3628
mbalthazor@techweb.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo Europe? Send an email to: eu-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
+1 (707) 827-7083
maureen@oreilly.com

or

Natalia Wodecki
+1 (415) 947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo Europe contacts.

Dieter Rappold
CEO, Co-founder, Knallgrau New Media Solutions GmbH

Web site

I founded knallgrau in february 2001 together with three friends. We decided to focus on blogs in 2002 and today knallgrau is the leading solution provider in Web 2.0 and social media in Germany, Switzerland and Austria.

Sessions

11:00 Thursday, 23-10-2008
Adding Emerging Media to the Marketing Mix
Marketing & Community
 Location: B8-9
Dieter Rappold (Knallgrau New Media Solutions GmbH)
Web 2.0 has given birth to many more online channels; in short, the media mix is getting more complex. There is simply much more choice and the rate of fragmentation is accelerating. The question is how do you manage this complexity and retain balance in your marketing communications portfolio. We will give an overview of some innovative Web 2.0 activities currently being adopted by the BMW Group. Read more.