MOO.com is a rare thing: a UK-based, Web 2.0, global personal printing startup that produces atoms as well as bits. CTO Stefan Magdalinski will talk about the tech, process, and mental changes that MOO had to deploy to apply Web 2.0 to massively personal and personalised physical products.
Web 2.0 has given birth to many more online channels; in short, the media mix is getting more complex. There is simply much more choice and the rate of fragmentation is accelerating. The question is how do you manage this complexity and retain balance in your marketing communications portfolio. We will give an overview of some innovative Web 2.0 activities currently being adopted by the BMW Group.
What is happening on the social side of social media? The now established model of blogging is not keeping pace with the explosion of social applications, and while there are a variety of new tools out there to do more on your blog, nothing seems to be dominant. What is a blogger to do? How should a blogger respond to these changes? What will be the impact on how people experience blogs?
Users 2.0 are demanding magic experience when creating content, making connections, or just messaging. To them semantic markup sounds weird, but "automagic suggestions for spicing up content" does not.
Focusing on content creation the talk will give an overview of existing tools that can be used by media and publishing platforms, give suggestions on how to implement them and share experiences.
This in-depth workshop provides an exploration of the next generation of techniques for creating compelling and highly competitive web applications. Designed especially for the web architect and product manager, this session closely examines the latest trends, best practices, and emerging techniques for leveraging Web 2.0 concepts in web applications to achieve high levels of growth.
What is the "feel" of your user interface? Is it consistent or jagged? See how an audit of interactions can reveal whether your site delivers a clean, simple, easy-to-operate experience to your users.
Cloud Computing is no longer the risky choice of the future; it is the proven technology that is currently helping millions of companies around the world re-focus on their core competency; running a business, not a data center. In this session we will discover how Cloud Computing is allowing companies to be more productive, more innovative, and more focused on customer interactions.
In 1925, Thor Bjørklund was having a user-interface problem -- the inability to properly cut cheese with his knife, so he went away and invented the cheese slicer. As we begin using our mobile devices in new ways, we are faced with new problems: size, speed, functionality, and connectedness. We need to learn how to design specialized UI designed for the fast mobile life-style.
Applications have always been traditionally static. Recent improvements in computer performance have allowed applications to be more dynamic, with smooth transitions between states. Flow is not only important for responsiveness but also for subtle visual feedback on what the application is doing. This talk presents some important considerations and examples for when designing for flow.
Browser extensions offer a way to augment web sites with no integration points. We will use Zemanta as a case-study to explore challenges developers face and approaches we can use to make building, maintaining, and distributing such applications as cheaply and reliably as possible.
For too long, power distribution has been a top down, subscribe-only model, but the electricity grids of tomorrow will be read/write, just like the Web. It’s a commonplace to talk about how IT should be delivered as a utility, but what about delivering a utility the same way the Web works?
Traditional user testing of products often does not take place until the prototype phase and is expensive and time consuming. Conceptual studies involve the end-user earlier and leads to better products and technological solutions. We show our efforts to capture user insights for this purpose in a Web 2.0 community-like environment.
Web 2.0 is changing the way companies think, work, and run their businesses. From mashups to social networking, these new tools and principles can help improve employee effectiveness, solve business problems, and change the model for smart, social business interactions.
Hear what IBM is doing internally, and how they’re helping organizations realize the value of Web 2.0 in the enterprise.
Open source software has grown and learnt its lessons. Web2.0 technologies have set standards about how communities are grown online. Looking at the emerging concept of open source hardware, (taking the Arduino board as a reference point).
OAuth is a recent standard that has already received the support of major organizations. It solves in a simple way the problem of exchanging authorizations between web services to enable interactions on behalf of the users. We'll see the actors and interactions that are defined by the protocol and we'll have a critical look at the usability aspects and security implications of OAuth.
Successful Web 2.0 is based on three pillars: Cool design, a brilliant business model and some excellent technology choices. When it comes to technology, the right choice is a key factor to success.
Scaling is a hard problem that often comes at high costs. Luckily others like Google or Amazon already had to solve this problem and offer their solutions to other developers. This talk will demonstrate how to lift your application into Amazon’s or Google’s computing clouds.
As the forefront runner with significant accomplishment in Japan, we would like to share the lessons we learned on location-targeted mobile advertising from our experience in the Japanese market, which we think would also be informative for the Western audience.
Web 2.0 completely redefined how we make and use web sites. Now with the iPhone and other modern mobile devices, this same revolution is coming to the mobile space, but on a far more massive scale as internet-enabled mobile devices overtake the number of desktop and laptop computers. We call this Mobile 2.0.
Massive online social networks are becoming boring—growth, saturation, then banality, spam, and occasionally monetization, before early adopters flock to the next thing. But the most valuable content and social capital lives in obscure corners and niches. This talk shows how we tackled three different networks for frontline journalists, green activists, and Australian young women entrepreneurs.
Web communities may overcome barriers of nations and language. When planning or operating a web community to be used by people in different countries or speaking different languages, a lot of issues arise: How do multilanguage user comments co-exist? How do search and tagging work in a multilingual context? Do we separate the countries? We will discuss these problems and give decision support.
Internet offers advertising the most precise targeting capabilities ever created, to the extent that optimizing placement is no longer the bottleneck of effective advertising. Getting attention and creating impact is.
This talk will show why noone clicks on the world's best banner and introduces "Reactive advertising", an approach to make advertising more surprising, intelligent and humorous.
The internet industry is currently riding a new wave of investor and consumer excitement. This workshop is intended to introduce the advanced web developer to the most important security flaws currently plaguing the Web, demonstrate how these flaws can be used in real life, and teach the mitigation techniques developers can use to prevent security bugs.
Widgets are the current big thing out there. They are small applications created to save your time, keep you up to date or just to tease your brain. In these sessions we will give you an overview and technical info related to S60 Web Runtime Widgets and the development process.
Recent technical developments now allow search engines the ability to index Flash. While many imagine this is a silver bullet, there is a lot more depth to understanding how to make Flash content search engine friendly. Adobe's Sr. Technical Evangelist Duane Nickull will expose some new mechanisms and developer tips and tricks. A must attend for SEO experts.
(Broadsight Ltd, also writes Broadstuff blog (www.broadstuff.com))
A large amount of Web 2.0 business plans depend to some extent or another on "Freeconomics." However, we believe this has severe limitations once companies are past initial startup stage, as the costs rapidly outstrip the resources. A rethink is required.
Social network advertising is easy, but it doesn't pay very well. Social apps will make money from the online ad business, but they won't change it.
This talk explains how no company can afford being ignorant of the user experiences they are providing for their users, and why user experience is a great differentiator in business. The second half of the talk explores how user experiences could be quantified, and goes through a list of thought provoking statements for evaluating various experiences.
This talk will focus on a number of design directions for new physical interfaces. We will discuss various ideas around presence, location, context awareness, peripheral interaction as well as haptics and tangible interfaces. How do these interactions work with the web? What are the potentials and problems, and what kinds of design approaches are needed?
There's something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment
In this presentation, BT Managing Director JP Rangaswami will discuss how traditional telecom capabilities should no longer be considered stand-alone applications but as features in enterprise and Web 2.0 applications. The incorporation of telecom capabilities into these applications will change the way we communicate in the workplace today.
Web evolution has taken big steps towards more semantic becoming increasingly personal and meaningful over the years. Interoperability has improved enabling cross-service or multidevice access and individual user is in the spotlight.