Sponsors
  • eBay
  • IBM
  • Nokia
  • Salesforce.com
  • Atlassian Software Systems
  • IS Tools
  • Jive Software
  • Telligent
  • Yoolink
  • zanox
  • Zoho
  • ADZINE
  • AugItaly
  • Berlin Partner
  • brand eins
  • CenterNetworks
  • Dr. Dobb's Journal
  • Enterprise Technology Management
  • iBusiness
  • Internethandel
  • it-forum
  • Kongress Media
  • marketing-BÖRSE
  • media.net
  • Mister Wong
  • press1
  • ProgrammableWeb
  • ReadWriteWeb
  • T3N
  • TechCrunch
  • 2112Portals
  • Alcatel-Lucent
  • Artiklz
  • Backbase
  • Berlin Partner GMBH
  • Foxit Software
  • O'Reilly Media
  • Polopoly
  • Reply
  • Universal Mind
  • Yuuguu

Sponsor & Exhibitor Opportunities

Kelly Stewart
kstewart@techweb.com or call +1 (415) 947-6236

Media Sponsor Opportunities

Matthew Balthazor
+1 (949) 223-3628
mbalthazor@techweb.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo Europe? Send an email to: eu-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
+1 (707) 827-7083
maureen@oreilly.com

or

Natalia Wodecki
+1 (415) 947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo Europe contacts.

Tuesday, 21-10-2008

8:30

Tuesday, 21-10-2008
Design & User Experience
Location: A3-4
Leisa Reichelt (Freelance)
Turn collaboration from 'touchy feely' to super productive with a tool kit of techniques to use in your team when you need to come up with new ideas, devise solutions, agree on priorities and much more. Read more.
Tuesday, 21-10-2008
Location: A5
Duane Nickull (Adobe Systems)
This half-day workshop is for those who have little or no experience with Flash, Flex, or Adobe AIR and want to learn how to program and build applications. This session is an intensive hands-on boot camp and attendees will leave with tons of code, knowledge, and resources to continue learning. Read more.
Tuesday, 21-10-2008
Location: B5-7
Brian Fling (Fling Media)
Web 2.0 completely redefined how we make and use web sites. Now with the iPhone and other modern mobile devices, this same revolution is coming to the mobile space, but on a far more massive scale as internet-enabled mobile devices overtake the number of desktop and laptop computers. We call this Mobile 2.0. Read more.
Tuesday, 21-10-2008
Location: B8-9
TBC
Tuesday, 21-10-2008
Location: C1
Dion Hinchcliffe (Dachis Group), Luca Zappa (Reply - TamTamy.com)
This in-depth workshop provides an exploration of the next generation of techniques for creating compelling and highly competitive web applications. Designed especially for the web architect and product manager, this session closely examines the latest trends, best practices, and emerging techniques for leveraging Web 2.0 concepts in web applications to achieve high levels of growth. Read more.
Tuesday, 21-10-2008
Location: A6
TBC

11:30

Tuesday, 21-10-2008
Location: A1-2
Lunch (1h 30m)

13:00

Tuesday, 21-10-2008
Location: A3-4
Leisa Reichelt (Freelance)
This session takes a broad look at delivering the best possible experience to users of your website or application. Covering experience strategy, usability, design, features, visitor patterns, information architecture, email marketing - this session is ideal for anyone who wants to optimise their site for increased user happiness, which in turn will lead to more sales! Read more.
Tuesday, 21-10-2008
Location: A5
Petro Soininen (Nokia Inc)
Widgets are the current big thing out there. They are small applications created to save your time, keep you up to date or just to tease your brain. In these sessions we will give you an overview and technical info related to S60 Web Runtime Widgets and the development process. Read more.
Tuesday, 21-10-2008
Location: B5-7
Alex Stamos (iSEC Partners, Inc.)
The internet industry is currently riding a new wave of investor and consumer excitement. This workshop is intended to introduce the advanced web developer to the most important security flaws currently plaguing the Web, demonstrate how these flaws can be used in real life, and teach the mitigation techniques developers can use to prevent security bugs. Read more.
Tuesday, 21-10-2008
Location: B8-9
Robert Goldberg (Crossroads Ventures), Ted Shelton (The Conversation Group), Mike Butcher (TechCrunch), Olivier Creiche (Six Apart), Simon Levene (Accel Partners), Patrick Liechti (Sun Microsystems, Inc.), Matt Marshall (VentureBeat), Maximilian Niederhofer (Atlas Ventures), Mehrdad Piroozram (iSteps Widget Ventures), Jens Redmer (Google), Carsten Rudolph (Microsoft), Rob Schiller, Reshma Sohoni (Seedcamp), Yossi Vardi (International Technologies)
Have you ever wondered how to impress an inscrutable Venture Capitalist, convince a doubting journalist or perfect the guaranteed door opener for a partner? Then this workshop is for you. Read more.
Tuesday, 21-10-2008
Location: C1
TBC
Tuesday, 21-10-2008
Location: A6
IBM® Mashup Center is designed to provide an easy to use business mashup solution, supporting line of business assembly of dynamic situational applications - with the security and governance capabilities IT requires Read more.

16:15

Tuesday, 21-10-2008
Location: C1
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Opening remarks. Read more.

16:20

Tuesday, 21-10-2008
Location: C1
Tim O'Reilly (O'Reilly Media, Inc.)
TBD Read more.

16:45

Tuesday, 21-10-2008
Location: C1
Tim O'Reilly (O'Reilly Media, Inc.), Yossi Vardi (International Technologies)
TBD Read more.

17:15

Tuesday, 21-10-2008
Location: C1
Brady Forrest (O'Reilly Media, Inc.), Lukasz Gadowski (Team Europe Ventures Ltd.), Mike Butcher (TechCrunch), Christophe Maire (Nokia Ltd)
TBD Read more.

Wednesday, 22-10-2008

9:00

Wednesday, 22-10-2008
Location: A3-4
Stowe Boyd (Microsyntax.org)
What is happening on the social side of social media? The now established model of blogging is not keeping pace with the explosion of social applications, and while there are a variety of new tools out there to do more on your blog, nothing seems to be dominant. What is a blogger to do? How should a blogger respond to these changes? What will be the impact on how people experience blogs? Read more.
Wednesday, 22-10-2008
Location: A5
TBC
Wednesday, 22-10-2008
Location: B5-7
Ralph Meijer (Mediamatic Lab)
Social networks are about people, their contacts and their social objects. Typically, people gravitate towards a number of preferred sites to put and publish (data on) their social objects, but also would like to communicate with the people they know, even on other sites. Read more.
Wednesday, 22-10-2008
Location: B8-9
Andreas Ravn (namics)
Web communities may overcome barriers of nations and language. When planning or operating a web community to be used by people in different countries or speaking different languages, a lot of issues arise: How do multilanguage user comments co-exist? How do search and tagging work in a multilingual context? Do we separate the countries? We will discuss these problems and give decision support. Read more.
Wednesday, 22-10-2008
Location: C1
Drew Bartkiewicz (The Hartford)
The business risks for Web 2.0 are fundamentally changing since 2004. New privacy laws, new technological capabilities, and new user demands have created the "perfect storm" for a Web 2.0 litigation explosion, where the business risks in Europe may even be bigger than those of the U.S. Companies deploying Web 2.0 models will need to judiciously transfer their business risk now...and quickly. Read more.
Wednesday, 22-10-2008
Location: A6
TBC

10:05

Wednesday, 22-10-2008
Location: A3-4
Josh Damon Williams (Hot Studio, Inc. ), Peter Stahl (eBay)
What is the "feel" of your user interface? Is it consistent or jagged? See how an audit of interactions can reveal whether your site delivers a clean, simple, easy-to-operate experience to your users. Read more.
Wednesday, 22-10-2008
Location: A5
TBC
Wednesday, 22-10-2008
Location: B5-7
Stefan Magdalinski (MOO Print Ltd)
MOO.com is a rare thing: a UK-based, Web 2.0, global personal printing startup that produces atoms as well as bits. CTO Stefan Magdalinski will talk about the tech, process, and mental changes that MOO had to deploy to apply Web 2.0 to massively personal and personalised physical products. Read more.
Wednesday, 22-10-2008
Location: B8-9
Andre Charland (Nitobi Inc.)
Web analytics are rapidly evolving beyond simple page view and visitor counts. There's been an explosion of next-generation analytics technologies that measure new forms of engagement. In this session, Andre Charland will demonstrate how monitoring user activity can change the way you interact with site visitors and customers and what analytics say about usability and customer engagement. Read more.
Wednesday, 22-10-2008
Location: C1
Markus Beckedahl (Creative Commons Germany / newthinking communications GmbH ), John Hendrik Weitzmann (Creative Commons Germany / European Academy of Law and Computing (EEAR)), Michelle Thorne (Creative Commons International)
This panel aims to highlight the range of work being done by creators and content aggregators in the Creative Commons community and inform the audience how they can integrate these freely available tools into their own creations, collaborations, and businesses. Read more.
Wednesday, 22-10-2008
Location: A6
TBC

11:10

Wednesday, 22-10-2008
Location: A3-4
Ard Biesheuvel (Philips Research)
Traditional user testing of products often does not take place until the prototype phase and is expensive and time consuming. Conceptual studies involve the end-user earlier and leads to better products and technological solutions. We show our efforts to capture user insights for this purpose in a Web 2.0 community-like environment. Read more.
Wednesday, 22-10-2008
Location: A5
Udo Szabo (Nokia)
A world where everybody can be connected. With open access to discover and share their life's to making people feel closer. Mobility is at Nokia´s core and while more people want to be truly connected, independent of place and time, the next billion people will come to the web via connected mobile devices Read more.
Wednesday, 22-10-2008
Location: B5-7
Jonathan Weiss (Peritor GmbH)
Scaling is a hard problem that often comes at high costs. Luckily others like Google or Amazon already had to solve this problem and offer their solutions to other developers. This talk will demonstrate how to lift your application into Amazon’s or Google’s computing clouds. Read more.
Wednesday, 22-10-2008
Location: B8-9
Lee Bryant (Headshift)
Massive online social networks are becoming boring—growth, saturation, then banality, spam, and occasionally monetization, before early adopters flock to the next thing. But the most valuable content and social capital lives in obscure corners and niches. This talk shows how we tackled three different networks for frontline journalists, green activists, and Australian young women entrepreneurs. Read more.
Wednesday, 22-10-2008
Location: C1
Alan Patrick (Broadsight Ltd, also writes Broadstuff blog (www.broadstuff.com))
A large amount of Web 2.0 business plans depend to some extent or another on "Freeconomics." However, we believe this has severe limitations once companies are past initial startup stage, as the costs rapidly outstrip the resources. A rethink is required. Read more.
Wednesday, 22-10-2008
Location: A6
Gina Poole (IBM Software Group)
Web 2.0 is changing the way companies think, work, and run their businesses. From mashups to social networking, these new tools and principles can help improve employee effectiveness, solve business problems, and change the model for smart, social business interactions. Hear what IBM is doing internally, and how they’re helping organizations realize the value of Web 2.0 in the enterprise. Read more.

13:30

Wednesday, 22-10-2008
Location: C1
Tim O'Reilly (O'Reilly Media, Inc.), Martin Varsavsky (FON)
TBD Read more.

13:55

Wednesday, 22-10-2008
Location: C1
Saul Klein (Index Ventures)
TBD Read more.

14:05

Wednesday, 22-10-2008
Location: C1
Alexandra Deschamps-Sonsino (Founder of Good Night Lamp / Designswarm Founder)
Open source software has grown and learnt its lessons. Web2.0 technologies have set standards about how communities are grown online. Looking at the emerging concept of open source hardware, (taking the Arduino board as a reference point). Read more.

14:15

Wednesday, 22-10-2008
Location: C1
Leisa Reichelt (Freelance)
TBD Read more.

14:25

Wednesday, 22-10-2008
Location: C1
Rafi Haladjian (Violet)
How Violet intends to connect every single object surrounding us to the network and build the Internet of Things. Read more.

14:35

Wednesday, 22-10-2008
Location: C1
TBD Read more.

14:45

Wednesday, 22-10-2008
Location: C1
Ben Hammersley (Dangerous Precedent Ltd)
TBD Read more.

15:30

Wednesday, 22-10-2008
Location: A3-4
Niko Nyman (N. Nyman Oy)
This talk explains how no company can afford being ignorant of the user experiences they are providing for their users, and why user experience is a great differentiator in business. The second half of the talk explores how user experiences could be quantified, and goes through a list of thought provoking statements for evaluating various experiences. Read more.
Wednesday, 22-10-2008
Location: A5
Robin Daniels (Salesforce.com)
Cloud Computing is no longer the risky choice of the future; it is the proven technology that is currently helping millions of companies around the world re-focus on their core competency; running a business, not a data center. In this session we will discover how Cloud Computing is allowing companies to be more productive, more innovative, and more focused on customer interactions. Read more.
Wednesday, 22-10-2008
Location: B5-7
Mat Hampson (British Broadcasting Corporation)
In the 2.0 world of componentized syndicatable content, client-side code is often reused in many different places. Using the creation and rollout of the new BBC global navigation as a case study, this talk discusses 10 key areas to watch to ensure your HTML, CSS, and JavaScript works as intended in this unknown terrain, and presents practical solutions to the issues encountered. Read more.
Wednesday, 22-10-2008
Location: B8-9
Internet offers advertising the most precise targeting capabilities ever created, to the extent that optimizing placement is no longer the bottleneck of effective advertising. Getting attention and creating impact is. This talk will show why noone clicks on the world's best banner and introduces "Reactive advertising", an approach to make advertising more surprising, intelligent and humorous. Read more.
Wednesday, 22-10-2008
Location: C1
TBC
Wednesday, 22-10-2008
Location: A6
Masoud Kamali (S&S Media), Sebastian Meyen (S&S Media)
Successful Web 2.0 is based on three pillars: Cool design, a brilliant business model and some excellent technology choices. When it comes to technology, the right choice is a key factor to success. Read more.

16:35

Wednesday, 22-10-2008
Location: A3-4
Bruno Figueiredo (Ideias & Imagens, Lda.)
Applications have always been traditionally static. Recent improvements in computer performance have allowed applications to be more dynamic, with smooth transitions between states. Flow is not only important for responsiveness but also for subtle visual feedback on what the application is doing. This talk presents some important considerations and examples for when designing for flow. Read more.
Wednesday, 22-10-2008
Location: A5
TBC
Wednesday, 22-10-2008
Location: B5-7
Joe Walker (Sitepen)
Comet is at the intersection of two Web 2.0 trends: as the Web gets more social, things change faster. With added Ajax, people stay on them longer. Clearly there is a growing need for a way to automatically update web pages as they are being viewed. This talk looks at the options and how you can add Comet functionality to a web site with minimum pain. Read more.
Wednesday, 22-10-2008
Location: B8-9
Mattias Miksche (Stardoll)
This panel will explore the current state and future of virtual worlds as both vibrant community-driven online gaming experiences and effective marketing platforms. Read more.
Wednesday, 22-10-2008
Location: C1
Scott Rafer (Lookery)
Social network advertising is easy, but it doesn't pay very well. Social apps will make money from the online ad business, but they won't change it. Read more.
Wednesday, 22-10-2008
Location: A6
TBC

Thursday, 23-10-2008

9:00

Thursday, 23-10-2008
Location: C1
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Opening remarks. Read more.

9:05

Thursday, 23-10-2008
Location: C1
Brady Forrest (O'Reilly Media, Inc.), John Lilly (Mozilla Corporation)
TBD Read more.

9:30

Thursday, 23-10-2008
Location: C1
Tariq Krim (NetVibes)
TBD Read more.

9:40

Thursday, 23-10-2008
Location: C1
Luis Suarez (IBM)
TBD Read more.

9:50

Thursday, 23-10-2008
Location: C1
Patrick McDevitt (Tele Atlas)
TBD Read more.

11:00

Thursday, 23-10-2008
Location: A3-4
Brian Suda ((optional.is))
In 1925, Thor Bjørklund was having a user-interface problem -- the inability to properly cut cheese with his knife, so he went away and invented the cheese slicer. As we begin using our mobile devices in new ways, we are faced with new problems: size, speed, functionality, and connectedness. We need to learn how to design specialized UI designed for the fast mobile life-style. Read more.
Thursday, 23-10-2008
Location: A5
Jari Pasanen (Nokia)
Web evolution has taken big steps towards more semantic becoming increasingly personal and meaningful over the years. Interoperability has improved enabling cross-service or multidevice access and individual user is in the spotlight. Read more.
Thursday, 23-10-2008
Location: B5-7
Luca Mearelli (Kyberworks s.r.l.)
OAuth is a recent standard that has already received the support of major organizations. It solves in a simple way the problem of exchanging authorizations between web services to enable interactions on behalf of the users. We'll see the actors and interactions that are defined by the protocol and we'll have a critical look at the usability aspects and security implications of OAuth. Read more.
Thursday, 23-10-2008
Location: B8-9
Dieter Rappold (Knallgrau New Media Solutions GmbH)
Web 2.0 has given birth to many more online channels; in short, the media mix is getting more complex. There is simply much more choice and the rate of fragmentation is accelerating. The question is how do you manage this complexity and retain balance in your marketing communications portfolio. We will give an overview of some innovative Web 2.0 activities currently being adopted by the BMW Group. Read more.
Thursday, 23-10-2008
Location: C1
JP Rangaswami (BT Design)
In this presentation, BT Managing Director JP Rangaswami will discuss how traditional telecom capabilities should no longer be considered stand-alone applications but as features in enterprise and Web 2.0 applications. The incorporation of telecom capabilities into these applications will change the way we communicate in the workplace today. Read more.
Thursday, 23-10-2008
Location: A6
IBM has added a dimension of imagination and innovation to the way its employees, customers, and partners work together. They aren't alone. Organizations of all sizes have been focused on encouraging innovation, tightening customer relationships, and uncovering employee talent and expertise. Read more.

13:30

Thursday, 23-10-2008
Location: A3-4
Timo Arnall (Oslo School of Architecture & Design)
This talk will focus on a number of design directions for new physical interfaces. We will discuss various ideas around presence, location, context awareness, peripheral interaction as well as haptics and tangible interfaces. How do these interactions work with the web? What are the potentials and problems, and what kinds of design approaches are needed? Read more.
Thursday, 23-10-2008
Location: A5
TBC
Thursday, 23-10-2008
Location: B5-7
Marko Samastur (Zemanta Ltd.)
Browser extensions offer a way to augment web sites with no integration points. We will use Zemanta as a case-study to explore challenges developers face and approaches we can use to make building, maintaining, and distributing such applications as cheaply and reliably as possible. Read more.
Thursday, 23-10-2008
Location: B8-9
Ren Ando (Cirius Technologies, Inc.), Gen Miyazawa (Cirius Technologies, Inc.)
As the forefront runner with significant accomplishment in Japan, we would like to share the lessons we learned on location-targeted mobile advertising from our experience in the Japanese market, which we think would also be informative for the Western audience. Read more.
Thursday, 23-10-2008
Location: C1
Felix Petersen (Plazes.com)
Location based Services have entered the mainstream. Personal Navigation Devices in cars are ubiquitous and personal navigation on the phone is already a big business. Nokia alone is going to have over a hundred million GPS enabled devices across the whole product range in the market by 2010, challenges like battery live and slow positioning technology have been solved to a satisfying extent. Read more.
Thursday, 23-10-2008
Location: A6
TBC

14:35

Thursday, 23-10-2008
Location: A3-4
Solana Crawford (DESIGN about TOWN)
There's something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment Read more.
Thursday, 23-10-2008
Location: A5
Wolfgang Klein (discovery sysko GmbH), Jon Roar Tønnesen (NRK)
Discovery Sysko and Discovery Reply, both members of the Reply group, have assisted Norwegian broadcaster NRK in the launch of its Digital Music Archive (DMA). The DMA is a vital part of NRK’s migration of its whole production line to digitalize file based technology. Read more.
Thursday, 23-10-2008
Location: B5-7
Duane Nickull (Adobe Systems)
Recent technical developments now allow search engines the ability to index Flash. While many imagine this is a silver bullet, there is a lot more depth to understanding how to make Flash content search engine friendly. Adobe's Sr. Technical Evangelist Duane Nickull will expose some new mechanisms and developer tips and tricks. A must attend for SEO experts. Read more.
Thursday, 23-10-2008
Location: B8-9
Are you frustrated that there aren't enough women in tech, that women are not well represented at conferences, or that the culture appears to favor male accomplishment? The issue of gender is not a simple one: there are complex societal and psychological pressures that influence how we all behave, men and women, and we're not always clear on what drives us to do what we do. Read more.
Thursday, 23-10-2008
Location: C1
Tom Raftery (RedMonk), James Governor (RedMonk)
For too long, power distribution has been a top down, subscribe-only model, but the electricity grids of tomorrow will be read/write, just like the Web. It’s a commonplace to talk about how IT should be delivered as a utility, but what about delivering a utility the same way the Web works? Read more.
Thursday, 23-10-2008
Location: A6
TBC

15:40

Thursday, 23-10-2008
Location: A3-4
Nikolaj Nyholm (Polar Rose AB), Nikolaj Nyholm (Polar Rose AB)
TBD Read more.
Thursday, 23-10-2008
Location: A5
TBC
Thursday, 23-10-2008
Location: B5-7
Artur Bergman (Wikia/Fastly)
Wikipedia runs one of the worlds largest websites on an extremely tight budget. While Wikia uses the same software as Wikipedia, MediaWiki, we have also closely followed their path to efficiently run a large website. The talk will be about examples and lessons learnt, as well as the changes and improvements that Wikia has done to work with a more dynamic service. Read more.
Thursday, 23-10-2008
Location: B8-9
Nate Elliott (Forrester)
TBD Read more.
Thursday, 23-10-2008
Location: C1
Andraž Tori (Zemanta)
Users 2.0 are demanding magic experience when creating content, making connections, or just messaging. To them semantic markup sounds weird, but "automagic suggestions for spicing up content" does not. Focusing on content creation the talk will give an overview of existing tools that can be used by media and publishing platforms, give suggestions on how to implement them and share experiences. Read more.
Thursday, 23-10-2008
Location: A6
TBC